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Unit2The UnitedKingdomI.阅读理解ABring anygroup ofbusiness ownersor managerstogether,ask themthe bestway to promotetheir organizations,and you11get differentanswers.That comesas nosurprise.When it comesto promotinga business,trying to find thesingle choiceis rarelywise.You，11see businessownersand managerstry.radio advertising.When thatdoesn，t producethe resultsthey want,they，11change tosending direct mail.When thatdoesn，t createa jumpin sales,they’11buyTV commercials.When thatfalls shortof theirexpectations,they，11try anew onlinestrategy...and itgoes on and on.For mostcompanies,the bestapproach is a mixof differentchannels,organized inways thatalloweach tobuild upon the others.The channel that willwork bestin agiven situationdependson alot offactors,including thecompany itself,its audience,the messagebeing conveyed,the environment,and manymore.Just thatradio workedwell for a company，s lasteffort doesn，t meanthat TVadvertisingwouldn，t bea betterchoice thistime.Or maybethe rightchannel isdirect mail.There，s nosimpleanswer,because there are somany variables.If youraudience isbroad,then mayberadioor newspaperadvertising isthe rightchoice.If you，re targetinga carefullydefined group,such asformer customers,directmailor emailwill probablyperform better.There aretwo importantlessons here.The firstis notto concentrateon tryingtofindasingle channelthat willserve allof thecompany，s needs,because itjust doesntexist.Thesecond lessonis thatbefore youspend the first dollartopromoteyour business,you needtodo more than alittle learning.You，11really needto understandyour customers,yourmarketplace,your competitors,and theenvironments inwhich youdo business.And you needa goodunderstanding ofwhat makesone marketing channel rightfor onesituation,but notanother.［语篇解读］本文为一篇说明文作者介绍了公司常用的促销策略
1.According toParagraph1,thereareno.A.cheap adsB.unsuccessful adsC.perfect adsD.all purposeads解析推理判断题根据第一段可知，如果把公司老板或经理们聚在一起问他们促销的最佳方法，他们会有不同的答案这不足为奇为了达到他们预想的促销效果，公司不断采取不同的方式做广告由此可推出没有完美的广告，故答案为c项答案c
2.What isthe bestway topromote a businessA.Using a channelthatserves allof yourbudget.B.Putting adson variouschannels atthe sametime.C.Creating anad thatappeals toall your customers.D.Advertising onachannelavailable toconsumers.解析事实细节题根据第二段第一句可知促销，的最好方法是同时使用不同的方式做广告故答案为B项答案B
3.When it comes tochoosing anad for abusiness,we should.A.stay awayfrom TVadvertisingB.choose itbased on the specificsituationC.advertise on the radioor on the newspaperD.choose itaccording toyour customers，budget解析推理判断题根据第三段可推知在选择广告形式时要具体情况具体分析，不能一概而论故答案为B项答案B
4.Before decidingonamarketingchannel,youneedto.A.ask foryourcustomers，adviceB.compare differentadvertisingC.realize theproblems withyour businessD.make researchon allrelated factors解析推理判断题根据第二段第二句及最后一段第
三、四句可推知在决定营销方式前，要对所有相关要素进行研究，故答案为D项其他选项均未被提及，故被排除答案DBCrying isth,e sign of therawest ofhuman emotions.We crywhen wecant holdinside whatwefeel anymore.We crywhen were at ourbest,and whenwereatour worst.By theway,I meanallof us.Men included.But wenever seeother mencry.In nowestern culturehas itever beenacceptable formento shed（流泪）morethana singletear,and eventhen itsreserved forgrand victories,defeatsand deaths.Dutch researchsuggests thatwomen crybetween threeand fivetimes morethan men.Generally men and women cryover thesame things一deaths,break upsand