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Subject Grade Class Time ToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsM4UI AdvertisingPeriod1Welcome to the unitTeaching aims:
1.To discussand getsome ideasof thetwo maintypes ofads and theirrespected purposes.
2.To getinvolved in the discussion and practicetheir spokenEnglish.Important and difficult points:Talking.Teaching procedures:Step one:Lead-in
1.Ask Ss to presentsome adsto theclass.
2.Discuss thoseads
3.Free talksaWhere do you find these adsbWhat areads usedforSuggested answers:teaching method,tasked-based methodas wellas theapproaches of discussion and soon willbe adoptedin the teaching processofthis lesson.Emphasis willbe put on Ss ability of speaking,expressing andbrainstorming.Language isbest learned through activities.Ill introducea richvariety of activities and approachesto meetdifferent needsof theSs and makefull use of the advantages ofmultimedia whichis visual,operable to make mylesson vivid,interesting andeffective.Interaction Patterns:Teachers-class,individuals,pairsSs abilityto workboth independentlyand togetheris veryimportant to theirsuccess in the future.It is therefore importantfor Ss to haveopportunities todeveloptheir Englishskills and knowledge independently,in pairs,in groupsandas aclass.Teaching Aids:multimedia anda blackboardProceduresfor teaching:Step OneRevision andlead-inDo the blank-filling
2.Ask some Ss toretell the text with the helpof somekey words.Step TwoLanguage pointsExplainimportant languagepoints toSs withsome simpletasks.1We areso used to them...line12I didsome researchon...line
2...to sharewith you.line33encourage people...believe in an idealine
64...for free,and areintended to...line115China hasstrong lawsto protectpeople from...line146from advertisementsthat lieor...line
147...must beaware of the methodsline
168...connect themto thefood...line259We mustnot fallfbr thiskind...line
2610...ads playtricks on...line28Step ThreePractice for consolidationStep FourHomework1Finish Aland A2on Page
90.2Make goodpreparation forGrammar part.Subject Grade Class TimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsSubject GradeClass TimeEnglish Senior1329,335AprilPeriod4Word PowerAnalysis of the teaching material:This is the4th periodof UnitOne.In thisperiod we41deal withwords andexpressionsrelated to use suffixand enlargestudents vocabularybyintroducing wordsconcerned withsales andmarketing.Objectives:Enlarge thestudents vocabulary.Get thestudents toknow about suffixes;andknowsomething aboutsales andmarketing.Teaching importantpoint:How to make thestudents usethis skillfreely tosolve someproblems.Teaching approaches:Teaching approachesis thekey stepfor classteaching.Visual-scene teachingmethod,tasked-based methodas wellas theapproaches ofdiscussion andso onwillbe adoptedin the teaching processof this lesson.Emphasis willbe putonSs abilityof speaking,expressing andbrainstorming.Language isbest learnedthroughactivities.Ill introducea richvariety ofactivities andapproaches tomeetdifferent needsof theSs andmake fulluse of the advantagesofmultimedia whichis visual,operable tomake mylesson vivid,interesting andeffective.Interaction Patterns:Teachers-class,individuals,pairsSs abilityto workboth independentlyand togetheris veryimportant to theirsuccess in the future.It istherefore importantfor Ss to haveopportunities todeveloptheir Englishskills andknowledge independently,in pairs,in groupsandas aclass.Teaching Aids:multimedia anda blackboardProceduresfor teaching:Step1Revision andLead-inAsk Ssto finish theblank-filling.Ask themthe question-How arethese newwords formedStep2Using SuffixGivemore examplesandmakea competitionin theclass.Ask Ss-how toform adjectivesfrom nouns and verbs.Tell Sshow toformadjectives fromnounsandverbs.Have Ssdo theexercise-best clothingshop.Ask Ssto finishEx.on page
6.More information aboutsuffix.Introduce moreinformation aboutsuffix.Make Ssdo thepuzzle.Help Ssfinishtheword-puzzle.Step3Active show to leadin the topic.Useful expressions:Sales andmarketingActive showUsefulexpressionsProductMarket researchSalesand marketingSales/marketing departmentConsumersMarketshareSales targetMarketleaderHigh qualitySalesfiguresHave Ssdo PracticeB.Ask Ssto finishEx.on Page
