旅游英语综合教程课件

Tourism EnglishComprehensiveCourseCourseware•Basic knowledgeof tourismEnglish•Tourism receptionand services•Tourism businessand expansion•Cross cultural communication andcommunication目•Tourism EnglishPractice andCaseAnalysis录contents01Basic knowledgeoftourism EnglishTourism English VocabularyHotelcheck-inVocabulary such as checkin,double room,etc.Catering servicesVocabularysuch asmenu,waiter,etc.Tourist attractionsVocabularysuch aspalace,museum,etc.Transportation modeVocabularysuch astrain,plane,etc.Tourism EnglishGrammarPresent simpletense Presentcontinuous tenseused to describefacts,viewpoints,and usedto describean actionor statethathabitual behavior.is happening.Simple pasttense Futuretenseusedto describe actionsor statesthat usedtodescribefuture plansoroccurred in the past.expected behaviors.Common expressionsin tourismEnglish01Welcome toour hotel!02Do youneed tobook aroom03Do youneed tobook arestaurantDo youneed tobook ticketsto tourist04attractions02Tourism receptionandservicesTourism receptionprocessReception deskservicesgreeting tours,checking in and out,handling cancellationsand changes,handling complaints,andproviding information about the hotel andlocal areaFrontdesk serviceshandlingphone calls,making reservations,arranging wake-up calls,handling mailand deliveries,andproviding informationabout thehotels facilitiesand servicesCheckoutservicescalculating thefinal roomrate,handling payment,providing receipts,and handlinganyrequests forextras orrefundsHotel Service EnglishIntroduction tohotel servicesexplaining the servicesavailable atthehotel,including roomservices,laundry,spa,gym,pool,and otherfacilitiesCommunication skillsbeing able to communicate effectively with tours,understanding theirneedsand requests,and providingclear and accurate informationProblem solving skillsbeing able to solve common problems thatmay ariseduring astay,such asmaintenanceissues orrequests forextra servicesRestaurantServiceEnglishIntroduction to restaurantservices01explainingthemenu,taking orders,makingrecommendations,and explainingthe paymentprocessCommunicationskills02beingabletocommunicateeffectivelywithtours,understanding theirneeds andrequests,andproviding clear andaccurateinformationProblemsolvingskills03beingabletosolvecommonproblemsthat mayariseduring ameal,such asappeals ordietaryrestrictionsIntroduction totourist attractions要点一要点二要点三IntroductiontoPlanning Tourismsafetylocal attractionsitinerariesproviding informationabout thehelping toursplan theirdaily advisingtours onsafetymust seetourist attractionsin theactivities basedon theirinterests measuresto takeduring theirvisit,area,including historicalsites,and needs,including includingprecautions fornaturalmuseums,galleries,landmarks,transportation,timetables,and disasters,crime prevention,andand naturalbeauty spotsany necessarybookings firstaid03Tourism businessandexpansionTourism MarketingMarketingstrategy BrandmanagementLearn aboutmarketing plans,market Learn about brandpositioning,research,target customers,and brandimage,and brandpricingstrategies Understand how toVS communicationUnderstand how touse marketingchannels effectivelyto createa strongbrand identityforpromote tourism products andtourism productsand servicesservicesTourismproduct developmentProductplanningLearn aboutthe developmentof tourismproducts,including packagedtour products,customized tourproducts,and independenttravel productsUnderstandhow to meettheneeds ofdifferent customergroups throughproduct innovationProductquality controlLearnabout qualitystandards andquality controlmethods for tourismproductsUnderstandhow toensure productquality andcustomer satisfactionthrough effectivequality controlmeasuresTourismroute planningRouteplanning Routeevaluation andprinciplesoptimizationLearn aboutthe principlesof routeLearnaboutroute evaluationmethodsplanning,including marketanalysis,and optimizationtechniquesresource integration,and costcontrol Understandhow toevaluate theUnderstandhow todesign routesthat performanceof routesandare suitablefor differentcustomer continuouslyimprove routequalitygroups andmarket situationsthrough optimizationmeasuresCooperation andexchange amongtourismenterprisesCooperation modelsLearnabout variouscooperation modelsbetween tourismenterprises,suchasjoint marketing,resource sharing,and jointdevelopment Understandhow toachieve multiplebenefits andwin winoutcomesthrough cooperationExchangeplatformsLearn aboutexchange platformsfor tourismenterprises,including industryconferences,exhibitions,and networkingevents Understandhowtoexpand businessopportunities andenhance industryinfluencethrough participationin exchangeactivities04Cross culturalcommunicationandcommunicationCross culturalcommunication awareness要点一要点二Awareness ofdifferent Recognitionof culturalculturalbackgrounds differencesItis essentialfortourismprofessionals tobe awareof Itis important to recognizethat peoplefromthe culturalbackgrounds oftourism,including theirdifferent culturesmay havedifferent opinionsandvalues,beliefs,communication styles,and socialreactions tothe samesituation Tourism professionalsnorms Thisawareness helpsavoid misunderstandingsshould besensitive tothese differencesand adaptandconflicts duringinteractions theircommunication styleaccordinglyCross culturalcommunication skillsEffectivelisteningListening attentivelyand understandingthe messagebehind thewords iscriticalin crossculturalcommunicationTourismprofessionalsneed todemonstrateactive listeningskills toensure theycorrectly understandtoursneeds andrequestsClear andresponsive communicationUsingsimple,clear languageand showingrespect forothers opinionsandways ofcommunication canfacilitate effectivecommunication ina diverseculturalenvironmentStrategies forhandling tourismdisputesNeutral and objective Effectiveconflict resolutionattributeWhendealing withdisputes,it isimportanttoSkills inconflict resolutionare essentialfor tourismmaintaina neutralandobjectiveattribute toensure professionalsThey shouldbe ableto identifythefairness andindependence Tourismprofessionals rootcause ofthe dispute,facility constructiveshouldnot bebiased towardsany partyinvolved incommunication,and findsolutions thatarethe disputesatisfactory toall partiesinvolved05Tourism EnglishPracticeand CaseAnalysisTourism English SpeakingPracticeRole PlayingOral PresentationDebate andActivitiesSkills DiscussionDesignedto simulatereal lifeStudents areencouraged toDebates anddiscussions onscenariosin the tourism presentinformationabouttourism relatedtopics provideindustry,students engage in touristattractions,hotels,and anopportunity forstudents toroleplaying exercisesto otherrelevant topicsinanexpress theiropinions andimprovetheir speakingability engagingand coherentman engagein criticalthinkingin TourismEnglishTourism EnglishWriting PracticeEmailand ResponseWritingStudents learnhowtowrite professionalemails andletters inTourismEnglish,covering varioussituationsin thetourism industryTravelBrochure andItinerary WritingPracticein writingclearandattractive travelbrochures anditinerary,including informationaboutattractions,accommodations,and transportationReviewand FeedbackStudentsreceive feedbackon theirwriting frompeers andthe instructor,enabling themtoimprove theirwriting skillsCaseAnalysis ofTourism EnglishCaseStudies ProblemSolving GroupDiscussionsSkillsStudents arepresented withreal Throughcase analysis,students Studentsengageingrouplife casesinthetourism industry,learn toidentify problems,develop discussionsto sharetheir insightssuchas handlingtourism solutions,and implementeffective andexperiences,enhancing theircomplaints,dealing withstrategies forhandling challengingability towork collaborativelyinemergencies,or providingsituations inTourismEnglishthetourismindustrycustomer serviceTHANKYOU。