商务英语教学课件cha

Business EnglishTeachingCourseware•Introduction toBusinessEnglish•Basic knowledgeof BusinessEnglish•Business Englishcommunication skills•Practical ApplicationofBusiness English•Cultural BackgroundofBusiness English•Case Analysis of BusinessEnglishTeaching01Introduction toBusinessEnglishDefinition of Business EnglishDefinitionof Business English:Business Englishis alanguage specificallyused inbusinesssettings,including businesscommunication,negotiation,marketing,trade,and otherfields.The differencebetween Business English andGeneral English:Business Englishplacesmore emphasison practicalityand professionalism,emphasizing theapplicationof languagein specificbusiness environments.The characteristicsof Business English:Business Englishhas professionalvocabulary,language norms,communication skills,and othercharacteristics,requiring learnersto master relevantbusiness knowledge and languageskills.The Importanceof Business EnglishThe Importanceof GlobalizationWiththe accelerationof globalization,Business Englishhas becomean essentiallanguagetool formultinational corporationsand internationalcommunication.Improving professionalcompetitivenessMastering Business English canenhance onescompetitiveness in the workplaceandincrease opportunitiesfor careerdevelopment.Promoting internationaltrade and cooperationBusiness Englishis animportant bridgefor internationaltrade andcooperation,facilitating communicationandcooperationbetween multinationalcorporationsand countries.Learning Methodsfor Business EnglishTraditional classroomteaching01Through systematictextbooks andteacher guidance,learn thebasicknowledgeand application skills of Business English.Online learningplatform02Utilize onlinelearning platformsfor self-directed learning,providing richbusiness Englishcourses andlearning resources.Practice andsimulation training03Through simulatingbusiness scenarios,role-playing,and othermethods,practice andsimulation trainingare conductedtoimprove practicalapplication abilities.02Basic knowledgeofBusiness EnglishBusinessEnglish Vocabulary•Summary:Mastering commonly used businessEnglishvocabulary toimprove businesscommunication efficiency.•Detailed description:In businessEnglish teaching,vocabulary teachingis the foundation ofthefoundation.Students need tomastercommonlyusedvocabulary relatedto businessactivities,such asprofessionalterminology in areas such as businessnegotiations,marketing,and internationaltrade.Through continuousaccumulationandapplication,students canexpress themselvesmore accuratelyand fluently,improvingcommunication efficiency.BusinessEnglishGrammarSummary:Master thegrammar rulesof businessIn businessEnglish teaching,grammar teachingEnglishand standardizethe expressionof isequally important.Students needto masterbusiness texts.the basicgrammar rulesofBusinessEnglish,such astense,voice,tone,and varioussentencestructures.By learningstandardized grammarexpressions,students canwrite moreaccurateand professionalbusinesstexts,such asbusinessletters,reports,proposals,etc.BusinessEnglishWriting•Summary:Cultivate businessEnglish writing skills and improvebusiness writingskills.•Detailed description:BusinessEnglish writing isa skillthat studentsmust possessin practicalwork.By learningbusinessEnglishwriting,students canmaster variouswritingskillsand normsfor businesstexts,such asbusinessletters,emails,memos,etc.Meanwhile,students also needtolearn how to writemore professionalbusinesstexts such as proposalsand reports.Through continuouspractice andpractice,students levelofbusiness writingwill besignificantly improved.03Business EnglishcommunicationskillsBusiness EnglishSpeakingFluency inCorrect VocalVariety NonverbalPresentation PronunciationCommunicationStudents should be ableAccurate Pronunciationis Employingdifferent Bodylanguage,legalto presentideas ina clear,essential for effective tones,pitches,and expressions,and eyecoherentManner,with communicationThe volumesto addemphasis contactare criticalproperuse oflanguage studentsshould be able andclarity tospeech iselements ofeffectiveand grammarto promotewords andimportant communicationphrasescorrectlyBusiness EnglishListeningComprehension ofActive Listening:Students IdentifyingImportant UnderstandingDifferentComplex Ideas:The shouldbeable to listenInformation:Accents andDialects:ability tounderstand actively,understand theDistinguishing betweenBeing ableto understandcomplexbusiness mainpoints,and askrelevant andirrelevant arange ofEnglish accentsconcepts,ideas,and relevantfollow-up informationis criticalinaand dialoguesis essentialargumentsis essentialquestions businesscontext foreffectivecommunicationBusiness EnglishReadingReading comprehensionStudentsshouldbeableto read andunderstand complexbusinessmaterials,including reports,memories,emails,andcontractsSpeed ofReadingThe ability toreadquickly and effectively is essential inabusiness contextUnderstandingTechnical TerminologyAgraph oftechnical businessterms andjargon iscritical forcomprehensionCulturalAwarenessAn understandingof differentcultural perspectivesandcommunication stylesis essential foreffectivereadingcomprehension04Practical ApplicationofBusiness EnglishBusinessNegotiationBusiness NegotiationSkillsUnderstand theimportance ofeffective communication,listening,andspeaking skillsin businessnegotiationNegotiation StrategiesLearnhow toidentify andutilize keynegotiation