7.More exercisefor consolidation.More exerciseforconsolidation.Step4Homework1Finish the Ex on Page
91.2Make goodpreparation forGrammar andUsage.Subject GradeClass TimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsM4U IAdvertisingSubject GradeClass TimeEnglishSenior1329,335AprilPeriod5Grammar andusageAnalysis of theteaching material:This isthe56th periodof UnitOne.In thisperiod welldeal withdirectspeech and reported speech.Objectives:Help Ssunderstand how to use reported speechin statements,questions andimperative sentences.Help Sslearn theway tochange direct speech into reported speechin differenttensesand sentencestructures.Teaching importantpoint:How to help thestudents apply these rulesinto practiceTeaching approaches:Teaching approachesisthekey stepfor classteaching.Visual-scene teachingmethod,tasked-based methodas wellas theapproaches ofdiscussionandsoon willbe adoptedin theteaching processof this lesson.Emphasis willbe putonSs abilityof speaking,expressing andbrainstorming.Language isbestlearned throughactivities.Ill introducea richvariety ofactivities andapproachesto meetdifferent needsof theSs andmake fulluse of theadvantages ofmultimedia whichis visual,operable tomake mylesson vivid,interesting andeffective.Interaction Patterns:Teachers-class,individuals,pairsSs abilityto workboth independentlyand togetheris veryimportant totheirsuccess inthe future.It istherefore importantfor Ssto haveopportunities todeveloptheir Englishskills andknowledge independently,in pairs,in groupsandas aclass.Teaching Aids:multimedia anda blackboardProceduresfor teaching:Step1Revision andLead-inMake adialogue withsomeSsto introducethetopic.Step2Direct speechandreportedspeech
1.What shouldwe payattention towhen changingdirectspeechinto indirectspeech1personal pronounsand tense2adverbials oftime andplace3other cases
2.Have Ssdo theEx:Change thefollowing sentencesinto reportedspeech.Ask Ssto finishtheEx.on Page
9.Step3How to usereportedspeech toreportStatements:After explanation,ask Ssto dosome simplequestions atonce.Questions:Have Sstry someeasy tasksafter explaining.imperativesentences:Help Ssfinish severalexercises afterimparting.Step4Ex.for consolidationAsk Ssto finish A on Page
11.Help Ssto finishB on Page
11.Step5:Homework1Finish ExonPage
92.2Make goodpreparation forTask part.Subject GradeClass TimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsM4U1AdvertisingSubject GradeClass TimeEnglishSenior1329,335AprilPeriod6TaskAnalysis of theteachingmaterial:This isthe78th periodsof UnitOne.In thisperiod we511deal withthe taskpartand learnsome usefulskills.Objectives:To learn how tolisten forstatistics anddescriptionsTo learnhow to state opinions and give supporting reasonsTolearnhowtousedifferent sentence types correctly.Teaching importantpoint:How to help thestudents learn and practicethe skillsof listening,reading,speaking andwriting together.Teaching approaches:a onbillboards,TV,the radioin magazines/newspapers/leaflets givenoutin thestreets.b Topromote aproduct orservices,to believeinanidea.To educatepeople abouthealth,safety orany otherissue whichaffects publicwelfare.Step two:Picture talking:
1.Project Hope-How doyou feelwhen yousee thechild inthe bigeye---What wouldyou liketo dofor thechild afterseeing this ad——What doyou thinkthe purpose of ProjectHope isThis pictureis intended tomakepeople aware of theimportance of ProjectHope.It makespeople realizethat thereare stilla lotof childrendropping out ofschool foreconomic reasons.It callsupon people to do sth.to helpchildren inpoorareas.The picturemakes usaware of the needsof otherpeople.The purpose ofProjectHope:It aimstohelp young peoplewho havedroppedout ofschool returnto school.It aimsto developbasic educationin poorareasin child,especially inwestern china,with moneycollected fromsociety.Nowadays itpays specialattention tochildren oflaid-off workersin cities.
