高中英语牛津译林版-模块4教案：《Unit 1 Advertising》Reading 教案 3

英语必修译林牛津教案4Unit12Reading1Period2ReadingTeaching goals

1.Enable the students tolearn something about advertisementsads,the types of advertisements andthe differences between commercialadvertisementsand PSAs.

2.Help thestudents understandwhat an ad is and the types of ads.Teaching importantpointsHelp thestudents understandwhat an ad isand the typesof ads and the differencesbetweencommercial ads andPSAs.Teaching difficultpointsHow tohelp thestudents improvetheir readingability andunderstand the passage better.Teaching methods

1.Fast readingto geta generalidea ofthe passage.

2.Careful readingto understand the passagebetter.

3.Discussion tohelp thestudents understandwhat they have learned.Teaching aidsAtape recorderand amultimedia.Teaching proceduresand waysStepI Greetingsand Lead-inGreet the Ss asusual andget themreview whattheyhavetalked aboutin lastperiod.T:As weall know,advertisements areplaying animportant partin ourdaily life.Some adsare used tosell productsor services.Others areused to make peopleaware ofthe needsof othersand thedangersaround them.Today weare goingto readan articleposted on the schoolwebsite,which willgiveus somedetailed informationabout ads.In thisstep,the teachermay alsoplay agame withstudents.First,pretend youneed somethingorsome service,and letstudents giveyou somechoices.Students arerequired to say somewords thattheads useto attractthe customersattention.They areallowed touse Chinese.This activitywill arousestudentslnterestin learningabout ads.Step2Fast readingT:Now Iwill playthe tape for you to listen to,and afterlistening,you shouldanswer threequestions:

1.What doads try to persuadepeople to do

2.What doesPSAs standfor

3.What arePSAs aimto doSokeep thesequestions in mind whileyou arelistening.Make somenotes if you like.After listeningto the tape,the teacherchecks theanswers.Suggested Answers:

1.To buya productor service,or believein anidea.

2.Public serviceadvertisements.

3.They aimto teachus andhelp uslead betterlives.Step3Careful readingT:Now Iwill giveyou somemore minutes to readthepassagecarefully andfinish ExercisesCl andC

2.Let the Ss gothrough theexercises first,then readthe text.After5minutes,the teacherwill check theanswers.Cl:Suggested answers:1T2F3F4T5F6TC2:Suggested answers:

1.They areusually found in newspapersand magazines,onthe Internet,radio andTV.

2.A commercialad isone whichsomeone haspaid forto advertisea productor service.While apublicservice advertisementis oftenrun forfree,and ismeant toeducate peopleabout health,safety,orany otherproblem thataffects publicwelfare.

3.Because eventhough anad doesntlie,it doesntmean it is altogetherinnocent.

4.In

1996.

5.Because PSAsare meantto benefitthe public,and byfollowing theadvice inPSAs,we canoften learnalot.For ExerciseC2,the teachermay getthe Ssto correctthe wrongstatements.Statement2:PSAs can be foundin manyplaces,just likethe commercial ads,such asnewspapers,magazines,theInternet,radio andtelevision.Statement3:Not allads tellthe complete truth,especially thecommercialads.Sometimes theyarejust tryingto sellthe customersthe productsor servicesby usingvery attractiveimages andpersuasivewords.Statement5:Sometimes theaim ofsome commercialads isjust totrytosell ussome productsorservices byusing someinvaluable oreven falseinformation topersuade usto buysomething.T:Very good,all ofyou havedone a good job.Now we have knownthe generalidea ofthe text,andyouve donevery well.Make sureyou canunderstandthepassage indetail.Can youtell mewhatkind ofwriting thepassage isTextanalysisLet the Ss readthe readingstrategy andlearn aboutexpository reading.

6.Now readthe readingstrategy onPage

3.Lets learnsomethingaboutexpository writing.After the Ss finishreading.T:As wecan learnfrom thestrategy box,this articleisanexpository writing.It introducessome basicinformationon ads.Whats thebasic formatof expositorywritingSs:Introduction ofsubject,supporting detailsand conclusion.T:This passagehas analyzedthe formatof paragraphthree.Now letstake paragraphfour forexample,find thestatement,supporting detailsand conclusionin it.T:Go throughthe textagain andfind outhow manyparts thetext can be dividedinto,and summarizethemain ideaof eachpart.S:The firstparagraph isthe generalintroduction of ads.The lastparagraph isthe conclusionpart.Therest paragraphsexplain ads from differentaspects withdetails.T:Great answer.So inwhich aspectsthe secondpart explainadsS:They explainadsfromthree aspects:First,the definitionofads,that istosay,what isanadSecond,does anad tellpeople thecompletetruthThird,Public serviceadvertisements.Step4Listening andDiscussionT:Ill playthetapeagain foryouto listento and repeat.Please payattention to the stressandintonation.Play thetapefortheSstolistenand repeat.T:Up tonow,wehavelearned what anad is,thetypesofadsandthedifferencesbetween commercialads andPSAs.Now pleasediscuss thefollowing questionswith yourpartners.KII giveyou someminutesto finish the task.Questions:

1.Do youthink PSAsare veryhelpful WhyPlease giveus allexample.