homesickness,primarily,Fbut researchersbelieve,that mencry more often thanwomen whenitcomesto positiveevents.I wantto admitIm abit ofa cryer.However,having neverreally experienceddeaths inmylife,a fewweeks agoI experiencedwhat itmeans toreally,truly,pour myheart outin tears.See,my dog一and24/7companion一was killedby acar rightoutside myhouse.Being awitnessto thispainful eventleft mein shockforagood hour,but thenthe floodgatesopened.Overthe next48hours,I mighthave cried20times.Once ortwice Icrouched（蹲）onthefloor withmyhead inmy handsand tearswere theonly outlet.It issuggested inthe bookAdultCrying ABiopsychosocialApproachthattheres certainpleasurein crying.It helpsease stresswhen thereis noother wayto expressourselves.In thosedays aftermy dogsdeath,I rememberthinking,T vegot tostop this crying”.It feltunmanly.It feltlike asignof weakness.Ive sincerealised thattears arefor everybody；they，re notgender specific.They showwe havesympathy,allow usto getrid of stress and justfeel.［语篇解读］本文是一篇夹叙夹议文作者的狗遭遇车祸，作者痛哭不已，伤心欲绝后来作者意识到哭泣是释放压力的一种方式
5.What doesthefirstparagraph mainlytalk aboutA.Crying is a rawhuman emotion.B.Crying isan emotionbeyond control.C.Crying isan emotionshowing sadness.D.Crying isan emotionshowing happiness.解析段落大意题通读该段可知，该段第一句Crying isthe signof therawest ofhumanemotions.为该段的主题句结合该段其他内容可知，该段主要论述“哭泣是人类最自然的情感流露”，故A项正确答案A
6.Whats thedifference betweenmen andwomen incrying accordingto Dutch researchA.They cryover differentmatters.B.They cryat differenttimes oflife.C.Women cry moreoftenover deaths.D.Men aremore likelyto havetears ofjoy.解析细节理解题由题干关键词Dutchresearch定位至第二段，根据第二段的“butresearchers believethat mencrymoreoften thanwomen whenitcomesto positiveevents.可知，男女哭泣的区别是男人对于积极事物的哭泣频率耍比女人高，故D项正确答案D
7.What didthe authorthink ofhiscryingover hisdogs deathA.A signof strength.B.A signofweakness.C.Behavior ofbeing womanish.D.A wayof reducingemotional stress.解析细节理解题根据第六段，尤其是最后一句They showwe havesympathy,allow ustoget ridofstressandjustfeel.”可知，作者意识到哭泣是减轻情感压力的方式，故D项正确答案D
8.Whats thebest titlefor thetextA.Men,never crylike womenB.Men,its OKto crysometimesC.Crying solvespsychological problemsD.Crying explainsdifferences betweenmenandwomen解析标题归纳题通读全文可知，作者首先指出哭泣是人类最自然的情感流露，接着作者又以亲身经历点明主题一一哭泣无性别之分，可以缓解压力由此可知，B项“男人哭泣也无妨”概括了文章主旨适合做文章标题答案BII.完形填空Ten yearold Riley Christensen andher mother,Lynn,sat infront of the familycomputer,checking outmodels andprices ofbikes.Lets1one outfor Dad，s birthdaypresent,“Lynnsuggested toher daughter.As Rileysurfed thehome pageof theBike Rack,a2in theirtown caughther eye.She clickeditout ofcuriosity.The3told howBike Rackowner Hal Honeyman hadcreated anorganizationto4specially engineeredbicycles forpeople withdisabilities.It alsoshowed the5faces ofthosewho wereriding them,6Hals ownson,who hadbeen bornwith cerebralpalsy（脑瘫）.“『m goingto7a bikefor one of thosekids,“Riley toldher mother.Two dayslater,she showedher mothera8she hadwritten askingfor donations.Lynn wasencouraged byher daughter，s effort,9doubts quicklycame.The10of justoneofthose specialbikes couldbe as much as$4,
000.Riley couldnever raisethe money.However,her letterwent outto75relatives andfriends.Within3days,checks andcash began11Then word12about Rileys13,and asChristmasdrew near,more andmore donationsrolled in.The teen14raised morethan$12,000,enoughto payfor threebikes.Last ChristmasEve,Riley deliveredthe bicyclesto threeofthe15disabled kids:Ava,Jennyand Rose.This isthe16Christinas Ihave everhad,“said Ava.Since then,Ava andJennyhave17together.When Iride,I liketo gofast,get sweaty,and feel the18,“Jenny says.So doesAva.She rides thebike withher arms,not herfeet,but shereally feelsshe is
