广告业常用英文术语

美国/广告代理商协会AAAA AmericaAssociation ofAdvertising广告、广告活动倡导型广告advertising advocacyadvertising Account客户主管客户策戈客户Executive Accountplanning ijAccount Services部广^告主Advertise企业厂告部广告代理商美Advertising Departmentagency ArtDirector术指导董事助理Assistant Partner广告竞标bid[bid]广告business-to-business advertisingB2B advertisingB2B brand品牌映象image资本本主义，资本运营capitalism商业广告commercial advertising传播过程communication process比较广告comparative advertising肖费品广告consumer advertising7消费模式顾客consumerism customer首席执行Chief ExecutiveOfficerCEO长官首席财务官Chief FinancialOfficerCFO客户client广告撰告人Copywriter创作部Creative Department创意总监Creative Director虚假广告deceptive advertising部门department设汁稿design数据data主管director最终用户、实际使用者end-user工业广告industrial advertising社团机构广告institutional advertising管理监督市场占有率Management SupervisorMarket shareMarketing营销客户管理管理Client RelationsManagement客户管理预警系统Client RelationsPrecaution System客户管理支持系统Client RelationsSupporting System客户关系Client Relations客户满意度管理Client SatisfactionManagement剪报报告Clipping Report结束阶段Closing Phase行为准则Code ofConduct职业道德Code ofEthics传播模式Communication Model新闻夹Communications Kit传播管理Communications Management传播地域Communications Regions传播战略Communications Strategy社区关系Community Relations竞争对手Competitor保密的、机密的Confidential保密条款Confidential Items交互式翻译Consecutive Interpretation顾问Consultant顾客购买过程Consumer BuyingProcess顾客数据Consumer Database消费者导向Consumer Orientation用户/经销商大会Consumers/Dealers Assembly联系人Contact Person继续教育Continuous Education控制阶段Controlling Phase协调沟通Coordination Communicating文案Copywriter公关文案Copywriting核心竞争力Core Competitiveness核心媒体Core Media企业事务Corporate Affairs企业形象Corporate Image公司简介Corporate Profile企业声誉Corporate Reputation宣传片Corporate Video成本控制Cost Control成本管理Cost Management创意设计CreativeDesign公司或个人简介Credential危机控制Crisis Control危机管理办公室Crisis ManagementOffice危机管理策划Crisis ManagementPlanning危机管理小组Crisis ManagementTeam危机管理Crisis Management危机研究Crisis Research危机声明Crisis Statement客户证言Customer testimonial宣传页Datasheet现场布置装饰DecorationDemand Generation产品演示台Demo Booth诊断Diagnosis总监Director分销商Distributor直邮DM Directmailing域名注册Domain NameRegistration捐赠Donation华东EC EastChina媒体刊登计划有效传播Editorial CalendarEffective Communications员工薪酬员工关系Employee CompensationEmployee Relations环境分析环境问题Environment AnalysisEnvironment IssuesEthics of职业道德the Profession事件管理Event Management事件策划Event Planning事件、活动Event执行阶段Executing Phase执行Execution执行总裁Executive President资料数字或其他材料Fact Sheet常见问题问答FAQ时尚产业Fashion Business深度文章Feature article文章类型中的通讯Feature财务管理Finance Management财经传播Financial Communications宣传单页Flyer跟进Follow-up论坛Forum大中国区GCG GrandChina词汇表Glossary政府事务Government Affairs政府公关Government PR政府关系Government Relations政府Govt Government图形文件Graphics问候语Greetings医疗保健Health Care高科技High Tech医院公关Hospital PR人力资源管理Human ResourceManagement整合营传播IMG IntegratedMarketing Communications实施Implementation激励计划Incentive Plan行业参与Industry Participation初始阶段Initiating Phase输入级评估工具INPUTS EvaluationTools整合管理Integration