《商务英语口语》课件

Business EnglishSpeaking•Fundamentals of BusinessEnglish Speaking•Business Englishoralcommunication skills目录•Practical Practiceof BusinessEnglishSpeakingcontents•Cultural backgroundof spoonbusinessEnglish•Case Analysisof BusinessEnglishSpeaking目录•Future Developmentof BusinessEnglishSpeakingcontents01Fundamentals of BusinessEnglish SpeakingPromotionand integrationPronunciationAccentthe stressedvegetables,use appropriatevocal sounds,andavoid strongaccents ordialoguesIntroductionUse afalling pitchat theend ofastatement,rise fora question,andvary thepitch foremphasis ortoconvince meaningCommonvocabulary andphrasesBasic vocabulary01Words likeproposal,contract,quotation,etc.should befamilyPhrasal verbs02Understanding Phrasalverbs liketo propose,toagree,to cancel,etc.is essentialBusinessjargon03Familiarity withcommon businessterms andabbreviationsis essentialBusinessEtiquetteGreetings and introductionsUse propergreetings,introductions,and titleswhenmeeting orintroducing othersConversationaltopicsAverage personaltopics andfocus onbusinessrelated mattersNonverbal communicationPayattention tobody language,eye contact,and poseto receivea professionalimage02Business Englishoralcommunication skillsEffectivecommunicationSpeak clearly and confidentlyUseclear andconsistent language to communicateideas effectivelyAvoid usingjargon ortechnical termsthatmay fuseor validateyour listenerListenactivityListen carefullyto understand the needsand expectationsof yourlistener Showthat youvalue theiropinionsand ideas,and respondappropriatelyAdapt your communication styleTailoryourcommunicationstyle toyour listenerspreferences and cultural backgroundUseappropriate language,tone,and bodylanguagetobuild trustand fosterpositive relationshipsBusinessnegotiation skillsPrepareUse effectiveManage conflictthoroughlynegotiation skillfullytechniquesResearchthe otherparty andUse techniques such asmaking Handleconflict constructivelybytheir intereststo identifypotential offers,counter offers,and retainingcall,attention,and openareasof agreementand complicationsto reacha mutuallyto compromiseUse conflictdisagreementPrepare astrategy beneficialagreement Beprepared resolutiontechniquessuch asand identifyyour keyobjectives tobargain andnegotiate mediationor arbitrationwhenfor thenegotiation effectivelynecessaryConference EnglishSpeakclearlyandprofessionally01Deliver clear and coherentspeeches withproperenrollment andgrammar Uselanguage appropriateforthe conferencesetting andaudience,avoidingcolloquialisms orinappropriate languageParticipantactivity02Contribute thoughtfullyto paneldiscussions andQAsessions Answerquestions clearlyandattentively,demonstrating knowledgeand expertiseinyour fieldNetworkeffective03Use networkingopportunities tomeet andengagewith otherprofessionals Introduceyourselfconfidently,exchange businesscards,and followupwith potentialleads afterthe conference03Practical PracticeofBusiness EnglishSpeakingBusiness ReceiptGreenguests warmand professionalUseappropriate greetingsand introductionsto makeguests feelwelcome andat easeHandlebasic inquiriesAnswerphone callsand addressguests basicquestions orinquiries aboutthe company,products,orservicesDirect guests to appropriatepersonProfessionally guidegueststothe appropriateperson ordepartment within the companybasedon theirneedsBusiness TravelPreparefor travelResearchand plantravel arrangements,including flights,accommodations,ground transportation,and localattachmentsManagetravel logisticsCoordinatewith suppliers,manage initiatives,andensure traveldetails arewell organizedand ontimeConduct businessduring travelAttendmeetings,make presentations,and conductnegotiationseffectively whiletravelingBusiness ReportPreparereport materials01Collect andorganize data,information,andother materialsnecessary forthe reportWriteclearandconsensus reports02Use professionallanguage andformatting topresentinformation in a logicaland organizedmanagerDelivery reports effectively03Deliveryreportsverbally orin writing,ensuringall keypoints andmessages arewellcommunicated04Cultural backgroundofspoon businessEnglishWestern BusinessCultureBusiness cultureinthe West istypically formal andhierarchical,with astrong emphasisonprofessionalism andpersonal brandingIntheWest,it isimportant toestablish trustandrespect withcolleagues andclients throughclearcommunication andprofessionalismBusiness meetingsare oftenformalandagendadriven,with anexpectation thatparticipants willbewell preparedand wellversed inthe topicat handInternationalBusiness EtiquetteUnderstandingand adaptingto differentcultural normsandbusiness practicesis essentialfor successfulinternational business dealsGreetingandintroductionsvary dependingon thecountry,as dopractices such as giftgiving,dining,and protocolformeetingsIt isimportant tobe awareof cultural