2.the softwareadTeaching approachesisthekey stepfor classteaching.Visual-scene teachingmethod,tasked-based methodas wellas theapproaches ofdiscussionandso onwillbe adoptedintheteaching processof thislesson.Emphasis willbe putonSs abilityof speaking,expressing andbrainstorming.Language isbest learnedthroughactivities.Ill introducea richvariety ofactivitiesandapproaches tomeetdifferent needsoftheSs andmake fulluse ofthe advantagesofmultimedia whichis visual,operable tomake mylesson vivid,interesting andeffective.Interaction Patterns:Teachers-class,individuals,pairsSs abilityto workboth independentlyand togetheris veryimportant totheirsuccess inthe future.It istherefore importantfor Ssto haveopportunities todeveloptheir Englishskills andknowledge independently,in pairs,in groupsandas aclass.Teaching Aids:multimedia anda blackboardProceduresfor teaching:Step1Skills building1:listening forstatistics anddescriptions howto readstatisticscorrectly whenlistening weshould careabout:1an increase2a decrease3no change4trends5a range6a limitlisteningpractice onPage12Step One:completing abar chart\Step2Skills building2:stating opinionsand givingsupporting reasonshowtostateopinionsandgivesupportreasonspair-workstep2:talking aboutadvertisements:Ask Ssto finishA---conduct asurvey.Help Ssto finishB-role-play.Make Ssto finishC-writing.Step3Skills building3:using differentsentencetypescorrectlyHelp Ssto understanddifferent sentencestypes withthe helpofthetable.Ask Ssto finishthe practiceonPage
16.Step3:writing anadvertisementAsk Ssto finishEx.AonPage
17.Have Ssto finishEx.B onPage
17.Step Four:Homework1Finish yourarticle.2Make goodpreparation forProject.Subject GradeClass TimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsM4U1AdvertisingSubject GradeClass TimeEnglishSenior1329,335AprilPeriod7ProjectDeveloping anad campaignTheanalysis of this part:It isdesigned tohelp Sslearnanduse Englishby doinga project.The readingmaterial isusedtointroduce somebasic informationabout adcampaigns.The handoutcan help Ss have a cleargoal andtarget audiencewhen theyaredeveloping theirown advertisingcampaign.Teaching aims:
1.To encourageSstouse what theyve learntthroughout theunit tocompletea project.
2.To considerthree thingsathe gargetaudience ofthead campaign.b themessage theywant tosendc howthey planon readingtheir target audience
3.To knowhowtocooperate and do theproject together.Teaching procedures:Step one:Lead-in
1.Ask Ssto workin groupof fourand eachstudent shouldfindthegeneralidea ofeach paragraphand tellhis groupmember.
2.Ask Sstoreporttheir resultaPara one:the definitionof anad campaignbPara two:the targetaudience andhowtodetermine the targetaudience.c Parathree:whatthead campaignsaysd howto reachthetargetaudienceStep two:Reading
1.Structure ofthis passageaintroduction ofsubjectb supportingdetailsc conclusion
2.More questionsto understandthis passage1What doyou knowabout anad campaign2What mustyou keepin mindwhen youstart asuccessful advertisingcampaign3Why doyou needto researchyour audience4What isimportant whenyou areplanning anadcampaign5What shouldyour advertisingcampaign bebased onSubject GradeClass TimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsM4U1AdvertisingSubject GradeClass TimeEnglishSenior1329,335AprilPeriod8Language points一
1.build built---built
①建立，仓立ll builda nation;built asuccessful businessout oftheir cornergrocerystore.建立一个国家；从他们街道拐角的杂货店创办了一家成功的公司
②监督命令、资助或监督…的建设行政部门资助了The administrationbuilt severalnew housingprojects.好几幢新楼的建筑项目We arebuilding socialismwiththeChinese characters.
2.reach
①被看到/听到Through televisionand radiowe areable toreach awider audience.
②伸展，伸出，延伸伸出一只手臂reached outan arm.