Management网上互动公关Interactive PR内部期刊Internal Magazine内部传播系统Internal CommunicationsSystem内部传播Internal Communications内部电影Internal Film内部公关Internal PR国际公关International PR网络传播Internet Communications网媒传播Internet Media Communications人际传播Interpersonal Communications翻译Interpreter专访或面试Interview宣传幻灯Introduction Lantern投资者关系Investor Relations邀请Invitation Letter英国公共关系协会IPR Instituteof Public Relations国际公共关系协会IPRA International Public Relations Association问题诊断Issue Diagnosis问题管理Issues Management独立软件开发商ISV IndividualSoftware Vendor绩效考核Job Evaluation记者Journalist关键媒体Key Media关键信息Key Messages主题演讲人Keynote Speaker主题演讲Keynote Speech大客户LALarge Account大客户LE LargeEnterprise领导者Leadership法律义务Legal Duty产品生命周期Life Cycleof theProducts游说Lobby标识Logo长期项目Long TermProgram抽奖Lucky Draw营销传播Marcomm Marketing Communications市场分析报告Market AnalysisReport营销传播组合Marketing CommunicationsMix营销传播MarketingCommunications市场营销战略Marketing Strategy市场份额Marketshare大众媒体Mass Media中客户MB Mediumbusiness主持人MC Masterof Ceremonies华中MC MiddleChina董事总经理、执行董事MD ManagingDirector媒介助理Media Assistant媒体分析Media Analysis媒体传播战略Media CommunicationsStrategy媒体传播MediaCommunications媒体覆盖率Media Coverage媒介总监Media Director媒介代表、媒介主任Media Executive媒体垂询Media Inquiry媒体资料包Media Kit媒体名单Media List媒介经理Media Manager媒体监测Media Monitor媒介关系Media Relations媒体研究Media Research媒体拜访或媒体外出巡游Media Tour媒体Media会议议程Meeting Agenda会议记录Meeting Minutes促销物品Merchandise方法论Methodology企业理念识别Ml MindIdentity企业媒体声望指数Ml MediaIndex品牌影响力份额Mindshare杂费Miscellaneous月报Monthly Report多职能任务小组Multifunctional TaskForce国家公共关系职业资格标准National Standardsof thePR ProfessionalQualification华北NC NorthChina东NE NortheastChina WE负面报道Negative Report新产品发布New ProductLaunch新闻剪报News Clipping新闻发布News Release通讯Newsletter非营利机构公关No-profit PR卓越公共关系管理标准Norms ofExcellent PR Management西北NW NorthwestChina目标诊断Objective Diagnosis服务内容Offering现场On Site线上广告Online Advertisement线上传播Online Communications线上营销传播Online MarketingCommunications网络媒体Online media网上路演Online Roadshow网上调查Online Survey杂费、日常工作发生的成本OOP Out-of-Pocket开放日参观Open-day Visits舆论领袖Opinion Leader输出级评估工具OUTCOMES EvaluationTools效果级评估工具OUTPUTS EvaluationTools外包Outsourcing一个声音OV One Voice图片库Photo Library策划阶段Planning Phase文案润色Polish导购点广告POP PointOf PurchaseAdvertising定位Positioning善后工作Post Event海报Poster会后书面的简短总结报告Postmortem后记Postscript公关公司PR Agency公关顾问服务市场PR ConsultingMarket公关顾问实务PR ConsultingPractice公关顾问服务PR ConsultingService公关顾问工具PR ConsultingTools公共关系总监PR Directorr公关评估PR Evaluation公关活动PR Event公关方针PR Guideline公关管理工作准则PRManagementWorking Code公共关系经理PR Manager公关流程PR Procedure公关建议书PR Proposal公共关系主管PR Supervisor前期工作Pre Event预评估Pre-evaluation前言Preface演示、陈述Presentation总裁President新闻发布会Press Conference媒体新闻夹Press Kit新闻稿Press Release平面媒体Print Media优先的Priority预警管理Procurement Management产品评测Product Test职业义务Profession Responsibility专业协会Professional Association职业认证Professional Certification专业顾问Professional Consultant专业服务费Professional