英语写作商务信函BUSINESSLETTER课件

BIG DATA EMPOWERSTO CREATE A NEWERABusinessLetterCourseware forEnglishWriting目录CONTENTS•Introduction toBusiness Letters•The LanguageCharacteristics of BusinessLetters•Writing Skillsfor BusinessLetters•Example Analysisof BusinessLetters目录CONTENTS•Etiquette andCultural DifferencesinBusiness Letters•Common errorsand correctionmethods inbusiness lettersBIG DATAEMPOWERSTO CREATEA NEWERA01Introduction toBusiness LettersTheDefinition andImportance ofBusiness LettersSummary words Detailed descriptionDefinition andimportance Business letters referto formalletters usedin thebusinessenvironment toestablish businessrelationships,communicate businessinformation,conduct transactions,etc.Business lettersplay animportantrole in business communication,promoting businessdevelopment,maintainingcustomer relationships,and enhancingcorporateimage.Types anduses of businessletters•Summary words:Type and purpose•Detailed description:There arevarious typesofbusinessletters,including invitationletters,thank-you letters,confirmation letters,inquiry letters,quotation letters,order letters,delivery notificationletters,etc.Each typeof letterhas a specific purpose,such asinviting customersto participatein events,thanking customersfor theirsupport,confirming transactiondetails,inquiring aboutproduct prices,providing productquotes,confirming orderinformation,and notifyingshipments.The Formatand StructureofBusinessLetters•Summarywords:format andstructure•Detaileddescription:Businesslettersusually adopta formalformat,including the letterhead,date,recipientaddress,title,main text,concluding remarks,signature,and attachments.The letterheadshould includethesenders name and address;The dateshould bein fullform,such asJuly19,2023;The recipientsaddressshould includethe recipientsnameandaddress;The formaladdress should be used,such asDear Sir/Madam;The maintext should express informationclearly and avoid usingabbreviations orslang;The concludinghonorificshouldexpressrespect,such asBest regardsto thebusiness;The signatureshould bepersonallysigned by the sender;The attachmentshould includethe requireddocuments orinformation.BIG DATAEMPOWERSTO CREATEA NEWERA02The LanguageCharacteristics ofBusinessLettersFormal language and accurateexpressionUse formal and professionallanguage to maintain a Usethe thirdperson perspectiveprofessional tone Avoid using tomaintain aformal toneandcolloquial languageor casualdistanceexpressionsUse precisionand accuratelanguage to ensureclarity andavoid misunderstandingsConcise wordingand strongprofessionalismStick to the pointand avoidUse clear and consistentUse professionalvocabularyexcessive wordinessor languageto communicateand jargonto demonstrateredundancyideas effectivelyknowledge andexpertisePole toneand clearexpressionUse politicallanguagetoUse appropriatemeetings Useclearandsimplemaintain apositive toneand andclosures to accommodate languageto communicateshowrespect aformal toneideas clearlyandavoidfusionAvoiding usingabrasions orslangAvoiding usingarguments thatAvoid usingslang orcolloquial Usestandard Englishlanguage tomaynot beunderstood bythe languagethat maynot bemaintain a professionaltoneandreader appropriatein a business contextavoid anypotentialmisunderstandingsBIG DATAEMPOWERSTO CREATEA NEWERA03Writing Skillsfor BusinessLettersClarifythe writingpurpose andtarget audienceWritingpurposeEnsure thatthe letterhas aclearand specificpurpose,such asmakingan offer,requestinginformation,or closinga dealTargetaudienceUnderstand the readersbackground andneeds todetailthe letterto theirinterests andexpectationsHighlightingkey points,condition andclearKey pointsIdentifythe mostimportantinformation tocommunicateand presentit ina consensusandclear managerAvoidanceRemoveany unnecessaryinformation that mayfuse ordistractthe readerClearlogic andorganizationFlow ofideasArrange the letter ina logicalorder,with eachparagraph buildingupon theprevious oneUseheadings andsubheadingsOrganize thecontent usingheadings andsubheadings to make iteasierfor thereader tofollowPay attentiontotheaccuracy andappropriatenessof languageexpressionAccuracyUse accuratelanguageandavoid anypossiblemisunderstandings orambiguitiesAppropriatenessTailor thelanguagetothereadersbackground andmaintainaprofessionaltone throughthe letterBIGDATAEMPOWERSTO CREATEA NEWERA04Example Analysisof BusinessLettersInvitationInvitationto attend a meetingThis letter is used toformally inviteanother partyto participateina meeting,usually fordiscussion ornegotiation ofbusiness mattersIt should clearly statethepurpose of the meeting,date,time,and location,as wellas any relevantinformation thatthe inviteeshouldbeaware ofbefore attentionInvitationto aneventThis letter is used to inviteanother partyto attendabusinessrelated event,such asa conference,trade show,or banquetIt shouldprovide acleardescription ofthe event,date,time,and location,and anyrelevant