《通信英语教程》课件

PPT coursewareforCommunication EnglishCourse•Overview of the CommunicationIndustry•Basic knowledgeof communicationEnglish目录•Communication EnglishApplication Practice•Common Terminologyin theCommunicationIndustry•Communication EnglishWriting Skills01Overview of theCommunicationIndustryThe DevelopmentHistory of the CommunicationIndustryTheorigin of the communication industryThe communicationindustry emergedin the19th centurywith theadvent oftelecommunicationstechnology.It hassince grownto becomeone ofthe mostimportantindustries in the world.Key milestonesThedevelopment ofradio,television,satellite technology,and theinternet haveallbeen criticalinthegrowth ofthe communicationindustry.Impact on societyThe communicationindustry hashad aprofound impactonsociety,revolutionizing howpeople obtainand shareinformation,and howbusinessesadvertise andmarket theirproducts.The CurrentSituation andFuture TrendsoftheCommunicationIndustryCurrent situationThecommunicationindustryis currentlyexperiencing adigital transformation,with traditionalmediabeing eclipsedby newdigital platforms.Future trendsThefuture ofthe communicationindustry willbe characterized by furtherconvergence oftelecommunications,broadcasting,and computing,as wellas thecontinued growthof streamingservicesand social media platforms.The mainbusiness areasofthecommunicationindustryBroadcastingThis includestelevision andradio stations,which produceandtransmit contentto观众.PublishingThis involvesthe productionand distributionof newspapers,magazines,and books.TelecommunicationsThis sectorprovides servicessuch asfixed-line andmobilephone networks,internet access,and satellitecommunication.Digital mediaThissegment includesonline contentproviders such asstreaming services,socialmediaplatforms,and searchengines.02Basic knowledgeofcommunicationEnglishCommunication EnglishVocabulary andExpressionGeneral EnglishVocabularyBasic Englishwords andphrases that are widelyused invarious communicationscenarios,such asgreetings,introductions,requests,and apologies.Specialized VocabularyTerminologyrelated tospecific fields,such asbusiness,medicine,technology,and law.This vocabularyisessential foreffective communicationin professionalsettings.Idioms andPhrasal VerbsCommonexpressions andphrasal verbsthat areoften usedin naturalconversation,helping toconveymeaning moreaccurately andnaturally.The GrammarCharacteristics ofCommunicationEnglishSimple PresentTense PresentContinuous SimplePast TensePast ContinuousTenseTenseThe mostcommonly usedUsed toshow anaction Used to describeevents orUsedtoshow anactiontense incommunication thatis ongoingor currentlyactions thatoccurred inthe thatwas ongoingin theEnglish,used todescribe happening,emphasizing pastand haverelevance topast,emphasizing thecurrentevents,general thetemporary natureofthethe presentsituation.temporary natureof thetruths,and routineactivities.action.action.Application scenariosof communicationEnglishBusiness Communication01Using Englishfor professionalpurposes,such asmakingpresentations,holding meetings,and writingreports.Interpersonal Communication02Using English in socialsituations,suchasmaking smalltalk,engaging inconversation,and buildingrelationships.Public Speaking03Using Englishto deliverspeeches orpresentations infrontof agroup,emphasizing clear and effectivecommunication.03CommunicationEnglish ApplicationPracticeCommunication EnglishinBusinessCommunicationBusiness letterwriting01It includeswriting formalbusiness letters,emails,and memostocommunicate effectivelywith businesspartners andclients.Business meetingcommunication02It involveseffective speakingand listeningskills toparticipate inbusinessmeetings,seminars,and conferences.Negotiation communication03It covers the skills to negotiateeffectively inbusinesstransactions,including handlingobjections andclosing thedeal.Communication Englishin TechnicalDocumentsTechnical reportwriting01It involveswriting clear and concisetechnicalreports,specifications,and usermanuals forproducts or services.Product presentation02It covers the skills to presentproductsorservices topotentialcustomers orclients ina clearandunderstandable manner.Technical communicationin meetings03It involveseffective speakingand listeningskills tocommunicatetechnical informationin meetings,seminars,or workshops.CommunicationEnglishin ContractAgreements010203Contract reviewContract draftingContract disputeandnegotiation resolutionItcoverstheskillstoreview and It involveswriting clearandItcoverstheskillstohandlenegotiate contractterms andconcise contractagreements thatcontract disputeseffectively,conditions effectively.protect theinterests ofboth includingmediation,negotiation,parties involved.and litigationsupport.04Common Terminologyinthe CommunicationIndustryCommonterms forwireless communication5G Wi-Fi BluetoothThefifth generationof A wireless local area networkAwirelesspersonal areawirelesscommunication WLANtechnology thatnetwork WPANtechnologytechnology,characterizedbyallows devices to connectto thatallows devicestohigh speed,low latency,and theinternet usingradio connect and exchangedatamassive connectivity.waves.over shortdistances.Common Terminologyfor WiredCommunicationEthernetA wiredlocalareanetwork LANtechnology thatallowsdevicestoconnectandcommunicate usingtwisted-pair cables.DSLDigital subscriberline,a technologythat provideshigh-speed internetaccess over ordinary telephonelines.CableA wiredbroadband internetaccess technologythatuses coaxialcables toprovide high-speed internetaccess.Common Terminologyfor DataCommunicationProtocol BandwidthAset ofrules andprocedures thatTherange offrequencies usedforgovern theformat andsequencedata transmission,typicallyof datatransmission betweenmeasuredin hertzHz.devices.Bit rateTherate atwhich dataistransmitted orreceived,typicallymeasured inbits persecond bps.05CommunicationEnglish Writing SkillsWriting Skillsfor BusinessEmailEmail Formatand Sta r tw it haStructure greetingand endwith a closingandregards.Use aprofessionalemail addressandsignature.Writing Skillsfor BusinessEmail01Keep theemail shortand tothe point.02U seprop er gram mar,punctuation,and spelling.Writing Skillsfor BusinessEmailEmail Contentand StyleBeclearandconcise inyour message.Use appropriatelanguage andtone forthe recipient.WritingSkillsfor BusinessEmailAvoid usingjargon ortechnical language.Proofread andedit youremail beforesending it.Writing Techniquesfor TechnicalDocumentsDocument StructureProvidean overviewofthedocument.Organize thecontent intological sections.Writing Techniquesfor TechnicalDocumentsUse headings,subheadings,and bulletpoints.Technical Languageand TerminologyUseprecise languageand technicalterms.Writing Techniquesfor TechnicalDocumentsAvoid usingjargon orcolloquiallanguage.Proofread andedit yourdocumentfor clarityand accuracy.Writing Techniquesfor ContractAgreementsContract StructureStartwithatitle page,table ofcontents,anddefinitions section.Include theparties involved,the subjectmatter,and theterms ofthe agreement.Writing Techniquesfor ContractAgreements•End withsignatures,dates,and notaryacknowledgment.Writing Techniquesfor ContractAgreements01020304Use plainlanguage Proofreadand editBespecific andclearContract Languageand avoidlegal yourcontract forinyour termsandand Stylejargon ortechnical accuracy,clarity,andconditions.language.consistency.。