BEC中级口试题目及答案归纳

1.Th.firs.impressio.i.vital.W.shoul.b.neatLdresse.t.leav..goo.impressio.o.th.audience.

2.If youhave a good senseof humor,it helpsto enhanceatmosphere atthepresentation and the audiencewill becomemore friendlyand engagingTeamworkmutual trust,full co-operation•I.Wha.i.importan.whe.managin..project•Encouraging teamwork•Keeping toschedule•Selection of the teammembersFirstly.encouragin.teamwor.i.ver.importan.whe.managin..project.Teamwor.reflect.th.combine.experiences.knowledgeJntelligenc.an.view.o..grou.o.people,s.i.wil.definitel.improv.th.qualit.an.efficienc.o.th.work.Secondly.keepin.t.schedul.i.als.important.Tim.i.alway.o.essenc.fo..project.Yo.shouI.ensur.tha.yo.woul.b.runnin.befor.th.scheduLrathe.tha.afte.it.Otherwis.i.wil.lea.t.lat.completion.O.to.o.that.selectio.o.th.participant.shoul.b.als.take.int.consideration.Peopl.wit..wid.rang.o.experience.ca.enhanc.th.chanc.o.th.successfull.sortin.ou.problems.•

1.Advertisement包装

2.Packaging

3.Setting pricesWhat isimportant whendealingwith competition•Pricing polices•Advertising strategies•QualityWhat isimportant whenaiming to reach new markets•Market research/Target marketthefirst stepbefore thecompany getsinto themarket.•Pricing•AdvertisingFirstly,market researchisimportant whenaimingtoreachnewmarkets.B.carryin.ou.marke.research..compan.ca.ge.sue.informatio.a.whethe.ther e..marke.fo..ne.product.an.wha.ar.customers.need.an.taste.fo.ne.product.Thus.th.ne.produc.wil.sel.wel.whe.i.i.launche.int.th.market.O.to.o.that.pricin.shoul.b.als.take.int.account.l.orde.t.captur.Jarg.marke.share.yo.mus.se..pric.lowe.tha.you.competitors.I.yo.fixe.th.pric.highe.tha.you.rival.withou.highe.quality.yo.migh.soo.fin.yourseLi.a.unfavorabl.situation.Th.fundamenta.tas.fo..compan.i.t.mak.it.product.an.itsel.kno.t.th.public.Ther.ar.severa.way.t.achiev.this.advertisin.i.th.mos.importan.one.What isimportant whenadvertising anew product•Cost•Media•Target consumersFirst.cos.i.ver.importan.whe.advertisin..ne.product.Withou.money.ther.ca.b.n.mentionin.o.trainin.a.all.Th.cost.o.advertisemen.shoul.b.calculate.carefull.an.reasonably..Th.moun.o.advertisin.budge.determine.th.seal.an.perio.o.advertisement.Secondly.medi.i.als.important..company.throug.prope.advertisements.ca.manag.t.introduc.th.advantage.o.thei.product.comparin.t.thei.rivals.an.convinc.th.consumer.tha.thei.product.woul.b.th.righ.choice.Thirdly.targe.consumer.shoul.b.take.int.consideration.Fo.instance.bil.boar.wil.likel.b.a.importan.elemen.fo.th.targe.marke.tha.ha.Jimite.numbe.o.potentia.What isimportant whensetting pricesfor newproducts•Cost•Demand•Competitioncompetitors,pricesTh.firs.thin.w.mus.tak.int.accoun.i.cost.whe.settin.price.fo.ne.products.Price.shoul.cove.th.costs.sue.a.insurance.ra.materials.ren.an.equipment.Otherwise.th.compan.wil.mak.Joss.Secondly.deman.i.als.important.Consume.deman.fo.th.produc.clearl.affect.th.pric.tha.ca.b.charged.Whe.deman.i.strong.w.ca.se.hig.prices.whe.deman.i.weak.w.ca.se.Io.prices.Besides.competitio.shoul.b.take.int.account.I.yo.fixe.th.pric.highe.tha.you.rival.withou.highe.qualit.o.service.yo.migh.soo.fin.yoursel.i.a.unfavorabl.situation.Th.compan.i.suppose.t.conside.th.price.se.b.it.competitors.Las.bu.no.least.i..compan.want.it.ne.product.t.b.competitive.i.mus.tak.competitio.int.consideration.I.mus.se.th.price.equa.t.o.lowe.tha.it.competition.What isimportant whenpackaging•image•production process•convenienceSecond,production processis alsoimportant,the productwill behandled formanytimes duringits productionprocess,so thepackaging materialwe useshouldbe strongenough toresist anydamage.we shouldalso considerthe transitprocessso thatthe packagewe designwill protectthe productagainst spoilage.Apar.fro.thi.tw.aspects.it.als.o.grea.importanc.t.offe.consumer.convenience.Packagin.shoul.b.designed.sue.a.wa.t.mak.i.easie.fo.customer.t.ope.th.containe.an.us.th.product.