商务英语教学课件cha课件

Business Englishteaching coursewarechacoursewar目录CONTENTS•Introduction toBusiness English•Basic Skillsof Business English•Professional knowledgeof BusinessEnglish•Practical Application of Business English•The FutureDevelopment of BusinessEnglish•The Methodsand Strategiesof TeachingBusiness English01Introduction toBusiness EnglishTheDefinition andCharacteristics of BusinessEnglishDefinitionBusiness English,abbreviated asBE,refers to the Englishlanguage specificallyused in the businessfield,which isthe professionallanguage usedby business people incross-border orcross industrybusinessactivities.FeaturesAccurate,formal,professional,and practical,emphasizing businesscommunication skillsand cross-cultural communicationabilities.The Importanceand ApplicationFields of BusinessEnglishImportance ApplicationareasWith theacceleration of globalization and the Businessnegotiations,international trade,increasing frequencyof international trade,marketing,financial investment,enterprisemastering Business English hasbecome anmanagement,etc.essential skill for modernbusinesspeople.GoodBusiness Englishskills can help improvepersonalcareer competitivenessand promoteinternationalcooperation andcommunication amongenterprises.The differencebetween Business English andGeneralEnglishDifferent purposesGeneralEnglish aimsto improvelanguage communication skills,while BusinessEnglish focuses moreon professionalcommunication andcross-culturalcommunication skillsin thebusiness field.Content differenceGeneralEnglish coversvarious aspectsof dailylife,while Business Englishfocuses onprofessional knowledge,terminology,and conventionsin thebusinessfield.Different skillrequirementsBusiness Englishrequires highercommunication skills,such asbusinessnegotiation skills,report writingskills,etc.,while GeneralEnglishfocusesmore ondailyoral communication skills.02Basic Skillsof Business EnglishListening andSpeaking Skillsin Business EnglishListening skillsTocultivate students ability to quickly understandinformation in business situations,including identifyingkeywords,understanding differentaccents andspeech speeds,andgrasping theoverall meaning.Oral skillsImprovestudents business English oralexpression ability,including clearlyconveyinginformation,using professionalterminology,and conductingeffective business negotiations.The Readingand WritingAbilities ofBusinessEnglishReading skillsCultivatestudentsability toquicklyread andunderstand businessdocuments,contracts,reports,etc.,including understandingcomplexsentence patterns,grasping articlestructure andlogic,etc.Writing skillsImprovestudents business English writingabilities,including writingbusinessemails,reports,proposals,etc.,emphasizing languageaccuracyand professionalism.Cross cultural communicationskillsin BusinessEnglishCross cultural awarenessCrosscultural communicationskillsCultivate students cross-cultural awarenessand Improvestudentscross-cultural communicationsensitivity,understand business etiquette andskills,including effectivelydealing withculturalcommunication habitsin differentcultural conflicts,establishing goodcooperativebackgrounds.relationships,etc.03Professional knowledgeof BusinessEnglishBusinessNegotiation EnglishBusinessNegotiation English is a critical skillfor professionalsin internationalbusinessIt involveseffective communicationand understanding of culturaldifferencesto achievesuccessful outcomesin businesstransactionsBasic language skills:Understanding andcorrectly usingvocabulary andgrammarspecific tobusinessnegotiationis essential This includeswords relatedto termsoftrade,contract law,and other relevant businessconceptsCultural awareness:Successful negotiationrequires anunderstandingofculturaldifferences andhow theyimpact communicationAwareness ofdifferentnegotiation styles,business etiquette,and protocolsare criticalBusinessNegotiation EnglishListeningand speakingskillsActive listeningand clear,confident speakingare essential for effectivenegotiationThe ability to askprobing questions,paraphrase,andsummarize statementsare alsoimportantNegotiation strategiesUnderstandingdifferent negotiationtechniques,such asmaking offers,counteroffers,and complications,are critical for successin businessnegotiationsBusiness Correspondence English•BusinessCorrespondence