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Unit1AdvertisingPeriod1Welcome tothe unitAnalysisof theteaching material:This is the1st periodof UnitOne.The mainpurpose of this lessonis tomakeSs befamiliar withthe topicof this unit.Objectives:
1.To makeSs identifythe differencesbetween thesetwo typesofadvertisements.
2.To practiceSs oralEnglish.Teaching importantpoint:How to develop students9speaking abilityby expressingtheir opinionsin thediscussion.Teaching approaches:Teaching approachesisthekey stepfor classteaching.Visual-sceneteaching method,tasked-based methodas wellas theapproaches ofdiscussionand soon willbe adoptedin theteaching processofthislesson.Emphasis willbe puton Ssability ofspeaking,expressing andbrainstorming.Language isbest learnedthrough activities.Ill introducea richvariety ofactivitiesand approachesto meetdifferent needsof theSs andmake fulluseof theadvantages ofmultimedia whichis visual,operable tomake mylessonvivid,interesting andeffective.Interaction Patterns:Teachers-class,individuals,pairsSs abilityto workboth independentlyand togetheris veryimportant totheirsuccess inthe future.It istherefore importantfor Ss to haveopportunitiestodeveloptheir Englishskills andknowledge independently,inpairs,in groupsand asa class.Teaching Aids:multimedia anda blackboardProceduresfor teaching:Step1Greeting andLead-in
1.Do youknow whattitle ofthisunitis
2.Which pieceof ad-show doyou likebest
3.Where can you findthese ads and doyou likethemStep2Welcome tothe unit
1.observation:Ask Ssto observethe sixpictures on Page1and divetheminto twoparts.
2.Discussion:Look atthe sixpictures andanswer these questions:What imagescan yousee oneach posterWhatcan youread oneach posterWhatcanyoulearn fromeach posterStep3Pair WorkMoreads for Sstohave adiscussion.Step4Active reading:Listen tothe materialonPage94and tryto answerthesequestions:1Whats thead about2What typesof thingswill thestories bejudged on3What shouldSs payattention towhen writingthe story4Why isit goodforSsto enterEnglish writingcompetitionsStep5Mini-writing:Choose onead andwrite somethingto promoteyour serviceorproducts.Step6Homework1Look formore interestingadsandshow themto yourclassmates nexttime.2Make goodpreparation forReading part.。
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