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课题M4Unitl Project第10课时总10课时
1.Groupdiscussion
1.To encourageSs touse what theyve learntTeachingAims2,Team workthroughoutthe unitto completea project.
2.To considerthree thingsathe gargetaudience ofthe ad campaign,bthe messagethey wantto sendc howthey planonreading theirtarget audience
3.To knowhow tocooperate anddo theproject Teachingtogether.methodsImportantHelp thestudents how to developan ad campaign.pointsDifficultHelp thestudents how to developan ad campaign.AnalysispointsTeaching Multi-media projectoraidsTeachingProcedures;Step1:Lead-in
1.Ask Ssto workin groupof fourand eachstudent shouldfind thegeneral ideaof eachparagraph andtellhis groupmember.
2.Ask Ssto reporttheir resultaPara one:the definitionof anad campaignbPara two:the target audience andhowtodetermine thetargetaudience.c Parathree:what the adcampaignsaysd Parafour:howtoreach thetarget audienceStep2:Reading
1.Structure ofthis passageaintroduction ofsubjectb supportingdetailsc conclusion
2.More questionsto understandthis passage1What doyou knowabout anadcampaign2What mustyou keepin mindwhen youstart asuccessful advertisingcampaign3Why doyou needto researchyour audience4What isimportant whenyou areplanning anadcampaign5What shouldyour advertisingcampaign bebased on
3.Use thesame wayto readthe otherarticle.Following questionswill helpyou tounderstand itbetter.lWhy isanti-smoking chosenas thesubject oftheadcampaign2What isthe mainaim ofthe anti-smoking campaign3How canhigh-school teenagersbe convincednot tostart smokingStep3:Language focus:
1.build—built--built
①建立，创立建立一个国家build anationbuilt asuccessful businessout oftheir cornergrocery store.从他们街道拐角的杂货店创办了一家成功的公司
②监督命令、资助或监督…的建设The administrationbuilt severalnew housingprojects.行政部门资助了好几幢新楼的建筑项目We arebuilding socialismwith theChinese characters.
2.reach
①被看到/听到Through television and radiowe areable toreach awider audience.
②伸展，伸出，延伸伸出一只手臂reached out an arm.
③到达I hopethis littlewill reachyou.考虑
3.have....in mindWhenyoure goingto dosth.you musthave aclear targetin mind.Watching TVall eveningwasnt exactlywhat I had in mind.打算做某事have itin mindto dosth...You musthave itin mindto postthe letterfor me.记住二keep/bear...inmindlearn byheart下定决/心/改变主意make upones mind/change onesmind
4.figure out
①理解，弄明白I cantfigure outwhy hequit hisjob.
②想出，计算出Have youfigure outhow muchthe holidaywill costHes tryingto figureoutaway tosolvethe problem.使…做某事
5.get...to doHegot hissister tohelp withhis homework.使…开始做某事get...doingCan youreally getthe oldcar runningagainWhat hesaid gotme thinking.使…被做get...doneI gotmy pocketpicked theother day.表被动get donegethurt/bumt/separated确定；决定
8.appeal to
①迎合，对……有吸引力，引起兴趣Bright coloursappeal tosmall children.Its noteasy forthe designto appeal to allages.这项设计要吸引所有年龄的人是不容易的
②恳求，呼吁为某事而向某人呼吁appeal tosb.for sth.呼吁某人做某事appealtosb.to dosth.The prisonerappealed to the judgefor mercy.The governmentis appealingto everyoneto savewater.政府正在呼吁每个人都要保护水资源叩有吸引力的，有感染力的adj.pealingSpending theholidays inBritain isparticularly appealing.
9.react---reaction.nvi.react to sth.by doing sth.Local residentshave reactedangrily tothe news.The audiencereacted readilyto hisspeech.
10.gather
①搜集收集Detectives havespent monthsgathering evidence.
②收害叫攵获It waslate Augustand theharvest hadbeen safelygathered in.
③使聚集，集合The kidswere gatheredtogether ina room.
11.be concerned with和・..有关系The meetingwas concernedwith foreigntrade.Her latestsurvey isconcernedwithyouth unemployment.她的最新调查与青年的失业有关...为某事担心/忧虑be concerned about/for/over我担心我妻子的健康I amconcerned aboutmy wifeshealth.The presidentis deeplyconcernedaboutthis issue.as faras...beconcerned....就・••而言就我而言，你可以做你喜欢的事As faras Imconcerned,you cando whatyou like.关于concerning prep.传达；被理解；使人了解
12.get sth.across tosb.他教我如何讲清楚我的想法He taughtme howto getmy ideasacross.克服通过；完成；到达get sth.over.get sth.through开始做某事说服某人get down tosth./doingsth.get round【例句】期末考试快来了，The finalexamination iscoming upsoon.Its timefbr us togetdowntoour studies.我们该开始复习了---The bosssaid wehad onlythree daysto finishthe work.老板说我们只剩三天时间去完成工作了---Dont wonyWe havealready gotthrough twothirds ofit.别担心，我们已经完成了三分之二的工作She couldalwaysgetround herfather,who wouldgive herwhatever sheasked for.她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲He wasdisappointed atnot gettingthe job,but hesoon gotover it.因为没有得到这个工作，他很失望但很快克服了这种失落感组织，汇集；组装
13.put sth.together=put togethersth.的短语Put收拾，收起来；积蓄，攒钱忽视；不理睬，把…搁在一边Putaway putaside举起；搭建；张贴放下；镇压；写下put upput down推迟扑灭，熄灭；生产；出版put offPut out容忍put upwith
14.approach靠近，如在空间或时间上春天近了v.Spring isapproaching.通路通向桥的路n.an approachtothebridge.途径an approachto solvingthe problem花某人钱做某事
15.cost sb.sm to do养一辆车花费他每年磅It costshim1000pounds torun acar.1000使某人付出…的代价cost sbsthCareless drivingcost himhis life.不惜任何代价n.at allcost以牺牲…为代价atthecost of
16.convince.vt
①使某人相信convince sbof/that...How canI convinceyou of his honesty=How canI convinceyou thathe ishonest
②说服convince sbto doWhatconvinced youto votefor them相信adj.convinced beconvinced of/thatWhat makesyou convincedofhishonesty
17.urge敦促，催促1vt.urge sbtodo=urge thatsb shoulddoe.g.The UNurged themto honorthe peacetreaty.联合国敦促他们尊重这项和平条He urgedustogo at once=He urgedthatweshould goatonce.约⑵强调，竭力主张e.g.He urgedrestraint indealing withthe protester.他强调在应对抗议者时应该保持克制⑶机冲动，强烈的欲望e.g.Ihadan overwhelmingurge totravel aroundthe world.我有种冲动要去旅游教学反思。
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