English is essential for effective communicationin theworkplace Itinvolves writingclear,consensus,and professionalemails,letters,and othercorrespondence to ensure effectivecommunicationwith colleagues,clients,and suppliersBusinessCorrespondenceEnglish•Writing style:Understanding theappropriate writingstyle forbusinessrelevance is essentialThis includes formallanguage usage,correctpunctation,and formatting•Structure andorganization:Correspondence shouldbe wellstructured withclear headsand paragraphstoensure easeof readingand understanding•Proofreading andediting:Proofreading andediting areessential toensure coherenceis free of errorsandomissions Itis importantto checkfor grammar,spelling,punctation,and consistencyof style•Etiquette and protocol:Understanding appropriatebusinessetiquetteandprotocolis criticalwhen writingbusinesscoherence Thisincludes addressingthe recipientcorrectly,using appropriatesales andclosures,andfollowing any specific companyguidelinesBusiness ConferenceEnglish010203Business ConferenceEnglish isOral communicationskills:Clear,Active listening:Listeningessential forprofessionals whoconfident speakingwith properattentively andasking clarifyingparticipatein face-to-face communicationand introductionquestions toensuremeetings orconference callswith is essential for effective understandingis criticalforclients,colleges,or otherindustry communicationinbusinesseffective participationin businessprofessionalsmeetings Theability topresent meetingsideasclearly andpersistently isalsoimportantBusiness ConferenceEnglishNote takingProtocol andetiquetteThe abilityto takenotes duringUnderstanding appropriatemeetingmeetings tocapture keypoints orprotocol andetiquette iscritical foractionitems isessential forfollowing VSprofessionalism duringbusinessup andrecall ofmeeting contentmeetings Thisincludes knowingwhento speak,how to ask questions,and followinganyspecificmeetingguidelines oragendasBusiness ReportEnglish•Business ReportEnglishisacriticalskillforprofessionals whoneed tocreatereports onproject progress,financial performance,marketresearch,or otherbusiness relatedtopics•Content organization:Reports shouldbe wellstructured withclear headings,subheadings,and paragraphstoensure easeof readingand understandingThe introductionshould providebackground information,the bodyshouldpresent themain contentor findings,and theconclusion shouldsummarize keypoints•Technical languageusage:Understanding andcorrectly usingvocabulary specifictothefield orindustry isessentialfor creating reports thatare accurateand professionalThisincludeswords relatedto projectmanagement,finance,marketing,or anyotherrelevantfieldBusiness ReportEnglishData presentationProofreading andeditingTheabilitytopresent dataclearly andProofreading andediting areessentialeffectively iscriticalforcreatingreportstoensurereports arefreeoferrors andthatare informativeand convincingomissions Itis importantto checkforThis mayinvolve creatingtables,charts,grammar,spelling,punctation,or graphsto visualizedata ormaking consistencyof style,and accuracyofbullet pointsor liststo summarizefacts orfiguresinformation04Practical Application of BusinessEnglishTheApplication ofBusiness English inInternational Trade•Business Englishisessentialforeffectivecommunication ininternational trade Itenables tradersto understandeach othersneeds,negotiate terms,and closedeals•Business Englishis usedto writeand interpretcontracts,letters ofcredit,invoices,and otherdocuments thatarecritical tointernationaltradetransactions•Business Englishprofitability isessentialforexporting andimporting goodsand services,as itallows businessestomarket theirproducts and services toa global audience•Business Englishcan helpbusinesses identifypotential tradingpartners,negotiate betterdeals,and managerisksassociated withinternational tradeTheApplicationofBusiness English inMultinational Companies•Multinational companiesoften use BusinessEnglishas theofficiallanguage forinternal communicationamong employees,regardless oftheirnative language•BusinessEnglishisessentialfor employees to understand the companysglobal strategies,policies,procedures,and otherimportant information•Multinational companiesuseBusinessEnglish totrain anddevelop theiremployeestowork effectivelyacrossdifferent culturesand