2023年剑桥BEC高级真题第三辑TEST

第三辑高级BEC Test2READING1hourPART ONEQuestions1-8•Look at the statementsbelow andat thefive extractson the opposite pagefrom an article about howemployees aremotivated.•Which section of thearticle A,B,C,D orE doeseach statement1-8refer to•For eachstatement1-8,mark oneletter A,b,C,D ort on your Answerbheet.ou willneed to use someof theseletters morethan one.36=1here is an exampleat thebeginning,

0.Example:0One of the biggestdifficulties thatmanagersface ismotivating staff.1People mayperceive thesame type of workvery differently.It isimportant thatstaff gainrecognition forwhat theyhave done.The behaviourof staffmay beinfluenced bydisappointment withwhat theirorganisationprovides.Traditional ways of motivatingstaff cannotbe putinto practicethese days.A goodsalary aloneis nolonger enoughto motivatestaff.It isdesirable forstaff and their employersto havesimilar objectives.-Staff should be able to improvettreir abilitiesthrouglTttieir work.Not allcompanies seea needto find out whatmotivates theirstaff.245678AD agrowth in the number of choicesavailable to companies16According to the secondparagraph,businesses arenow encounteringAa widerrange ofobligations.B greaterpublic criticism.C problemsthey shouldhave foreseen.D anincrease ininternal disagreement.17In thethird paragraph,it issuggested thatmarketersA shoulddevise strictersocial andfinancial categories.B needto attractnew categoriesof customers.C shouldhave agreater inputinthe designof products.D needto expand their areasof activity.18What developmentis mentionedin thefourth paragraphEthica.consideration.ca.lea.t.effectiv.innovation.D Competitivenessis becomingharder tomaintain overtime.19What commentis madein thefifth paragraphAThe challengefacing marketingmay beimpossible in the longterm.B Marketingactivity shouldmove awayfrom traditionalgoals.C Conflictsconfronting marketingmay beless extremethan expected.D Marketingshould focuson promotinggoods whichlast longer.20According to the finalparagraph,businesses nowneed toArevise certain aspects of their activity.B conductresearch into the efficientuse ofman-made resources.C ensuretheir rangeof investmentsis ethical.D communicatenew setsof valuesto customers.PART FOURQuestions21-30•Read thearticle belowabout workand leisure.•Choose the correct wordto filleach gapfrom A,B,C orD on the opposite page.•For each question21-30,mark oneletter A,B,C orD on your Answer Sheet.•There is an exampleat thebeginning,

0.Leisure limeTher.ar.som.peopl.wh.reall.d.liv.fo.thei.wor.an.

2.hour..day.

0.Example:°W H°SThe RogTreacleTher.i.on.kin.o.clothe.shoppe.

②♦为他0••关■他□□□乳他口且口乳・口＞兴兴.兴♦♦烈*几■♦口♦筑♦R区♦，□•兴■虱♦然口♦R♦:*几口公口他口口口乳世.•If aline iscorrect,write CORRECTonyour AnswerSheet.•If thereisanextra wordin theline,write theextra wordinCAPITALLETTERSonyourAnswer Sheet.•The exercisebegins withtwo examples,0and

00.REGUS INSTANTOFFICES0Regus offersfor immediatelyavailable,fully-furnished,serviced officesin a41and technologyto provide a platformfor doingthe businesson flexibleterms42wherever.an.whenever.yo.d.require.Yo.ca.hir.a.offic.fo..day.a4344easily asyou wouldbook ahotel orrent acar,and,with ourmanagement4546~i・continuaH.drivin・u・t・ope,ne・centres・Ou・ai・i・t・provid・yo・a--------------------------------47world-class businessservice whichisadriving forcein changingthe way4849location.throughou.th.world.l.eac.centr.contain..rang.o.facilities,50including servicedoffices,meeting rooms,reception areas,altogether with51coffee/te.point.an.cybercafds.Everythin.i.ther.o.th.highes.standard.52In additionto beingfully furnishedand equippedup,each centreis staffedwith aprofessionalservice teamready to assist you.WRITING1hour10minutesPART ONEQuestion1•The chartbelow shows the distribution of positive and negative responses given in a market survey aboutservice provision at a leisure centre.•Using theinformation from the chart,write ashort reportabout the results of the marketsurvey,describingcustomer reactionsto theservices provided.•Write120-140words.PART TWOWrit.a.answe.t.on.o.th.question.2-.i.thi.part.Writ.you.answe.i.200-

25.words.Question2•Your companyrecently sponsoreda nationalevent for the firsttime andyour managerhasasked youto writea reporton this.•Write yourrepo rtfor yourmanager;including thefollowing information:•a briefdescription of the event•which aspectsof the event wereparticularly successfuland why•the benefitsto the company ofsponsoring the event•what needsto bedone beforeconsidering furthersponsorship.Question3•口♦他口口公■筑与口乳帅♦

