高中英语牛津译林版-模块7教案：《Unit 1 Living with technology》Project 教案 1

教学设计Unit1Living withtechnology ProjectTeachingaims:

1.Try tofully understandthe tworeading materials.

2.Learn to get enoughinformation aboutad campaignsfrom the reading materials.

3.Practice thefour skills,and especiallythe writingand speakingskills inthe courseof doingtheproject.Teaching procedure:Step1Lead-inReview whatwe havelearned inReading tolet studentspay attentionto theimportance ofads.Step2Listen andunderstandHave studentslisten tothe recordingof thehandout and answer thefollowing questionsto getageneral ideaof thisreading material.

1.What isad campaign

2.What mustyou havein mindif youwant tostart asuccessful campaign

3.What questionsshould wefirst considerStep3Reading fordetailed informationAskstudents to read thematerial againcarefully toget detailedinformation aboutdeveloping anadcampaign.Step4Read andunderstandAsk studentsto readthe samplead campaignandanswerfour questionsin ordertogeta generalidea.

1.Why isanti-smoking chosenas thesubject ofthe ad campaign

2.What isthe mainaim ofthe anti-smoking campaign

3.What isthe sloganfor theadcampaign

4.What waysdoes ituse toreach thetarget audienceStep5HomeworkAsk studentstoreadthereadingmaterials andget themselvesfamiliar withit.Underline someimportant sentencesand phrases.。