languages•BusinessEnglishcanhelpmultinational companiesbuild astrong brandidentity andmaintain aconsistentimage acrossthe worldTheApplicationofBusinessEnglishin theExhibitionIndustryBusiness EnglishisessentialforeffectiveIt allowsexhibitors topromote theirproductscommunication betweenexhibitors andandservicestoaglobalaudienceandvisitors atinternationaltradeshows andunderstand theirneeds andpreferencesexhibitionsBusiness Englishis usedto negotiatedeals,It canhelp exhibitorsidentify newmarketclose sales,and establishvalid businessopportunities,gain insightsinto industryrelationshipsduring exhibitionstrends,and stayahead ofthe competitioninthe exhibitionindustry05The FutureDevelopment ofBusinessEnglishThe DevelopmentofBusinessEnglishinthe TrendofGlobalizationUnder thetrend ofglobal Withthe increaseof multinationalThe teaching methods andmeansintegration,the developmentof corporations,BusinessEnglish will ofBusinessEnglish will continuebusinessEnglish willbe morebecome animportant toolfor toinnovate tomeet thedemandrapid,andtheapplication scopeinternational communication,and forBusinessEnglishtalents intheof businessEnglish willbe morethe teachingcontent ofBusiness contextofglobalization.extensive.Englishwillpay moreattention tothecultivation ofcross-culturalcommunication skills.The TransformationofBusinessEnglishinthe NewTechnicalEnvironmentWith thecontinuous developmentof newtechnologies such as the01Internet andartificial intelligence,the teachingand learningmethods ofBusinessEnglishwillundergo profoundchanges.Online learningplatforms andmobile learningapplications willbecome02more popular,providing studentswith moreflexible andconvenientlearning methods.The applicationof artificialintelligence andbig datatechnology will03help improvethe personalizationlevel ofbusinessEnglishteaching andmeetthe personalizedneeds ofdifferent students.The FutureNeeds andChallenges ofBusinessEnglish MajorsThedemand forbusinessEnglishBusinessEnglishprofessionals Withthe developmentofprofessionals inthe futurewill needto possessinnovative globalizationand newbecomemore diversified,thinking andentrepreneurial technologies,business Englishrequiringnot onlylanguageskillsspirit,and beable tocope withprofessionals alsoneed tobutalso relevantbusiness complexand ever-changing possesscross-culturalknowledge andskills.business environments.communicationskillsandtechnical applicationabilities toadaptto constantlychangingbusiness needs.06The Methodsand StrategiesofTeaching BusinessEnglishThe TeachingObjectives andPrinciples ofBusinessEnglishTeaching objectiveTocultivate studentsabilitytoeffectively communicateintheinternationalbusiness environment,including listening,speaking,reading,writing,andtranslation.Teaching principlepracticaloriented,emphasizing thecultivation of students practicaloperationalabilities;Taking cross-culturalcommunicationas thecore,improving studentscross-culturalcommunicationskills;Putting studentsatthe centerand stimulatingtheir learningenthusiasm andinitiative.Teaching Methodsand MeansofBusinessEnglishCase teachingSimulation Taskbased Multimediamethodteaching teachingteachingmethod methodmethodBy analyzingreal Simulatebusiness Bycompleting practicalUtilize multimediabusinesscases,students scenarios,allowing tasks,students canlearn resourcessuchasvideos,can understandthe studentsto applythe andmaster knowledgein audio,PPTs,etc.to enrichpracticaloperations andknowledge theyhave practice,and improveteachingmethodsandcommunication skillsin learnedin practicaltheir problem-solving enhancestudentsthe businessenvironment.operations andimprove abilities.interest inlearning.their practicalskills.Teaching Evaluationand Feedbackof BusinessEnglishFormativeassessment01Conduct assessmentsduring theteaching process,including classroomperformance,group discussions,homework completion,etc.,to understandthelearning statusand needsof students.Summative assessment02evaluation isconducted afterthe endof teaching,including exams,work evaluations,etc.,to assessthelearning outcomesofstudents andtheteachingeffectiveness ofteachers.Feedback mechanism03Establish aneffective feedbackmechanism,timelyprovide evaluationresults andimprovementsuggestions tostudentsandteachers,and promotethecontinuous improvementof teachingquality.THANKSTHANK YOUFOR YOURWATCHING。