fee专业等级Professional Grading项目生命周期Project LifeCycle项目管理Project Management项目委托人Project Owner项目标题Project Title公关项目Project公关建议书Proposal美国公共关系协会PRSA Public Relations Societyof America公众舆论Pubic Opinion公共事务Public Affairs公关顾问Public RelationsConsulting公关危机Public RelationsCrisis公关管理Public RelationsManagement公共关系Public Relations公用事业Public Utility宣传Publicity问题问答QA合格的项目经理Qualified ProjectManager质量控制Quality Control质量管理Quality Management调查问卷Questionnaire报价Quotation房地产Real Estate推荐信Recommendatory招募Recruitment参考资料Reference预演、彩排Rehearsal报告Report声誉管理Reputation Management研究工具Research Tools经销商Reseller长期客户Retainer回顾、总结Review风险管理Risk Management巡展、路演Roadshow不友好的问题Rude question高级客户代表、高级客户主任SAE SeniorAccount Executive高级客户经理SAM SeniorAccount Manager小客户SB Smallbusiness华南SC SouthChina范畴管理Scope Management研讨会Seminar高级顾问Senior Consultant高级媒介代表Senior MediaExecutive高级媒介经理Senior MediaManager高级副总裁Senior VicePresident利益关系人Shareholders同声传译Simultaneous interpretation幻灯片Slide口号Slogan社会活动Social Activities社会责任Social Responsibility客户提供的辅助资料Source Materials纪念品和礼品SouvenirsGiftsSOV Shareof Voice用一个声音说话Speaking withOneVoice发言人技巧Spokes PersonTips发言人Spokesperson赞助策戈Sponsorship Planningij赞助Sponsorship战略咨询Strategic Consulting战略传播系统Strategy CommunicationsSystems战略Strategy成功故事Success Story简介、概述Summary供应商Supplier调查Survey西南SW SouthwestChina优势、劣势、机遇、威胁分析SWOT analysis概要总结Synopsis目标受众Target Audience任务营销Task Marketing需更详细信息TBD TobeDetail小组、团队Team技术文章Technical Article主题Theme管理Time Management时间管理表Time Sheet双向非平衡模式Two-way Asymmetry双向传播Two-way Communications双向平衡模式Two-way Symmetry供应商Vendor会议地点Venue行业:媒体Vertical media视觉识别VI VisualIdentity讲话稿VIP Speech虚拟主机Virtual Computer愿景Vision曝光信息份额Voiceshare副总裁VP VicePresident特小客户、超小客户VSB Verysmall business网站建设Website Construction白皮书Whitepaper工作研讨Workshops全球Worldwide特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prepcorporate advertising营销公关marketing publicrelation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit公共事务public affairs公共关系户public relations公共关系广告public relationsadvertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报录像video newsrelease执行证明书affidavit ofperformance受众构成audience composition受众占有率audience share时间表avails——亥平均听众数|J averagequarter-hour audience——亥平均收听率ij averagequarter-hour rating——亥平均占有率交换辛迪加无线电视U averagequarter-hour sharebarter syndicationbroadcastTV有线电视cable TV单位成本CPP千人成本CRM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated marketareas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate黄金时段prime time节目式广告PLA节目收率视program rating节止编排形式programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计戈II totalaudience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business replymail分类广告站Web classifiedad Website编辑名录compiled lists立体仓意直邮数字互动媒介creative dimensionaldirect mailingdigital interactivemedia直邮广告direct-mail advertising内部刊物house organs互动电视interactive TV互联网Internet互联网服务供应商Internet