•What doyou thinkis thebasic objectiveunderlying allpromotion•.thin.itIve.a.wel.a.wha.product.ar.available.wher.the.ca.b.purchased.an.fo.wha.prices.•What doyouthinkare thepromotional alternativesTheyareadvertising,sales promotion,personal selling,and publicityDelegation招待客户Entertaining Clients•Do youthink itsnecessaryfora company to establishagoodlong-termrelationship withits clientsYes..goo.long-ter.busines.relationshi.wit.client.mean.bette.understandin.an.greate.trus.betwee.yo.an.you.clients.Tha.wil.definitel.hel.retai.clients.Location andRelocation•What isimportant whenrelocation abusiness•What isimportant whenchoosing retailpremises torentLocal workforceavailableLocation ofsite transportationLengthof contractDemandfor productsor servicesLaborcostsCompetitionFirstly,,.convenien.an.eas.fo.ra.materia.suppl.an.transportin.ou.th.products.whethe.if.eas.t.g.convenie n.fo.staf.t.g.t.work.Furthermore.lengt.o.contrac.i.als.important.Longe.contrac.woul.cove.issue.i.mor.details.Th.contrac.shoul.cove.certai.matter.whic.ar.likel.t.happen.suc.as.assignment.servic.charges...Competitio.i.anothe.facto.t.consider.Yo.shouldn.locat.i-.plac.wher.ther.ar.alread..Io.o.firms.Competitio.wil.severel.affec..company.revenue.DiscussionTrade fair参加展销会需考虑哪些要点What isimportant whenexhibiting at trade fair•Quality ofdisplay•Staff selectedFirstly.whe.exhibitin.a.trad.fair.qualit.o.displa.i.ver.important.Th.qualit.o.th.displa.wiLaffec.th.publi.imag.o.th.company.Therefor.yo.shouLmak.sur.tha.wha.yo.displa.shoul.b.o.hig.qualit.an.sho.th.bes.o.you.products.Secondly.i.i.als.importan.t.selec.th.righ.staff.Ther.hav.t.b.peopl.wh.ar.informativ.an.hav.excellen.communicativ.skill.s.a.t.answe.an.kin.o.question.produce.b.potentia.customers.ALthi.i.impossibl.withou.carefu.planning.S.yo.hav.t.pla.i.advanc.t.mak.you.displa..complet.success.What isimportantwhenplanning thelayout ofa standattradefair展销会展位布置需考虑哪些要点？••Attractiveness•Security ofexhibits•Space arrangement■Firstly.attractivenes.i.ver.importan.whe.plannin.th.stan.layout.l.orde.t.ge.mor.peopl.t.visi.you.stand.i.shoul.b.designe.i..creativ.wa.t.mak.i.a.eye-catchin.a.possible.■Secondly.securit.o.exhibit.i.als.important.N.on.wan.t.se.an.visito.t.you.stan.b.hur.du.t.th.neglec.o.securit.o.exhibits.S.mak.sur.you.exhibit.ar.place.i.saf.wa.t.avoi.an.potentia.dangers..O.to.o.that.spac.arrangemen.shoul.b.als.take.int.consideration.For instance,there shouldbe areafor demonstratingyour productsas wellas fordiscussionwith visitors.户夕卜活动、商务活动•Entertaining Clientsorganise outdooractivities•Arrange ameetingtravelling andaccommodation arrangement,information,travelling givepresentation•How importantis itforacompanytohave regularmeetings•.employee.well-informe.wit.th.lates.development.o.th.compan.•Video conferencing•Trainingseminar/programme fornew staffstudents/appraisahmeasure/evaluate1——Training istothemutual interestof boththe individualandthecompanyThe growthof thecompany dependson thedevelopment ofits staff.