informationthatthe invitationneeds toknow beforeaccepting theinvitationReply toInvitation LetterAcceptanceof anDecline ofaninvitation invitationThisletter is used toformally acceptan Thisletter is used todecline aninvitation to attendameeting or eventinvitationto attendameetingoreventIt shouldexpress graduationfor theIt shouldexpress regressionfor beinginvitationand confirmthe acceptanceunable toattend andprovide areasonof theinvitation,including anyfor therecession,if applicableadditionalinformation that may berequiredbythevisitorInquiry Letter要点一要点二General inquiryabout Requestfor quotaorproducts or services proposalThisletter isused toinquire about products orThisletter isusedto requesta quotaor proposalservicesthat arebeing consideredfor purchaseor fromanother partyregistering aspecific businessuseIt shouldclearly state the inquirytopic and any matter or projectIt shouldclearly state the scopeofspecific information that is needed tounderstand thethe matteror projectand anyrelevant informationproductorservicebetter thatisneededto preparea responsivequotation orproposalReplyto InquiryLetterResponse toa general inquiryThis letter isusedto respondtoageneralinquiryaboutproductsor servicesIt shouldprovide anyrequestedinformation andmay alsoinclude additionalinformation thatmay behelpful tothe inquirerQuotationor proposalresponseThis letterisusedto providea quotationor proposalin responsetoarequest fromanother partyItshould clearly statetheterms andconditions ofthe quotationor proposalandanyadditionalinformation thatmay beneeded bythe requesterbefore makinga decisionBusinessNegotiation LetterOfferand counterofferAgreement reachedThisletterisused duringbusiness Thisletterisusedtoconfirm annegotiationto makean offeror agreementreached duringbusinesscounteroffer onaspecificmatterorVS negotiationIt shouldclearlystatetheproject Itshouldclearlystatetheterms andconditions oftheterms ofthe offeror counterofferagreement andany additionalandanyrelevantinformationthatinformationthatmay beneeded bysupportsthe positionbeing takenboth partiesto finalizetheagreementBIG DATAEMPOWERSTO CREATEA NEWERA05Etiquette andCulturalDifferences inBusiness LettersTheuse ofaddress andpatriotic languageUseformalandrelevant language when addressingthe recipient,such asDear Sir/Madam orTo WhomIt MayConcernUse therecipients fullname ifyou knowit,or theirtitle andlastname ifnotAvoid usingnicknames orfamily languagethatmaybeinappropriate orunsatisfactoryExpression ofGratitude andApologyExpress graduationwhen appropriate,such asconsidering therecipient fortheirtime orassistanceUse formaland singlelanguagewhenexpressing grammar,such asWerecommend yourhelp orThank youfor yourattentionApologize ifyou havemade amistake orcaused inconvenience,and expressregistryand willingnesstomakeamendsNotes onBusiness Etiquetteand CulturalDifferencesBeaware ofcultural Respectlocal businessUse appropriatelanguagedifferences inbusiness customsand practicesto andtone tocommunicateetiquette,such asmeetings,avoidmisunderstandingsor effectivelywith internationalsales,and closingoffering localculture businesspartnersBIG DATAEMPOWERSTOCREATEANEWERA06Common errorsand correctionmethodsinbusinesslettersInappropriate wordingor inaccurateexpressionSummaryInappropriate wordingor inaccurateexpressionDetailed descriptionWhenwriting businessletters,using inappropriatevocabulary orexpressions maycausemisunderstandings orleave anegative impressionon readers.For example,using overlycolloquialor casualwording,or usinginaccurate terminologyor jargon.Inappropriate wordingor inaccurateexpression01020304Corrective methods+Ensure theuse offormal+Search forprofessional+Avoidusingslang orandprofessional language.terminology andcolloquialexpressions.expressions relatedto theindustry.Grammar orspelling errorsSummarywordsgrammar orspelling errorsDetaileddescriptionGrammar andspelling errorsare commonwriting problemsthat mayreducethe readabilityand professionalismoftheletter.For example,subject verbinconsistency,tense errors,typos,etc.Grammar orspelling errorsCorrective methods+After writingtheletter,be sureto carefullycheckgrammar andspelling.+Use grammarchecking toolsor softwarefor+Please consultEnglish teachersor colleaguesforauxiliary checks.review andproofreading.Fluent writingor clearlogicSummary DetaileddescriptionInsufficient fluencyor unclearlogic Businessletters requireclear organizationandrigorous logic,so thatreaders canquicklyunderstand themain contentandpurposeof theletter.If theletterisnot expressedfluently orlogically,it maycause confusionormisunderstanding forreaders.Fluent writingor clearlogic01Correctivemethods+Organize thestructure andparagraphs oftheletterto ensure02clarity.+Use transitionalwords andphrases toconnect sentencesand03paragraphs,making thelogic morecoherent.+After writing,read theentire letterthoroughly tocheck for04any logicalcontradictions orduplications.THANKS感谢观看。