②此几口♦:与■口♦烈牝仲口口与■内公■囚虱口公口♦乳■缪公义乳几口乳♦♦口♦他♦♦口乳会除修为修公口^♦♦•♦rri为■♦04n口口口口4・几0♦答为他内□♦令■♦o公悠口公合□□父♦•Write aletter to the ManagingDirector of the newowners:•outlining whatthe situationin yourdepartment wasbefore thetakeover•explaining what problems have arisen andwhy•suggesting howthese problemscould beresolved•warning whatmight happenif theseproblems arenot resolved.Question4•Your companysexport saleshave beenfalling andthe SalesManager hasasked youto consider ways ofimprovingthem.•Write yourproposal for the SalesManager:•giving reasonsfor thedecline inthe companysexport sales•suggesting waysof improvingexport sales•outlining theadditional resourcesthat would be required.LISTENING Approximately40minutes including10minutes transfertimePART ONEQuestions1-12•You willhear the opening of the FactoriesoftheYear awardsceremony.•As youlisten,for questions1-12,complete the notes,using upto threewords ora number.•After you have listened once,replay therecording.Notes onselection procedurePanelof judges:.Ilea.o.panel,Jacquelin.Allen,teache.1a.Barringto.Busines.SchoolSelection process:first stage5uestionnair.tha.wa.

70.customer.responde.

65.positiv.an.

60.negativ.responses.l.contras.t.th.ticke.cost.th.attitud.o.staf.wa.evaluate.ver.positively.Onl..fourt.o.th.l,

25.aske.customer.complaine.abou.th.attitud.o.staff.