19.”Riley is20to keepher campaigngoing everyholiday season.I wantkids tofeelthew.indin theirfaces,“she says.［语篇解读］本文为一篇记叙文本文讲述了10岁女孩儿RileyChristensen募集善款给残疾人买自行车的故事
1.A.pick B.giveC.sell D.send解析根据上下文可知Lynn建议女儿为父亲的生日挑选礼物pick out精心挑选；give out分发；sell out卖完；send out发出答案AC.shop D.restaurant解析要在店铺shop里挑选生日礼物，故答案为C项
3.A.sight B.linkC.idea D.model答案C解析根据上文中的surfed thehome page及clicked等，可知本空应为“链接”link答案B
4.A.show B.chooseC.repair D.provide解析从下文可知车行老板HalHoneyman创建组织的目的是免费提供专门为残疾人设计的自行车show展示；choose选择；repair修理；provide提供答案D
5.A.sad B.specialC.happy D.beautiful解析残疾人能骑上专门为自己设计的自行车一定会非常高兴happy o答案C
6.A.except B.withoutC.concerning D.including解析其中包括Hal患先天性脑瘫的儿子except不包括；without没有；concerning关于，就而言；including包括答案D
7.A.buy B.findC.keep D.design解析受到网站内容的启发，Riley决定也给一名残疾孩子买一辆那种自行车buy买;find发现;keep保留；design设计答案A
8.A.sign B.letterC.book D.picture解析根据下文的“However,her letterwent outto75relatives andfriends.可知答案答案B
9.A.but B.soC.if D.as解析前后为转折关系，故答案为but答案A
10.A.order B.needC.cost D.account解析根据“asmuchas$4,000”可知本题答案为cost答案C
11.A.moving B.arrivingC.dropping D.disappearing解析3天之内,支票和现金就到了move移动;arrive到达；drop下降;disappear消失答案B
12.A.got outB.got inC.got aroundD.got off解析后来有关Riley的消息就传开了get out离开,出去；get in收获;get around消息传开；get off脱下，下车答案C
13.A.campaign B.lifeC.dream D.feeling解析根据最后一段中的campaign可知答案答案A
14.A.patiently B.willinglyC.especially D.eventually解析最终这个十多岁的孩子募集到了12,000多美元，足以买3辆自行车patiently耐心地；willingly乐意地；especially尤其；eventually最终答案D
15.A.lucky B.lovelyC.clever D.honest解析:得到资助的3名残疾孩子是幸运的lucky olucky幸运的；lovely可爱的；clever聪明的；honest诚实的答案A
16.A.funniest B.heaviestC.biggest D.best解析Ava说“这是我有生以来度过的最好的圣诞节funniest最可笑的；heaviest最沉重的；biggest最大的；best最好的答案D
17.A.ridden B.helpedC.lived D.studied解析根据常识及下句中的“ride”可知答案为A项答案A
18.A.warmth B.powerC.breeze D.sound解析warmth温暖；power权力；breeze微风；sound声音答案C
19.A.smiling B.flyingC.crying D.changing解析Ava骑自行车时，用的是双臂而非双脚，可她却感觉像在飞smile微笑；fly飞翔；cry大哭；change改变答案B
20.A.aimed B.allowedC.determined D.forced解析:be determinedto dosth.决定做某事答案CIII.短文改错When Mr.Mill wasyoung,his purposein learningwas tobe teacher.Now heisalearningprofessor.One morning,Mr.Mill hadhad some pork and lemon tea as breakfast.Then heputs onhisleather gloveto goto theclassroom.He leanedonthechair butbegan his lecture at leisure.He explainedthe legal rights of people fora long time.Nothing wasleft out.The topiclentitself to discussion.Before discussion,the studentscame tounderstand itselfat last.Beforethe classwere over,Mr.Mill askedthe studentsif they were freelythese days.He suggestedthey read at least one book onthe legalrights.答案When Mr.Mill wasyoung,his purposein learningwas tobe teacher.Now heisaprofessor.One morning,Mr.Mill hadsomeporkandlemonteaasbreakfast.Then heon hisleather togoto theclassroom.He leanedonthechair beganhislectureatleisure.He explainedthe legalrightsofpeopleforalongtime.Nothing wasleft out.The topiclent itselftodiscussion.discussion,the studentscame tounderstand atlast.Before theclass over,Mr.Mill askedthestudents iftheywerethese days.He suggestedtheyreadatleastonebookonthelegalrights.。
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