serviceprovider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters电影贴片广告cinema advertising陈列媒介exhibitive media全面登场full showing车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户夕卜广告standardized outdooradvertising成品招贴stock posters优惠赠券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一一媒介策划用语广告象E[]advertising impression广告反应曲线advertising responsecurve注意度attention value受众audience受众目标audience objectives品牌开发指数brand developmentindex品种开发指数category developmentindex发行量circulation成本效益cost efficiency单位成本cost perpoint千人成本cost perthousand创意组合creative mix分布目标distribution objectives有效频次effective frequency有效至达率|J effectivereach媒介部Media Department媒体策划media planning媒介media全国性广告非商业广告提案national advertisingnoncommercial advertisingpitch业月艮务型广告（）公益广告professional advertisingpublic serviceadvertising PSApuffery吹捧式的广告定性的qualitative定量的quantitative调查部Research Department零售商广告retail advertising同属同-集团的广告公司Sister agency制作公司supplier流程协调部Traffic Department头脑风暴法Brainstorming广告攻势Campaign影视广告片Commercial赠券、折价券coupon品牌标识logo杂志magazine媒体预算media budge媒体组合media mix媒体（指某个媒体）medium大都会的metropolitan户外媒体outdoor推广用品promotion（）公共关系public relationsPR.广播媒体radio背景分析Situation Analysis广告口号Slogan电视节目Television program主页，网站Website[websait]交通高峰时间Drive-time做大So big数据Numbers是的（对啦）Yeah先验估汁（演绎法）A priori暴露值exposure value频次frequency市场markets组合mechanics媒介media媒介策戈media planning媒介载体media vehicles客户代表，或客户执行AE-----Account Executive------业务小组Account Group------诉求点Appeal Point------动脑会议Brain Storming------品牌形象Brand Image------广告影片，不是电视广告脚本，CF-----Commercial Film-------Commerc是电视广告脚本ial Script比稿Competitive Presentation-------文案（撰文人员）Copywriter------企业识别CI------Corporate Identity-----创意工作室Creative Boutique------直效广告Direct ResponseAdvertising------指导Director------指导有以下各专业职位（业务指导）（创意指导）（美术指导）Account DirectorCreative DirectorArts DirectorCopy（文案指导）（媒体指导）（企划指导）完Director MediaDirector PlanningDirector Finisher稿员构图Layout------提案Presentation-------公益广告Public ServiceAdvertising------总监Supervisor------（业务总监）Account Supervisor（仓意总监）Creative Supervisor（媒体总监）Media Supervisor（企戈总监）Planning Supervisorij（调查总监）Research Supervisor目标市场Target Market-----（一般简称）制管人员TraKic ControlSpecialist Traffic------广告讯息、advertisingmessage艺术art艺术方向artdirection艺术家artist美术总监artdirector大创意bigidea头脑风暴法brainstorming传播媒介communicationsmedia概念化conceptualization方案人员copywriter创意纲要creativebrief创意总监creativedirector创意过程creativeprocess创意金字塔creativepyramid创意creative创造creativity感生诉求t emotionalappeals控险家explorer事实型思维fact-basedthinking信息性informational讯息战略messagestrategy产品概念productconcept理性诉求rationalappeals目标受众targetaudience文字的verbal样片animatic利益式标题benefitheadlines正文bodycopy粗体boldface照相制版camera-readyart表演纲要castingbrief命令式标题commandheadlines末稿comprehensivelayout/comp演示demonstration设计design技巧式正文devicecopy对白/独白式正文dialog/monologcopy旁白donut标题headline吸引技巧hook图标icon插图画家illustrators企业形象式正文institutionalcopy整合广告integratedcommercial内容段落interiorparagraphs斜体italic歌谣式jingles肩题kicker布局图layout预备段落lead-inparagraph生活方式式技法lifestyletechniques标志logotypes助记手段mnemonicdevice音乐式广告音乐标志musicalcommercials