③到达I hopethis littlewill reachyou.二
3.in particularparticularlyBe particular aboutShe isparticularabouther clothes.
4.goalHis goalin lifeis towon hiswon career.
5.Have....In mindWhenyoure goingto do sth.you musthaveaclear targetin mind.Watching TVal eveningwasnt exactlywhat Ihad in mind.Have itin mindto do sth...You musthave itinmindto postthe letterfor me.
1.1t isimportant to dosth.
7.get sb.todosth.
8.have thechance todosth.
9.determine determineddertermination确定Vt.They havedetermined thedate forour party.决定Vi.He determined to get there first.二He was determinedto gettherefirst.She is a verydetermined womanwho alwaysgets whatshe wants.His voicewasdetermined,and hiseyes wereflashing.
11.appeal to有吸引力，引起兴趣Bright coloursappeal tosmall children.These picturesappeal muchtothepublic.恳求，呼吁The prisonerappealed tothe judgefor mercy.At Christmaspeople appealtoustohelp the poor.有吸引力的，有感染力的adj.appealingSpending theholidays inBritain wasnta prospectthat Ifound particularlyappealing.
12.react---reactionvi.react tosth.by doingsth.Local residentshave reactedangrily tothe news.The audiencereacted readilyto hisspeech.
13.gather搜集收集Detectives havespent monthsgathering evidence.收割收获丈不朱朱口It waslate Augustandtheharvest hadbeen safelygathered in.l，The captaingathered all the soldiersbefore him,telling themto getready forthefight.The kidswere gatheredtogether ina room.
14.be concerned with和…有关系The meetingwas concernedwith foreigntrade.Were allconcernedwithhow heoperate thecomputer.Be concerned about/fbr/over...The presidentis deeplyconcernedaboutthis issue.Rescuers areconcerned forthe towmen trappedinthemine.就我而言As faras Iam concerned....
15.get sth.across tosb.
16.put together
17.approach接近靠近或靠得更近，如在空间或时间上V.春天近了Spring approaches.途径达到某些事的途径或方法；通路n.通向桥的路an approachtothebridge.Step FourconsolidationAsk Sstofinishexercises inthe workbookon page91Homework:Subject GradeClass TimeTogo overwhat theyhave learntin thispart.Subject GradeClass TimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsM4U1Advertising-What doyou knowfrom thisad---If youintendedtobuy somecheap learningsoftware,would thisadvertisementhelpyou
3.Oxlin Airlines——What doesthe advertisementtry tosell aproduct orservice
4.Earth Day——Why doesthisad.Use theimage ofa birdsnest——Do you think thisadvertisement helpstomakepeople awareofenvironmental problems——What doyou thinkEarth Day is allabout Earth Day aimsto increaseenvironmental awarenessand encouragepeople totakecare ofthe Earthand itspeople.The firstEarthDaywas celebratedon21March,
1970.The reasonwhy itfell onthat dayis thatnight andday areequalthroughout theEarth onthat day.Today EarthDayiscelebrated annuallybyalmost everycountry throughoutthe world.
5.Say noto drugs---the anti-drugscampaign Do youthinkdrugs areharmful-----If someonetakes drugs,what couldhappen tohim orher-----Does thead teachyou aboutthe badeffects oftaking drugsWhatare they
6.the Shampooad——what kindof peopledoyouthink thisad istargeting WhyEnglishSenior1329,335April——Younger people,especially girlsor females.Because theypay moreattentiontotheirappearance.---hair.-----Doyouthink thisad willsuccessfully persuadepeopletobuy thisshampooStepthree:DiscussionAsk Ssto discussthree questionsin pairsor groups.Step four:Language focus
1.advertise-advertising advertiseradvertisement登广告在公告，如报纸上询问或寻找登广advertise foran apartment.告寻求公寓房
2.make sb.aware ofWhatthe teachersaid mademe awareoftheimportance ofEnglish.Be awareofThe littlechild isnot awarethat heis facedwith danger.You are not awarehow worriedI feltabout yoursafety.
