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T恤我的代言恤),――“”T,,thetriumphantminimalismofthe1990sveiledpeople’spersonalitiesin1beige),greyandblackbasics.now thet-shirthasfounditstongueagain),andbecomethereflectionofthepersonwearingit.basicwhitefor2brucespringsteen,stripedfor3jeanpaulgaultier.t-shirtswerepromotedtofetishstatusbycelebrities,)identifyingparticularpersonalities andputtingtheirsignaturetostylesandlooks.,wellremovedfrompoliticalmessages advertisingslogansandanonymous4,logomania thet-shirtisstilltheidealmo,uthpieceofacontemporarymood.sincethe1980sithasallowedanewgeneratio,nofmentogiveadifferentkindofexpressiontotheirprofessionalimage.nowadays oneoftencomesacrosspeoplewearingsuitsandt-,,shirtsintheworldsoffashion communicationsandnewtechnologies.thet-shirtisreplacingthetraditionalshirtwithamorecasual sexier,yetstillelegantversion.thet-,shirthasbecomeeveryone’spersonalmedium.becauseitisuniversalandadaptable,itstraightforwardlyexpressesmoods)commemorateseventsinpeople’sprivatelives,andfuelsthe“me”cult.thefilmofourlifenow5filespastinat-shirt.onceasymbolofmassconsumerismthisitemofclothingisassociatednowadayswiththingsexceptionalandunique.t-,,shirtfansscourstoresinsearchofanoldclassicattheendsoftheearth.nowproducedinlimitededitions sometimesevennumberedlikeworkso)fart thet-shirttendsattimestoforgetitsdemo)craticoriginstosatisfythewhimsofahandfulofpeopleforeverseekingoutsomethingtogivethemaspecial6,,cachet.atatimewhenthecrazefor7)vintagethingshastheghostsofbygonefashionparadingpastus forbetterorforworse,)t-shirtsareexhumingthedozingfiguresof8),kitschandpopcultureandelevatingthemtoiconicstatus.whethertatteredandtorn9,bedeckedwithzippersand10imitationjewelry,,,orscribbledonwithgraffitiandslogans thecustomizedt-,shirtnowmixesancientandmodern oldandnewtransformingitintothatspecial,)one-offarticle sanctionedbyfashion.i)ntheworldsoffashionandmusic thet-shirthasmanagedtofind11high-profileambassadorswhohavehelpedearnititsfameandfortune.thefashiondesigner12giorgioarmanihasbeautifullyillustratedtheeleganceofthisgarmentbyt,urningitintohisofficialattire.“adarkblueorwhitet-shirthaslongbecomepartofmyworkinguniform.iliterallyliveint-shirts,,,,,becauseiappreciatethecomfort enjoytheluxuriousmaterialstheyaremadeof,,)andfeelconfidentwearingtheminanysituation whetheritbeforworksport,,,relaxation oraneveningout”explainsthe13maestroofmilan.inmusic likewiseithasimmortalizedcertainlo)oks.i,nthepared-downveinbrucespringsteenhasimmortalizedthe,t-shirtinthe“working-,classhero”style.onthecoverofhisbornintheusa14lp),thesingerposeswithhisbacktowardus wearingawhitet-shirtjeansandbikerbootswithared15bandannainhispo,cket.madonna)theprovocativesinge)rhasmanagedtopersonalizethet-shirtbyhavingherson’sname―“rocco”―writtenonit andasking16)dolcegabbanato17customizeespeciallyforherabritneyspearsfan-clubt-本文为全文原貌未安装浏览器用户请先下载安装原版全文shirtwith18safetypins.,pdf)thepersona,lizationprocesshaschampionedacrucialyard,stick―thecr)iterionofpersonalachievement.however somethingelseis19atstake thedesireforself-,)expression whateverthenatureofthemessagemightbeandthe20narcissisticrightandpleasuretoexpressoneselffornoparticularreason but21relayedandmagnifiedbyamedium.thet-世纪年代盛行的简约主义将人们的个性都裹进了淡棕色或灰色或黑色的日常shirtisprobablytheidealmediumforgivingpublicventtoone’sego.服装中如今,恤衫得以再度扬眉吐气,成为其穿着者的一面镜子白色恤是2090布鲁斯・斯普林斯汀的至爱,条纹恤属于让・保罗・高提耶,在名人的提携下,恤t t晋升为人们顶礼膜拜的偶像,标榜个人特色,在品味和装扮上烙上个人的标签t t撇开那些政治信息、广告标语和不知名且无处不在的,恤仍然是当代人们情绪的理想传声筒从上世纪年代以来,它让新一代可以用一种不同的方式展现logo t他们的职场形象现在,你经常看到时尚界、通信以及新科技领域的从业人员用80恤来和套装搭配穿着恤正在以一种更休闲、更性感,然而却依然优雅的姿态取t代传统衬衫恤已经成为每个人的独有表达媒介因为恤十分普及、花样百t变,便可以直截了当地反映不同的情绪,缅怀个人生活中有纪念价值的事,也为自t t我崇拜摇旗呐喊如今,我们的生活就浓缩在一件恤上尽管恤一度被视为大众消费的象征,眼下它却与不同寻常、独一无二划上了等号t t恤的追捧者在店铺之间奔走穿行,只为了最终能找到一件经典款式的旧版恤现在,恤有时更倾向于背离其大众化的初衷,限量生产,甚至像艺术品一样编上t t号码,以满足一小撮人无休止地追寻能成为他们独特标记的东西的欲望昔日的时t尚潮流从我们身旁鱼贯而过,人们却对有着以往时尚影子的东西疯狂不已,就在这样一个也许是升华、也许是堕落的时代,恤正在唤醒那些沉沉睡去的庸俗并带有流行文化色彩的潮流,并将其捧上万人崇拜的高台如今,个人定做的恤款式或t是破旧褴褛,或是以拉链和人造珠宝装饰得花里胡哨,又或是印着潦草的涂鸦和口t号,但它们将古典与现代、新与旧融为一体就这样,在时尚业的首肯之下,恤成为了独具一格的一次性衣物t在时尚和音乐界,恤成功地找到了其高调的代言人,辅助其名利双收时装设计大师乔治・阿玛尼将它作为自己的工作服,美妙地展现了恤的雅致长久以来,t我的工作服中有一部分都是深蓝或白色的恤毫不夸张地说,我活在恤里我t“很欣赏它带来的舒适感,享受它们的奢华衣料,在任何场合,无论是在工作、运t t动、休闲还是晚上外出,穿着恤都让我备感自信这位米兰的艺术大师如此解释说t”同样,在音乐领域,恤使一些装扮风格成为永恒的潮流布鲁斯・斯普林斯汀衣着低调,但他却以工薪阶层的英雄这样的风格赋予了恤恒久的特色在他《生t于美国》这张密纹唱片的封面中,这位歌手背对着镜头,穿着一件白色的恤、牛“”t仔裤和骑士靴,口袋中还插着一条红色的大手帕麦当娜,这位极具煽动性的歌手t将她儿子的名字印在恤上,为恤烙上了自己的印记她还让杜嘉班纳为她特别设计了一件用别针制成的恤作为小甜甜歌迷会会服“rocco”t t恤个性化的过程凸现了一条至关重要的准绳个人成就的标准然而,另外有t样东西却同样起了关键作用,那就是表现自我的欲望不管它的本意如何,表达自t――我而不需要任何理由的自恋权利和乐趣都被一种媒介传播并放大了恤大概是个人向大众展现自我的最理想载体t本文为全文原貌未安装浏览器用户请先下载安装原版全文pdf。
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