musicallogo叙述式正文narrativecopy新闻/信息式标题出镜头news/informationheadlines oncamera拼版pasteup摄影师photographers图片说明式正文方框图片式布局招贴式格式picture-captioncopy picture-windowlayout主持人式广告启发式标题疑poster-styleformat presentercommercialprovocativeheadlines问式标题广播人物脚本印签questionheadlines radiopersonalityscript seal签名生活片段口号故事板故事板草图signaturecuts sliceoflifeslogans storyboard直截了当式直接推销式正文副标storyboardroughs straightannouncementstraight-sellcopy题subhead标题句证言正文taglines testimonialtext主题句小样收尾图形部分旁白模拟校样themelines thumbnailtrialclose visualsvoiceover动画analogproof animation合成片光圈音控台底片出血版answerprint apertureaudioconsole baseartbleeds蓝线blueline照相排版术字计算式电影摄影师camera-readyart charactr-countmethod cinematographer截止期closingdate色基colorkey分色colorseparation连续调continuoustones控制室controlroom组排copycast封面纸coverpaper青、黄、红、黑印刷CYMKprinting数字媒介digitalmedia数字校样digitalproof数码视频效应装置DVEunits导演director特排字体displaytype复制带dubs拷贝dupes电子制作electronicproduction晒版台纸flats一套铅字font四色印刷four-colorprocess网凸版R halfoneplate网屏halftonescreen互动电视interact!veTV任务夹jobjacket出格kerning电脑亭kiosk加空铅leading硬性软片linefilm线画版lineplate实景真人liveaction外景地location制片场lot指令mandatories公共场所massaudiencevenue母带mastertape合成样片mixedinterlock助记手段mnemonicdevice多媒体演示正色投影胶片multimediapresentation orthographicfilm透明塑料膜overlay个人场所personalaudiencevenue平台使用费platformlicensing后期制作阶段开印前阶段postproductionphase prepressphase预备阶段preproductionphase印刷制作经理printproductionmanager印刷制作过程printproductionprocess非公开场所privateaudiencevenue制片人producer制作阶段productionphase复映复播追加酬金residualfee反差套印reverseknockout无衬线字体sansserif最低合同工资scale衬线字体serif一场session特技specialeffects插播广告spots剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本名氏textpaper正文字体texttype合套trap字系typefamilies排印工艺typography网页Webpage单词计算式word-countmethod工作样片workprint书写纸writingpaper社论式广告advertorial彳昌导广告advocacyadvertising伏击式营销ambushmarketing视听材料audiovisualmaterials公告牌bulletingboards社会参与communityinvolvement企［上广告corporateadvertising企业识另广告广告象U corporateidentityadvertisingadvertising impression广告反应曲线注意度advertising responsecurve attentionvalue受众audience受众目标audience objectives间歇式排期blinking品牌开发指数brand developmentindex集中式bursting品种开发指数发行量category developmentindex circulation创意组合creative mix分布目标有效频次有效至」达率distribution objectiveseffective frequencyI effectivereach暴露值起伏式频次总印象exposure valueflighting schedulefrequency gross impressions组合媒介mechanics media媒介策戈媒介载体讯息力度组合媒介法media planningmedia vehiclesmessage weight资金mixed-media approachmoney看见机会脉冲式视听率到达率opportunity tosee pulsingschedule ratingreach每册读者数近期策戈路障式外溢媒介readers percopy recencyplanning roadblocking增效效应电视户态度品牌兴趣spillover mediasynergy televisionhouseholds attitudebrand品牌忠诚企业市场影响中心有interest brandloyalty businessmarkets centersof influence意劝服路径认知消费行为消费者central routeto persuationcognition consumerbehavior决策过程consumer decision实测值（归纳法）A