3.dangerC/n Wastemust betreated sothat itdoes notbecome adanger tolife.That manisadanger tosociety.C/n Asoldiers lifeis fullof dangerin war.In dangerof..../outofdangerThe manis in danger becausethe tigerbesides himis dangerous.
4.similar be〜to SimilarityThereare somesimilarities anddifferences betweenAmerican EnglishandBritain English.Your viewson educationare〜to mine.
5.may havedoneHe mayhave missedhis train.They maynot havefinished thework bynow.Homework
1.preview readingpart
2.Translation这家旅馆提供练好的服务
1.我们该登个广告聘人来照看我们的孩子
2.我们不知道他在等谁
3.现代有许多动物有灭绝的危险
4.在外貌上和他的兄弟非常相似
5.Jack一些人还没有意识到抽烟的危险性
6.Suggested answers:
1.The hoteloffers goodservices.
2.We shouldadvertise forsomeone tolook afterour children.
3.We arenot awarewho heis waitingfor.
4.Nowadays manykinds ofanimals areindangerof dyingout.
5.Jack issimilar inappearance similarto hisbrother.
6.Some peoplearenotawareofthe dangersof smoking.SubjectGradeClassTimeToolsEnglish Senior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsPeriod2Reading1Analysisoftheteachingmaterial:This isthe2nd periodof UnitOne.The mainpurposeofthislessonis tomakeSs fullyunderstand the text andmaster theReading Strategy.Teachingaims:
1.To helpSs geta generalidea aboutthe text.
2.To makeSs becomefamiliar withthe detailedinformationaboutthetext.
3.To helpSs masterReading Strategy.Teaching importantand difficultpoints:
1.How tomake thestudents understand the passagebetter.
2.How tohelp thestudents finishalltheexercises.
3.How tohelp thestudents developtheir creative,comprehensive andconsolidatingabilities.Teaching approaches:teaching method,tasked-based methodas wellas theapproachesofdiscussionand soon willbe adoptedintheteaching processofthislesson.Emphasis willbeputonSsabilityofspeaking,expressing andbrainstorming.Language isbestlearnedthroughactivities.Ill introducea richvarietyofactivities andapproachesto meetdifferent needsoftheSs andmake fulluseoftheadvantages ofmultimedia whichis visual,operable tomake mylessonvivid,interesting andeffective.Interaction Patterns:Teachers-class,individuals,pairsSs abilityto workboth independentlyand togetheris veryimportant totheirsuccess inthe future.It istherefore importantfor Ssto haveopportunities todeveloptheir Englishskills andknowledge independently,in pairs,in groupsandas aclass.Teaching Aids:multimedia anda blackboardProceduresfor teaching:Step1Revision andlead-inReview aboutdifferent ads.talk aboutmore ads.Step2Comprehension ofthe textAskSstoskim the article andanswer thequestions onPage2AskSsto rereadthe passageanddo Cl onP4individually.Help Sstogetthe ideaofthereading strategies.Get Ssto scanthearticleagain anddoC
2.Step3Language items
1.Do Din class.
2.Do Ein class.Step4DebateHold debatein class.Group A:Advertising hasa positiveeffect onour lives.Group B:Advertising hasa negativeeffect onour lives.Step5Homework.1Finish thearticle onPage
95.2List thedifficult languagepoints onyour notebook.Writing:Postscript:SubjectGradeClassTimeToolsEnglishSenior1329,335May Chalk,boobsTeaching aimsImportantpointsDifficult pointsPeriod3ReadingLanguage FocusAnalysisoftheteachingmaterial:This isthe3rd periodof UnitOne.The mainpurposeofthislessonis tomakeSs betterunderstandthetext andmaster theseimportant languagepoints.Revise thereading passageby retellingit.
3.Get thestudents tograsp theusage ofsome importantwords andexpressions.
4.Get thestudents topractice twoimportant drills.Teaching importantanddifficultpoints:
1.How tomake thestudents havea bettercomprehension ofthetext.
2.How tohelpthestudents befamiliar withthe languagepoints.
3.How tohelpSsapplythesepoints intopractice.Teachingapproaches:。
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