大众汽车各品牌车型英语介绍课件

English Introduction toVarious Brands andModels•Introduction toVolkswagenGroup目录•IntroductiontoVolkswagenContentsBrands andModels•Volkswagen Groupin China•Volkswagens FutureOutlook01Introduction toVolkswagen GroupCompany HistoryEstablishedin1937by theGerman1government asa holdingcompany forvariousauto manufacturersDevelopedinto oneof thelargest2automakers in the worldfollowing WorldWarIIBecause ahousehold namein the1960sand31970s dueto itsionic BeetlemodelBusiness scopeProducesand sellspassenger cars,commercial vehicles,motorcycles,and enginesOperatesin morethan150countries worldwidethrough itssubsidiariesand brandsVolkswagen Group includesbrands such as Volkswagen,Audi,Porsche,Bentley,Bugatti,Lamborghini,SEAT,Skoda,MAN,andScaniaCorporate cultureValues:quality,safety,responsibility,and sustainabilityEmphasisteam workand innovationin itsproducts andprocessesHas a strong focuson environmentaland socialresponsibility,reflected inits goalof becomingcarbonneutral by205002Introduction toVolkswagenBrands andModelsVolkswagenTheVolkswagen brand is theflagship brandof the Volkswagen Group and was founded in1937It isknown foritsIonic Beetlemodel,but also offers a range ofsedans,hatchbacks,SUVs,and moreVolkswagen vehicles are knownfor their reliability,durability,and valuefor moneyVolkswagenvehicles are available ina widerange ofengine options,from effectivepetroleum and diesel enginestohybrid andelectric powertrainsThe brandalsooffersa range of advanced driver assistancesystems andinfotainmentfeaturesAudiThe Audibrand isa memberof the Volkswagen Groupand wasfounded in1909It isknownfor itsluxury vehicles,which areoften regulatedas thebest intheir classAudi offersa rangeofsedans,SUVs,and highperformance modelssuch asthe AudiRS seriesAudivehicles areknown fortheir advancedtechnology features,including advanceddriverassistance systems,high endinfotainment systems,and numerousintervals Thebrand alsooffersa rangeof petroleum,diesel,and hybridpowertrainsSkodaThe Skodabrand isanother memberof theSkoda vehiclesare availablewith a variety ofVolkswagen Groupand wasfounded in1895It petroleumand dieselengines and offer arangeoffers arangeof practical andfeasible vehicles,of advanced features suchas infotainmentincluding sedans,hatchbacks,SUVs,and wagonssystems andadvanceddriverassistance systemsSkodavehiclesareknown fortheir reliability,affordability,and valuefor moneySeatTheSeat brandis alsoa memberof theSeat vehiclesareavailablewith avarietyVolkswagen Groupandwasfoundedinof petroleumanddieselengines and1950It offersarangeofpracticalandofferadvancedfeaturessuch asstylisticvehicles,includingsedans,infotainment systemsand advancedhatchbacks,and SUVsSeat vehiclesare driverassistance systemsknownfortheirsports handlingandvalue formoney03Volkswagen GroupinChinaHistory in China•1985:Volkswagen establishedits firstjoint venturein Chinawith FAWGroup,known asFAW VolkswagenAutomotive Co.,Ltd•1991:Volkswagen GroupChina wasestablished asthe centralcompany of VolkswagenGroupin China,responsible formanaging alljoint venturesand operationsinthecountry•2005:VolkswagenGroupChina openedits firstindependent researchand developmentcenter outsideGermanyin China,known astheVolkswagenAutomotive RDChina Co.,Ltd•2012:VolkswagenGroupChina openedits firstproduction plantin China,known asthe FoshanPlant,with aproductioncapacity of300000vehicles peryearBusiness Layoutin ChinaVolkswagen has fivejoint venturesin Chinawith Volkswagenalso hasastrongsales and serviceFAW Group,SAIC Motor,Changan Automobile,network inChina,with morethan4000dealersand BYDAuto Thesejoint venturesproduce andandservicecenters acrossthe countrysellvariant modelsofVolkswagencars,includingthe Santana,Jetta,Passat,CC,Tiguan,andTouaregChinese MarketStrategyVolkswagen hasbeen committed to meetingtheVolkswagen has alsobeen activelyinvolved inneedsof Chineseconsumers throughcontinuous localcultural activitiesto enhanceits brandproductinnovation andlocalization Forexample,image andpopularity inChina Forexample,Volkswagenhaslaunched aseries ofnew energyVolkswagenhasbeen theofficial sponsorof thevehiclessuchasthe e-Golf ande-up!To meetChinese FootballAssociation since2013,and hastheincreasing demandfor environmentallyalso supportedavarietyof culturalevents andfriendlyvehicles inChina festivalsinChina04Volkswagens FutureOutlookTechnicalinnovationVolkswagen iscommitted totechnological innovationin order to maintainits leadingposition inthe automotiveindustryThe company is investingin healthin researchand development,focusing onareas suchas electricvehicles,autonomous driving,and connectivitytechnologyVolkswagen isdeveloping newelectric vehiclemodels withlong rangesand fastcharging times,as wellasexploring newbattery technologiesThe company is alsoworking onimproving theefficiency ofinternalcommunication enginesand developingnew fuelsaving technologiesSustainabledevelopmentVolkswagen iscommittedtosustainable developmentandisworking toreduce theenvironmentalimpact ofits vehiclesand productionprocesses Thecompany isinvesting inrenewableenergy sourcesand inthe developmentof sustainablematerials forits vehiclesVolkswagenis alsoworking toimprove theefficiency ofits productionfacilities andreducewaste andemissions Thecompanyis also exploring new waysto recycleand reusematerialsfrom itsvehicles,including batteryrecyclingMarket expansionVolkswagenis activelyexpanding Volkswagenisalsoworking toitsmarket presencein bothimprove itssales andservicedeveloped andemerging marketsnetwork inordertoprovideThe companyis introducingnew bettercustomer experienceThemodels andtechnologies tomeet VScompanyisexploringnewsalesthe needsof differentmarkets channelsand digitalmarketingand customergroups strategiesto reacha widercustomerbase。