posteriori编号Code品牌屏蔽测试debranding深度访谈depth Interview案头调研desk research两分问题dichotomous question两难问题double-barreled question双盲测试（指实验组和对照组）double-blind疲劳偏差fatigue bias现场调查fieldwork焦点小组focus group访谈interview市场调查market research以购物为掩护的调查mystery shopping观察observation重复凋查样本群panel参与者participant总人口，总体population抽样误差sample歪曲skew调查survey统计制表tabulation归结为明确易懂大致上boil downto hard-and-fast prettymuch分析analysis社区关系community relation竞争者、对于competitor软性广告content integration广告成本效益cost effective创意creative政府关系government relations贴身式营销grass rootsmarketing行业industry整合营销传播integrated marketingcommunication起沂，诉讼litigation市场组合markets媒介代理media service企业合并merger在线广告online advertising（）焦点广告定位point-of-purchase popposition平面广告媒体print公众群体publics策略性公益事业strategic philanthropy策略、策划strategy目标受众target audience网站设计web design数字化digital联袂营销co-marketing会议conference咨询consulting企业识别corporate identity文化民族特性culture-specific人口统汁特征营销demographic marketing直邮广告direct mailDM直销direct marketing活动策戈event planningij展台exhibition stand整合品牌传播integrated branding企业内部沟通internal corporatecommunications股东关系investor relations非传统的nontraditional包装packaging产品涉入product placement活动promotion心理统汁的psychographic零售retail零售市场区域retail space促销活动sales promotion赞助sponsorship业务渠道trade channels行业刊物vertical publications传染式营销viral marketing展现最佳面貌best faceforward统一传播口径speak withOne voice优势the edge自上而下top tobottom广告路牌Billboard报刊广告插页Blow incard报纸的早发版Bulldog edition车厢广告Car card[ka:ka:d]异议式、对抗式广告Counter advertising陈列式广告Display advertisement霓虹灯广告非装订广告插页企业专刊Electric spectacularFree-standing insertHouse organ（杂志）广告插页Insert（超市内）堆头式陈列邮购广告电（视）台网Island displaymail-order advertisingnetwork家夕卜媒体手绘广告牌广告牌out-of-home advertisingpainted bulletinpanel pass-along传阅读者用印刷画面拼贴的广告牌货架插件广告物reader poster panel shelf screamers辅助媒体（非大众传媒）广告载体清点，算出supplementary mediavehicle countout make过一整天把给出it through the day pass...off to传阅读者用印刷四画面拼贴的广告牌货架pass-along readerposterpanelshelfscreamers插件广告物辅助媒体广告载体清点，算出supplementary mediavehicle countto makeit过一整天把给出throughthedaypass...off to广告策戈广告人诉求消费者彳亍为ad planningU admenappeal consumerbehavior copy文案大纲创意策略广告效果评估体系时段platform creativestratgy DAGMARDay part衰退常数效果层级理论电视直销节日Decay constanthierarchy-of-effect theoryinfomercial市场状况市场细分劝月艮过程market profilemarket segmentationpersuasion process品类诉求广告产品消费量细分primary demandadvertising product-related segmentation季节性seasonality选样性诉求（品牌）广告软销，感受型广告selective demandadvising softsell战略策划strategic planning悬念式（调味）广告攻势teaser campaign经验法则rule-of thumb品牌经理brand manager企业广告corporate advising多品类品牌family brand非名牌（产品）generic brand绿色策略式广告green advertising形象广告image advertising产品系列line名牌name-brand全国性品牌national brand同等parity零售商自有品牌private brand产品差异product different品牌管理product management产品定位product positioning参照组reference group（广告）行动口号tagline顶级的top-the-line吉祥物trade character好处,用途utility确实能用它做些文章really dosomething with受众数（特定周期内）zccumulation重复受众audience duplication品牌成长指数brand developmentindex（）销量成长指数category