2.What isthe mostimpressive PSAyouve everseen Whydo youthink so

3.Do youthink youngpeople areeasily persuadedinto buyingnew productsWhat attitudeshould wehave towards commercialadsGive theSs sometime todiscuss thequestions ingroups offour.During thisperiod,the teachermay gointo theSsto givethem helpif necessary.After severalnfinutes,collect theanswers from theSs.Step5PracticingT:Next,well dosome practice.Open yourbooks andturn toPage4I/ll giveyou someminutestofinishthe exercisePart Dand PartE alone.Several minuteslater,checktheanswers withtheSs.T:Time isup.Whod liketo readyour answersout aloudS:Im gladto have a try.Answers:Part D:

1.h

2.c

3.b

4.d

5.f

6.g

7.e

8.aPart E:

1.dealing with

2.comments

3.promote

4.fool

5.even if

6.cheated

7.campaigns

8.benefitCorrect themistakes ifpossible..Step6Summary andHomework

1.T:In thisperiod wevelearned somethingabout ads—whatanadis,thetypesofadsand thedifferencesbetweencommercialadsandPSAs.Youve donevery well.After class,you shouldgothrough thepassage againand tickout theimportant anduseful phrasesand sentencestructures byyourselves.Are youclear Nowclass isover.Goodbye,class!

2.students shouldfinishtheexercise onPage90Part Aland PartA2Passible answers:Part Al

1.a amnot usedto bbe usedfor cusedto

2.a affectedb effects

3.a pleasureb pleasedc pleasantPartA

21.share

2.fall for

3.cured

4.persuade

5.promoting

6.encouraged

7.follows

8.aims at/aimed atRecordafter teaching:后训Surviving theboredom ofa schoolday can be badenough,but when you haveto worryaboutschool gangsas wellits enoughto makeany studentwant to stay athome andunder thecovers!Unfortunately,gang culturecanbefoundinmany Britishschools,and itbrings withit negative,anddangerous,side effects.The presenceof weaponsat or near school,the appearanceof graffitionbuildings andlockers,and pressure to blow off school work andexams allfollow wherethe gangs lead.None ofthese thingscontribute toa good education,but forschool gangsthat*s exactlythe point-school isfor beingpopular andhaving fun,not learninganything orpreparing forthe future.Keep thesetipsinmindand saygoodbye toschool gangs.Know yourown mind.Often it is thosewith lowself-esteem anda poorself-image whobecomevictims ofschool gangs.These studentsdont knowtheir ownmind orhaveaclear pictureof whattheywould liketo doin the future,so itis easyto be influenced bythose whodont want todoany worktoday.Keep yourselfbusy.School gangsoften hangaround at or near schools with no real reason.Students whohave nothingscheduled caneasily besucked intothese groups,but ifyou arebusy,busy,busy andalways onthe movethere willbe lesschance thatyoull havethe timeto stayand play.Choose yourfriends wisely.With acore groupof like-minded friends,itismuch easierto stayawayfrom school gangs becauseyou simplydont needthem.Remember thatgangs area source of powerfor members,but theycan alsobe a sourceofintimidation.Work hardand havefun.No onelikes ateachefs pet,but school gangs inparticular hatethem.（伪君子）Work hardand havefun atschool,but dontannoy anyonewith extremegoody-two-shoesbehaviour.School gangscanbea nightmareifyoumust dealwith themconstantly.Stay away fromgang hangoutsand gangmembers,and dontinvolve yourselfin anygang relatedactivities.

31.For theschool gangs,school is.A.where theyare instructedto behavethemselves.B.agoodplace toprepare forthefuture.C.where theywin popularityand enjoythemselves.D.a placethat contributestoagoodeducation.【答案】C【解析】细节理解题根据school gangsthats exactlythe point-school isfor beingpopular and学校帮派是受欢迎的和玩地开心，故选having fun,C

32.From the authors opinion,gangsleadtothefollowing problemsin schoolsExcept.A.The presenceof weaponsB.the appearanceof robberyC.pressure to blowoff schoolwork and examD.students scare【答案】B【解析】细节理解题根据The presenceof weaponsatornearschool,the appearanceof graffition•buildings andlockers,and pressuretoblowoffschoolworkandexams allfollow wherethe gangslead及whenyou havetoworry aboutschool gangsas wellits enoughtomakeany studentwantto stay at帮派导致了武器的存在，毁掉学校工作和考试的压力及学生的恐慌，home andunder thecovers!故选B

33.Which statementis NotTrue accordingtothepassageA.school gangs are harmfulto educationB.students lackingenough intelligenceoften followschool gangsC.school gangsoften wanderaround schoolsaimlesslyD.school gangswill providetheir memberwith so-called power【答案】B【解析】细节理解题根据；School gangscanbea nightmareWith acore groupof like-minded friends,；itismuch easierto stayaway fromschoolgangsSchool gangsoften hangaround atornearschools；学生慎重交友是很容withnorealreason.Remember thatgangsareasourceof powerformembers易避免和帮会联系上的，故选B

34.What canbe inferredfromthepassageA.Those whofocus onstudy aremore likelytostayawayfromschoolgangs.B.Whoever knowswhat hewill doin thefuture canbeinfluencedby schoolgangs.C.Having alot todo,youhaveno chanceof gettingin touchwith schoolgangs.D.Without goodfriends,you aresuretoend upwith schoolgangs.【答案】A【解析】推理判断题根据Students whohave nothingscheduled caneasily besucked intothesegroups,but ifyou arebusy,busy,busy andalways onthe movethere willbe lesschance thatyoull have,可推出只要你学习努力无暇顾及帮会的事情也不会参加帮会，故选the timetostayand play”Ao

35.In writingthis passage,theauthormainly intendsto.A.tell ushow gangsinfluence oureducationB.show hissympathy tothestudentshurt bygangsC.arouse theconcern aboutthe safetyof studentsD.give suggestionson dealingwith gangsproblems【答案】D【解析】作者意图题根据短文的内容可知主要叙述的是如何处理帮会的事情，故选D。