商务英语口语课件

Business EnglishSpeakingCourseware目录CONTENTS•Basic knowledgeof Business English•Business communication skills•Business EnglishPractical Exercise•Cultural Backgroundof BusinessEnglish•Business EnglishCase Analysis01Basic knowledgeofBusiness EnglishTheCharacteristics andRequirements ofBusinessEnglishPracticality AccuracyProfessionalismBusiness Englishis alanguage Th el a n gu ag eu se di nBusiness Englishrequires ausedin specificbusiness businesscontexts mustbe formaland professional tone,c on tex ts,e mp ha s i zi ng preciseand accurate,avoiding reflecting the severityandpractical communication skills am bi gu i t yand credi bi lity ofb usin es smisunderstandingtransactionsCommon Vocabularyand Expressionsin BusinessEnglishNegotiationDiscussionsand agreementsbetween partieson termsandconditions,commonly focusingon price,delivery,andpayment termsContractAlegally bindingagreement betweentwo ormoreparts thatdefine theirrights andobligationsInvoiceA documentsent bya sellerto abuyer thatlists theproductsor servicesprovided,along withprices andpaymenttermsWriting Standardsand Skillsfor BusinessEnglishClear andConciseBusiness English writing should be direct,to the point,and freeof unnecessarycomplexityor jargonCorrectGrammar and SpellingProp GrammarandSpellingare essential for effective communication inbusinesscontextsProfessional ToneBusinessEnglishwritingshould considera formaland professionaltone,reflectingtheseries ofbusiness transactions02Businesscommunication skillsEtiquette and Dressingin BusinessOccasionsEtiquetteUnderstanding andfollowing theappropriate etiquettein businesscasesis essentialfor effective communication Thisincludes meetingsandintroductions,seating arrangements,and tablemanagersDressingProperty isessentialformaking a good impressionin businesssettingsUnderstanding theappropriate dresscode fordifferent casesandcultures iscriticalBusiness negotiationskills and strategiesPreparationSuccessful negotiationrequires throughpreparation,including understandingthe otherpartys position,researching marketinformation,and developinga strategyCommunicationClear,direct,and relevantcommunication isessential inbusiness negotiationsListening activelyandasking probingquestions canhelp gain a betterunderstanding ofthe otherpartys needsand positionsNegotiationStrategiesVarious negotiationstrategies can be employed,such asmaking processes,using leveragepoints,or employingpersuasive skills,depending onthe situationand theother partysresponseBusinesspresentation skillsand expressionContentDelivery VisualAidsThe keyto asuccessful businessEffective deliveryrequires Effectiveuse ofvisual aidscanpresentation ispreparing clear,confidence andanimated enhancea presentationsimpactconsensus,and wellstructured speaking,clear engagement,and Theyshouldbesimple,clear,andcontent thateffectively theability toengage theaudience easyto understand,and shouldcommunicatesthe mainpoints througheye contact,structures,complete thespoon contentandfinancial expressions03Business EnglishPracticalExerciseBusiness TelephoneCommunication SkillsBusinessTelephone scriptTelephone voicetelephonewriting projectetiquettelearnthe basicrules ofcreate ascript fordifferent improvethe projectof yourtelephonecommunication inbusiness telephonesituations,voice to ensure clear andthe business environment,such asmaking coldcalls,professional communicationincludingpolite language,scheduling appointments,and overthe phoneeffectivecommunicationskills,handling customercomplaintsand avoidingcommon errors.Business email writing skills要点一要点二要点三Email formatand Emailcontent andEmail Etiquettestylestructurelearn theproper formatand styleunderstand theimportance ofa learnthe rulesof emailetiquettefor writingbusiness emails,clearandconsistent emailin thebusinessenvironment,including greetings,closures,and messagewith awell organizedincluding when to useemail andemailsignatures structurethat includesa subjectwhentopick upthe phoneline,introduction,body,andconclusionOrganizing andHosting BusinessMeetingsMeeting planningMeeting Meetingfollow upfacilitationlearnhow toplan abusiness understandinghow to effectively learnhow toeffectively followupmeeting,including determiningfacilitate abusiness meeting,after abusiness meeting,includingthe purpose,setting agenda,including runninga meetingon sendingmeeting summaries,inviting participants,and time,encoding participation,and actionitem tracking,andarranging logisticshandling interruptionsevaluating meetingeffectiveness04Cultural BackgroundofBusiness EnglishCulturalDifferences betweenEast andWest andBusinessInteractionsBusiness culturein the West In theWest,decision making is Businessinteractions inthe Westemphasizesindividualism andoften bottom-up,with individualtend tobe directand tothepoint,competition,while businessmaking decisionswithin theirwhile inthe Eastthey maybeculture inthe Eastemphasizes spanof controlIntheEast,more directand focusedoncollectivism andcooperation decisionmakingistop down,with maintainingrelationshipssenior managementmakingdecisions thataffect theentireorganizationInternational Business EtiquetteandHabits•Greetings andintroductions:In mostcultures,it isimportantto shakehands onmeeting,introduce oneself,and useappropriate titleswhenaddressing othersInternationalBusinessEtiquetteand HabitsBusinesscards01Exchange businesscards withboth hands,read thecardcarefully,and dontstack thecardsCommunication style02Directness isvalued inWestern cultures,but inothercultures,indirectness orevolution maybemore commonScheduling03In somecultures,the appointmenttime needsto beadvancedand arriveon time.In othercultures,flexibility maybe moreimportant asit allowsforlater arrivalor earlydeparture.Cross culturalcommunicationskillsand strategies•Understanding culturaldifferences:It isessential tounderstand theculturaldifferences betweendifferent businesspartners orclients toavoidmisunderstandings andconflicts•Adapting communication style:It isnecessary toadapt onescommunicationstyleto matchthat ofthe otherpartyto ensureeffectivecommunication•Using a translator or interpreter:If necessary,atranslatororinterpretercanbeused toassist incommunication,but itis importanttoensurethat theyare relevantand haveagoodcommand ofboth languages•Observing non-verbal cups:Non verbalcups such as financialexpressions,styles,and eyecontact canbe justasimportant asthe wordsbeing spooked,so itis importantto payattention tothese cupsduring businessinteractions05BusinessEnglishCaseAnalysisAnalysis ofsuccessful businessnegotiation casesNegotiationSkills CaseStudies LessonsLearnedIdentify keynegotiation Analyzereal worldbusinessSummarize thekey takeawaysstrategiesand techniquesnegotiation caseswhere partsfromthe casestudies,used bysuccessful negotiators,successfully reachedemphasizinghow toapplyincluding effectiveagreement,discussing thetheselessons tofuturecommunication,listening,and strategiesand technologiesbusinessnegotiationsleverage employedAnalysisof ExcellentBusiness SpeechCasesSpeech StructureDelivery SkillsCase StudiesExaminethe organizationalDiscussions effectivedeliveryAnalyze fakebusiness speechespatternsand structuresof exceltechniques,suchasvoicedelivered byowned individuals,business speeches,including modulation,projection,anddiscussing thekey elementsthatintroductions,bodies,andstrategies,used byagreedmake themimpactfulconclusions speakersPracticalBusiness EmailWriting CaseAnalysisEmail EtiquetteContent CaseStudiesDevelopmentDiscuss thedos anddonts ofExamine howtoeffectivelyAnalyze practicalexamples ofbusiness emailwriting,including considerinformation andbusiness emailsthat demonstratepropermeetings,closures,and requestsinabusinessemail,effectivecommunication,professionaltoneusing clearand decisionlanguage includingexamples ofwell writtenemailsand thosethat couldbeimproved upon感谢您的观看THANKS。