strategiessuch asmakingoffers,counter offers,and closingthe dealNegotiationPoliciesCome familywith effective negotiation policiessuchasusing leveragepoints,making threats,and creatingdeadlinesBusiness ConferencesConference ConferenceConferenceFollowPreparation PresentationSkills upLearnhow toplan andUnderstand how to delivera Learnhow toeffectivelyprepare fora businessprofessional presentationwith followup onthe conference,conference,including clearobjectives,engaging includingsending thankyouselecting avenue,arranging content,andeffective delivery notes,summarizing keyseating,and schedulingtechniques takeaways,and implementingbreakoutsessions actionitemsBusiness Report010203Report WritingData AnalysisVisual ElementsSkillsUnderstandthe structureand Learnhowtoanalyze andCome familywith theuse offormatof a business report,interpret dataeffectively foruse invisual elementssuchastables,including theexecutive summary,abusiness report charts,and graphsto enhancethemethodology,results,and readabilityand impactof aconclusionsbusinessreport05Cultural BackgroundofBusiness EnglishWesternBusiness CultureBusiness Etiquette inthe UnitedStatesCasual atmosphereintheworkplaceDirectness incommunicationWestern BusinessCultureE mp ha si sonH ig hva lu eo nindividualismand innovationand riskself-reliance takingSp eeda nde ff ic ienc yi ndecision makingWestern BusinessCultureBusinessEtiquettein EuropeMoreformal businesssettingsProtocol andhierarchy valueis highWesternBusiness CultureIndirectcommunication styleEmphasison stabilityand conditionTimeisofexperience,functionality iskeyDifferences between Chinese and Westernbusiness culturesCommunicationStyle01Chinese culture is collectible,emphasizing group02harmony andinterpersonal relationshipsCommunicationis indirect,with messagesoften conveyed03through subhints orthird partiesDifferencesbetween Chinese and Westernbusinesscultures•Western cultureis individualistic,with directcommunicationpreferredDifferences betweenChineseandWesternbusiness culturesDecisionmaking1In China,decisions ofteninvolve concerns2building andcollecting inputInthe West,individual leadershave more3authority anddecisions aremade morequicklyDifferencesbetweenChineseandWesternbusinessculturesTime Management01Chinese businessculture valuesface toface contactand personal02relationships,often overlappinglanguage barriersthrough bodylanguageand contextclubsWestern businesscultureismore formaland timeoriented,with strict03schedules anddeadlinesInternational BusinessEtiquetteUnderstanding andobserving differentbusiness01cultures isessentialforsuccessful internationalbusinessdealsIt isimportant to be aware of culturaldifferences in02communication style,decisionmakingprocesses,and timemanagementBody language,eye contact,and financial03expressions canhave differentmeans indifferentcultures,so itisessentialtobeawareofthesedifferences whencommunicating withinternationalbusiness partners06Case Analysisof BusinessEnglishTeachingBusiness EnglishTeaching Case1:BusinessNegotiation TeachingSummary wordssituational simulation,role-playingDetailed descriptionBysimulating real-life businessnegotiation scenarios,students areaskedto playdifferent negotiationroles,use businessEnglish forcommunication,and improvenegotiation skillsand languageapplicationabilities.BusinessEnglishTeaching Case1:BusinessNegotiation TeachingSummarywordsCase analysis,skill explanationDetailed descriptionBased onreal businessnegotiation cases,analyze negotiationstrategies,skills,and languagepoints to help studentsmaster thecore elementsandpractical skillsof businessnegotiation.BusinessEnglishTeaching Case1:BusinessNegotiation TeachingSummaryInteractivediscussion,team collaborationDetailed descriptionOrganize students to engagein interactivediscussions,share negotiationexperiences andinsights,cultivate teamworkspirit andcommunicationskills.BusinessEnglishTeaching Case2:BusinessConference TeachingSummary Detailed descriptionSimulationmeetings,practical exercisesIntroduce thebasic processand commontopics ofbusinessmeetings,analyze communicationskillsand languagepoints in meetings,and helpstudentsbetter participate inmeetingdiscussions.DetaileddescriptionSummarySimulate real-life businessconference scenarios,Interactive QA,expressing viewpointsallowingstudentstoparticipateinconferencepreparation,organization,hosting,and speaking,and improvingtheir Englishproficiency inbusinessconferences.SummaryDetaileddescriptionMeeting process,agenda analysisEncourage studentsto askquestions andexpresstheir opinions,improve theiroral expressionandcritical thinkingabilities,and enhancetheirconfidence andexpression abilities.BusinessEnglishTeaching CaseThree:BusinessReport TeachingSummarywords DetaileddescriptionReport writing,content analysisCultivate studentsabilitytointerpret dataandcharts inbusiness reports,andimprovetheirunderstanding andanalytical skillsin businessreports.DetaileddescriptionSummaryTeach studentshowtowrite businessreports,Group discussion,report evaluationincludingthe structure,language characteristics,and writingskillsofthe reports,tohelpthemmaster thebasic essentialsof writingbusinessreports.SummarywordsDetailed descriptionDatainterpretation,chart analysisOrganize studentsto havegroup discussions,evaluate andprovide feedbackon businessreportswritten byeach other,and promotecommunicationand learningamong students.THANKS感谢观看。