高中英语牛津译林版-模块4教案：《Unit 1 Advertising》Reading 教案 1

§Reading§Teaching Aims:•To learn more aboutadvertisements•To learnhow to read aexpository writing•To read the passageAdvertisements andcomplete relatedanswers•To improve their readingcomprehension skillby fullyparticipating inallactivitiesTeaching KeyPointsTeaching Difficulties:♦How toimprovetheir reading abilitythrough teachingactivities♦How tolet themgain someinsight intoadvertisements andhelp themdeal withadvertisementsin theirdaily life♦The usagesof somekey wordsTeachingProcedure:Step One:Leading-inT:Greet thestudents asusualIn thelast lessonwe discussedsix advertisementsandtalked about their effectson us.Today wewill goon tolearnmoreabout adsbyreading apassage calledAdvertisements.Please look at thetitle andtell me:What mightbe talkedabout in the articleSs:...Any possibleanswers areacceptableThis stepis tohelp thempredict thecontents of the passagewhich isof greathelpto improvingtheirreadingcomprehension abilityStepTwo:Reading ComprehensionT:Very Good!Now letsread the article tocheck whetheryour predictionis correctotnot.First ofall,please openyour bookto page

2.Go throughthe questionsin partAfirst andthen read the textsilently tofind the answers to the threequestions:1What doadvertisements encouragepeople to do2What doesPSAs standfor3What arePSAs meant to doRemindstudents touse skimmingand scanningskills tofocus onand identifytheinformation neededto answerthese questions.Let thempay attention to thethreesubtitles inthe passagewhich canhelp themfind theinformation theywant.Ss:...Encourage themto givetheir answersin theirown words.Suggested Answers:1They encouragepeople to buy a product serviceor believe in anidea.2It standsfor public service advertisements3PSAs are meant to educate peopleabout health,safety,or anyother socialissues.T:Wonderful!Since wereadthe article once,I thinkyou cana generalidea of thepassage.But ifyou wantto get a betterunderstanding ofthe article,you shouldreadan articleseveral times.So pleaselookatPart Clon page

4.Here areanother fivequestionsfor youto answer.This timeyou mustreadthetext morecarefully andgetthe detailedinformation.read aloudPart Cl:1Where areadvertisements mostcommonly found2What isthe differencebetween commercial ads andPSAs3Why aresome ofthe advertisementsclever accordingto thearticle4When didChina begina nationwidepublic serviceadvertising campaign5Why shouldwe followthe advicein PSAs55:...Ask themfinished itindividuallyLet themmake amark wherethey findthe answers.This cantrain andimprove theabilityof identifyingthe relevant information.Suggested Answers:1Billboards,newspapers,magazine,the Internet,radio andtelevision arethe mostcommonplaces tofind advertisements.2The formeris paidto promoteaproductor servicewhile thelatter isplaced forfreeand intendedtoeducatepeople.3Because evenif theydont lie,it doesntmean theytell youthe completetruth.4China beganthe campaignin

1996.5Because allthe PSAs aremeant to behelpful.T:Great!Now I think most of you have gota betterunderstanding ofthearticle.Nextlets goonto do theTrue orFalse exercisein PartC

2.Please goover thearticle againasquickly aspossible todecide whetherthey areT orF accordingto thepassage.Write Ttrueor Ffalsenext tothe eachsentence.PartC2:1Advertisements arefound inmany places.2PSAsareonly foundin newspapers.3All theadvertisements tellthe completetruth.4PSAs andcommercialadsuse someofthesame methods.5Commercial adscan oftengive usvaluable informationabout how to liveour lives.6An adwarning peopleagainst smokingis anexample ofPSA.Make surethat studentscan distinguishand pickouttherelevantinformationwithinthe giventime.After studentsfinish theexercises,check theanswers asa whole.Ask themto correctthe falseones.While checkingtheanswersof partC2,pay closeattentionto studentsmistakes.Explain themtothestudents if necessary.Suggested Answers:

1.T

2.F

3.F

4.T

5.F

6.TStep Three:Reading StrategyT:Now you have readthearticletwice.Ithinkmostofyou haveno difficultyinunderstanding it.Yet differenttypes ofpassages requiredifferent readingstrategy.The articlewe havelearnt isan expository writing.Then:Do youknow howtoreadan expositoryarticleSs:No.T:Ok.Please readthe readingstrategy on page3and tryto answerthe twoquestions:1What isexpositorywritingmeantto do2What isits basic formatSs:...Remind themto concentrateon theletters inbold PossibleAnswers:1It ismeanttointroduce youto basicinformation ona topic.2It usuallyfollows thebasicformat:introduction ofsubject,supporting details,conclusion.T:Good!If youread expositorywriting infuture,remember touse whatyouhavelearnttoday.It willhelp yougetagood understandingofthepassage andimprove yourreadingability.Thats allfor thereading.If youhave anyproblem,please pointit outand ask mefor help.Give explanationsifnecessaryandaskthem complete the leftexercises afterclass.The Keysto PartD:l.b

2.e

3.c

4.f

5.g

6.h

7.a

8.dThe Keysto PartE:

1.advice

2.advertisements

3.intended

4.public welfare5,promote

6.customers

7.persuasive

8.natonwide

9.campaign

5.todoparts A1and A2onpage90in workbook。