developmentindex CDI覆盖率，覆盖范围coverage累计（总）覆盖率cumulative coverage告显露次数exposure广告频次frequency受众总量gross audience总印象grossimpression总收视点gross ratingpoints忠诚度loyalty index杂志（简写）mags媒体集合理论媒介优势理论media concentrationtheory mediadominance theorymedia plan媒体计划受众参与节目到net unduplicatedaudience participationprogram deliveryrate达率至达受众流失全部的reach ijturnover overall复核---的数据rerunning numbers标准受众，原型空余时段广告连播节目提archetype availabilityback-to-back chainbreak示标板发行量持续型排期持续型广告新circulation continuitycontinuous advertisingfresh颖的非黄金时段fringe time节目（频道）凝聚力既有观众既有观holding powerholdover audienceinherited audience众节日提示语广告时段同一客户广告连播黄金时报open endpiggyback primetime栏栅式（或间隔式）排期pulsing拦路广告（）非指定时段交错排期roadblock run-of-schedule ROSstaggered schedulewave波浪式排期广告磨损scheduling wearout代替In lieuOf被淹没的广告位buried position栏/英寸（报纸广告单位）双页/,告（跨页）一个广告牌column inchdouble truckfacing（户外媒体单位）专用广告位置平面媒体广告次数franchised positioninsertion insertion广告版位定购独立广告版位生活形态细分order islandposition lifestylesegmentation local地方性广告advertising补偿广告make good媒体购买media buy媒体购买代理media buyingservice小范围播放窄播narrow casting首选广告版位preferred position读者人数readership媒体销售代表representative随意安置的广告版位run-of-press分版刊登split run杂志跨页spread[spred]广告市价card rate套装广告价combination定向发行量controlled circulation每收视点成本cost perpointCPP每千人成本cost perthousandCPM媒体折扣价earn rate统一价格flat rate电波广告刊例grid card承诺发行量guaranteed circulation横向出版物horizontal publication客户助理AA AccountAssistant行动方案Action Plan客户总监AD AccountDirector附加价值Add Value广告Ads Advertisement付费软文Advertorial客户代表、客户主任AE AccountExecutive代理商Agency客户经理AM AccountManager分析工具Analysis Tools公告Announcement年报Annual Report亚太区AP Asia-Pacific任务清单AR List线上活动ATL Abovethe Line附件Attachment公众认知度Audience Awareness汽车行业Auto Industry认知Awareness背景分析Background Analysis背景材料Background material测试基准Benchmark企业行为识别系统Bl BehaviorIdentity竞标Bidding个人简历Bio公司简介附在新闻稿后面的关于该公司的简短介绍Boilerplate品牌传播战略Brand CommunicationsStrategy品牌忠诚度Brand Loyalty品牌管理委员会Brand ManagementCommission品牌管理顾问公司Brand ManagementConsulting Firm品牌管理Brand Management品牌策划/设计Brand Planning/Designing品牌定位调查Brand PositioningSurvey品牌定位Brand Positioning品牌推广Brand Promotion品牌战略Branding Strategy资料包Briefing Kit情况介绍Briefing线下活动BTL Belowthe Line业务部门BU BusinessUnit公告栏Bulletin附赠品Bundle商务电邮Business E-Mail商业计划Business Model经营哲学Business Philosophy经营战略Business Strategy公关或营销活动Campaign职业发展Career Development职业计划Career Planning案例研究Case study类别Category庆典活动Celebration声誉管理CEO ReputationManagement CEO接待CEOs ArrangementCEO渠道Channel幻灯片中的页面Chart中国最佳公共关系案例大赛China GoldenAwards ForExcellence inPublicRelations中国国际公共关系大会China InternationalPublicRelationsCongress企业形象Cl CorporateIdentity中国国际公共关系协会CIPRA ChinaInternationalPublicRelationsAssociation企业形象识别系统CIS CorporateIdentity Sysetm客户数据管理Client DatabaseManagement客户导向战略Client OrientedStrategy客户关系开发系统Client RelationsDevelopment System客户管理评价系统Client RelationsEvaluation System客户关系维护系统Client RelationsMaintenance System客户关系管理系统Client RelationsManagement System。