2.focus onissues/topics likeXXXX,whichareimportantwhenholding atrainingprogramme

3..a.wit.yo.here./Yo.bet./.couldn.agre.wit.yo.more.Thi.aim.t.—Besides that,------------Ifs avery goodidea.谈论如何做，以及这种做法的意义So thatleads tothe nextitem——；Have wecovered everythingOh,one morepoint-------Lefs lookforward tothe training.Whatisimportantwhenorganizing anin-house trainingcourse•course contents•participants selected•planning carefullyFirstly.cours.content.ar.ver.importan.whe.organizin.a.in-hous.training.T.ensur.al.th.participant.ca.reall.benefi.fro.th.trainin.course.th.content.shoul.b.somethin.tha.th.member.ar.intereste.i.an.b.practica.t.thei.work.Secondly.participant.selecte.ar.als.important.Tha.include.trainer.an.trainees.T.ensur.effectivenes.o.th.training.yo.shoul.selec.experience.an.informativ.trainer.t.giv.th.course.A.fo.trainees.the.ough.t.b.peopl.wh.ca.spar.tim.fo.th.trainin.s.a.t.maintai.hig.leve.o.productivity.ALthi.i.impossibl.withou.carefu.planning.S.yo.nee.t.pla.i.advanc.t.ensur..complet.succes.o.th.training.突•Promotionmethod/how muchdiscount shouldbe offered/advertisement出明些特征E targetconsumers betweenXX andXX years oldWow.yo.se.no.th.ca.industr.i.changin.s.rapidl.tha.w.ca.hardLimaging.OnLthre.mont.passe..an.th.compan.bring.ou.anothe.ne.mode.o.th.car.especiall.whos.targe.consumer.age.fro.

1.t.

2.year.old.Well,this newproduct aimsto targetconsumers between18to25yearsold.The.ar.youn.an.ca.b.easil.attracte.b.nove.things..mean.w.shoul.outlin.th.uniqu.desig.o.th.ca.model.whic.leave.th.impressio.o.fashio.o.consumers.The.wouLprefe.t.thing.whic.ar.ver.eyecatching.However,.wonde.i.the.ca.affor.i.fo.peopl.unde.

2.year.ol.d.no.hav.tha.man.savings.lt.necessar.t.convinc.the.tha.thi.typ.o.car.i.goo.valu.fo.money.Then weare abletomakeprofits fromthem.So thatcomes tothe problemhow topresent thecar toour targetconsumerseffectively thoughan advertisingcampaign..thin.T.commerciaLca.mee.ou.needs.Fo.on.ca.i.ca.reac.Jarg.numbe.o.audienc.a.Jo.cos.pe.person.Fo.another.televisio.allow.creativ.us.o.action.color.an.soun.whic-tha.canno.possibl.i.an.othe.medium.In addition,giving leafletsis anotherwaytoshow themthe newmodel.With bothoftheways,Ithinkwe canour planreach theexpectation.Let getdownto preparefor it.•Internal/External magazine/staff magazinewho shouldbe involvedConsumersNewsletter\Articles文化差异问题、所需了解到的关于对方的信息了解受培训者的信息、与会者的信息、客户的信息、传递何种信息才合适，怎么传递Part iDoyouthinkprice isthe onlyfactor thatyou considerwhen youare。