differences incommunicationstyles,such asthe useof indirectversusdirect language,and non-verbal cuesCrosscultural exchangeCrosscultural exchangein businesssettings oftenrequires sensitivityto01culturaldifferencesand anability tonavigate culturalboundariesSuccessful communicationinacross culturalenvironment requires an02understanding ofhow differentcultural normscan affectbusinessinteractionsCross culturalteams canface challengessuch aslanguage barriers,03cultural misunderstandings,and differencesin workstyles anddecisionmaking processes05Case AnalysisofBusinessEnglishSpeakingSuccessful Business Negotiation CasesNegotiationSkills:Identifying commoninterests andgoals:Successful negotiationrequiresunderstanding theinterests andobjectives ofboth partiesUsingeffective communication:Clear,relevant,and welltimedcommunication canbuild trustand fosteragreementSuccessful BusinessNegotiation Cases•Adapting strategies:Flexibilityin approachand abilitytoadjust strategiesbased onfeedbackand circulationcanlead tosuccessful outcomesSuccessfulBusinessNegotiationCasesCase Studies:Acquiring anew supplier:Negotiating termssuch as price,delivery,and qualitycontrol toestablisha beneficialbusiness relationshipNegotiating a jointventure agreement:Negotiating acontract renewal:RevisingCollaborating witha partnerto defineterms toreflect changesin marketconditionsresponsibilities,share risks,and createa winor companyneeds whilemaintaining awinsituation positiverelationshipBusiness report casesReport WritingSkills:Clear structure:A wellorganized reportshould haveanintroduction,body,and conclusionUseof appropriate language:Technical languageshould beusedaccurately andfree ofjargon toensure comprehensionBusinessreportcases•Visual aids:Graphics,tables,and chartscanenhance understandingand makereportsmore engagingBusinessreport casesCase Studies:Monthly salesreport:Market researchreport:Project statusreport:Summarizing salesdata,Conducting research,Tracking projectprogress,analyzing trends,and analyzingdata,and identifyingchallenges,making providinginsights forand recommendingrecommendationsfor strategicdecision makingactions toensure ontimeimprovement completionInternationalBusiness ExchangeCasesCross culturalCommunication Skills:Understanding culturaldifferences:Awareness ofcultural normsand valuesis essentialforeffective communicationUsingappropriatelanguage:Adapting languageusage tosuit thecultural contextcan fosterunderstandingand respectInternationalBusiness ExchangeCases•Reading bodylanguage:Understanding non-verbal cuesiscritical ininternational businessinteractionsInternationalBusiness ExchangeCasesHosting abusiness delegation:Arranging输入02CaseStudies:标题meetings,discussing commoninterests,andexploring potentialbusiness opportunities0103Negotiatingacontract ina foreigncountry:Attending atrade show:Networking with04Navigating legaland culturaldifferences toindustry professionals,showcasingreach asuccessful agreementproducts/services,and exploringnew markets06Future DevelopmentofBusiness EnglishSpeakingE-commerce English•E-commerce Englishis aspecialized subsetofBusiness English thatfocuseson thelanguage used in onlinetransactions anddigitalmarketing•As thee-commerce industrycontinues togrow,the demandfor individualsprofessional ine-commerce Englishwill increase,leading tomore opportunitiesfor thosewho posethis skillset•E-commerce Englishrequiresastrong understandingof digitalmarketing techniques,online communicationetiquette,andthelanguage usedin differente-commerce platforms•Proficiency inE-Commerce Englishcan helpindividuals excelin areassuchasproduct descriptionwriting,SEOoptimization,and socialmedia marketingGlobal BusinessEnglish•GlobalBusinessEnglish GBEis astandardized versionof thelanguagethat isusedininternationalbusinesstransactions andcommunication•As theworld benefitsare moreinterconnected,the needfor individualswho arefluent inGlobal BusinessEnglishwillincrease,facilitating smoothcommunication andtransactions betweenbusinesses acrossdifferentcultures andlanguages•GBE emphasizesclarity,precision,andculturalawareness incommunication,enabling individualsto effectivelyconductbusiness withpartners fromdiverse backgrounds•GBE profitabilitycan leadto opportunitiesin areassuchasinternational trade,diversity,and multinationalcorporationsTrendsin BusinessEnglish EducationTheintegration oftechnology Increasedfocus oncultural Theemergence ofhybridinto BusinessEnglish awarenessand communicationlearning modelsthat combineeducation,suchasthe useof skills,as businessesoperate inonline andoffline componentsAIpowered languagelearning aglobal environmentwhere to provide learnerswithtools andvirtual realityunderstanding differentflexibility andsimulations,toprovidea morecultures iscrucial foreffectiveimmersive andengaging collaborationlearningexperienceTHANKS。