95.peopl.though.positive!.abou.th.staf.a.th.leisur.centre.Summarizin.th.result.o.thi.surve.yo.ca.sa.tha.ther.i.nee.fo.improvemen.i.th.field.o.ticke.costs.book in.servic.an.parking.Wha.mos.employee.expec.i.th.chanc.t.wor.iiexibly.o.i nterestin.an.stimulatin.task.tha.giv.the.th.opportunit,t.develo.thei.skill.an.talents.Manager.o.th.groun.ma.no.alway.b.abl.t.iniluenc.pa.an.workin.practice..but.i.the.ar.t.extrac.to.performanc.fro.thei.teams.the.nee.t.k no.ho.t.pres.th.righ.button,an.creat..cultur.tha.wil.inspir.thei.workforce..cultur.i.which achievementis acknowledgedand peoplefeel valued.DOrganisation.shoul.focu.o.askin.peopl.wha.th e.want..relativel.simpl.tas.tha.i.to.ofte.considere.unnecessary.However.question.abou.moti vatio.hav.t.b.aske.skilfully.o.yo.won.ge.t.th.botto・o・・g・tha.nxtr・mile.Tw.peopl.ma.bot.sa.the.wan.a.interestin.—air--------stimulatin.---------job；--------tnr--------hav；----------widel.divergen.idea.o.wha.woul.constitut.sue.,.job.butboth maybe verysatisfied withtheir ownjob.ETher.ar.hug.gap.betwee.wha.employee.expec.fro.employer,an.wha.wante.wa.no.employabilit.bu.io.security.A..result.employee.ha.th.feelin.tha.thei.employe.wasn.delivering.whic.ha..detrimenta.efrec.o.th.employees.workplac.performanc.an.attitudes.Th.proble.lie.partl.Band4R凝盘s郡缙£范帐推相能g捐!号J#呢点总较陡g04幅限瑞°的肘品g击禹叫Pe用B和8叩Sample BThisreport setsout thedistributionofpositiveandnegativeresponsesgiveninamarketsurveyaboutserviceprovisionataleisure centre.How didcustomers thinkabout ParkingFromthe1250customers,700customers found that parkingwas very good and550found thatparking couldbetter.The customersfoundthatthe ticketcosts couldlower becausethey paya lotof moneyfor onesinglehour.n.servic.i..littl.bi.mor.positiv.the.negative.Customer.thin.tha.th.bookin.servic.i.quie.wel.ino.mor.suggested.The attitadeofthe staff iswelt donebecacrse thectrstomer tellswh atkind-of-fdea~~she hasand thestaffthinks aboutthe ideaand worktheideaout.The resultsofthesurvey areverygoodfortheleisurecentre.Band2Thi.i.a.inadequat.attemp.a.th.task.Ther.i.som.irrelevanc.an.quit..fe.basi.errors.som.o.whic.imped.communication.Th.write.use..limite.rang.o.structur.an.vocabulary.an.th.languag.i.generall.to.elementa r.fo.thi.level.Question2Sample CReportonthefirst Dell・s ponsoredBol dOrCupIntroductionThe aim of this report is to summarizeour firstBol dOrCup andto demonstrateits benefitsfor our company.FindingsTher.ar.fou.ke.finding.whic.wil.b.developpe.i.thi.report.th.descriptio.o.th.event.th.aspect.whic.wer.s udcessful.th.benefit.w.too.an.th.furthe.need.i.thi.branch.Th.Bo.dOjCu.usuall.take.plac.i.Genev.i.jun.ever.year.Th.mos.beautifu.an.th.mos.recen.boat.ar.competin.thi^r.l.gai.marvellou.prices.Ther.ar.onl.sailin.boat.tha.atten.thi.Cu.an.thi.i.alway..goo.occasio.t.se.ih.las.innovations.\ccmpete.a.wel.a..sailin.team.Th.accoun.manager.wer.presen.a.welLthe.coul.lin.busines.an.leisure.rnecj.ne.contacts.whic.wa.ver.positiv.fo.both.E\erybod.wa.ver.satisfie.wit.thi.even.an.o.cours.wit.Dell.participation.I.brough.u.a.increasin.awarenes.o.th.marke.an.gav.u..positiv.imag.o..motivate.an.engage.manufacturer.W.wan.t.g.o.o.sponsorin.thi.even±u,\A.hav.t.conside.th.futur.cost.fo.nex.yea.eve.i.th.firs.even.wa..rea.success.ConclusionIts clearthat DelKsfirst sponsorshipoftheBol dOrCup waspositive:better awarenessof thebrand.interestin.meetings.Bu.th.cos.o.thi.typ.o.even.i.hig.an.therefor.need.t.b.measure.fo.th.futurcj.3and3冲除招第般维捐•用加斐Sample DThe aimof thisreport istogive anoverview oftheeventourcompanydecided tosponsor andpresent thebenefitsandthepitfalls.Introduction totheevent^Compute..wa.th.fift.editio.o.a.annua.even.hel.i.Lausann.Switzerland.It.goa.i.t.presen.an.promot.th.inovation.i.th.I.Field.Its successDesigne.t.infor.professionals.th.even.als.reache.th.interes.o.th.public.Durin.th..whol..week..th..guest..too..par..ver..activel.J..th..meetings..thereb.demonstratin..hug.an.share.interest.an.th.publi.wa.n othn.i.no.captivate.b.th.demonstration.an.shows.Unfortunately,theopeninghours wererelatively restrictiveand itwas thereforereally difficultforthevisitorsto seeeverything.The placeof ourcompanyAs awidely recognisedtraining servicesprovider,we wereoffered inreturn of our sponsorshipa placetopromote ourbooks andtraining programmes,complemented by advertising areas.We thereforehave beenabletoreach manypotential customersaswell as othercompanies interestedinconsolidating theirstaffs knowledge.In conclusionand forthe futurecompan.wa.reall.wel.expose.an.reache.man.ne.potentia.clients.Ther.i.n.doub.tha.ou.futur.sale.wfenefi.fro.th.numerou.contact.ou.staf.made.an.th.retur.o.investmen.i.therefor.undoubtel.reall goi.wort.ou.sponsorship.service beforedoing thistypeof action again.Band5“湖京翻翘・・Question3Sample ERe:Human ResourcesDepartment-restructuringoil.6ubaDear MrBlackwellFurjhe.t.ou.phon.conversatio.o.yesterdav..a.writin.t.detai.an.explai.issue.relate.t.th.recen.restructurin.o.th.H.department.T.begi.witn..woul.lik.t.outlin.wha.th.situatio.i.th.departmen.wa.befor.th.takeo ve.en.wha.ha.change.sine.then.Previousl.Ie.b..loca.H.manager,ou.tea.wa.handlin.day-to-da.issue,an.wa.reall.ope.t.liste.an.suppor.employees.Sine.th.takeover.w.ar.no.manage.b...As aresult,itisdifficult totouch basewith himonadaily basisand becausehes overloadedwith hisownteam inLondon,it appearsthat hemight notbe ableto involvehimself withthe currentissues arisingwithinour team.I fullyunderstand thatthe restructuringhas resultedin increasingthe workloadin HRbut aswe aregoingthrough severechanges,thestaffmembers needtobesupported andguided bya seniormanager whocouldprovide themwith alegal advice.Therefore,I suggestorganising weeklyteam meetingswiththenew HRmanager aswellasarrangingone-on-ones witheach HRmember sothey canunderstand whatis reallyexpected fromthem andin whichdirectionthis companyis goingtowards.I thinkthattheabove shouldbe seenasahigh prioritybecause peopletend tofeel lostand insecurednowadaysand,therefore,don/t showa positiveattitude..loo.forwa~~r.t.hearin.s.regards,Eric MarziBand4晶解即翩舐雌性碑融M3锹晶8S・o』anguag・♦Sample FFrom.Anastasi.Antonova.Sale.DepartmeritTo.MSmithJhManagin.Director.Date.2Marc.Subject:Problems ofSales DepartmentDearMr SmithIam writingtomakeyou awareof severalproblems whichhavearisenin ourdepartment afterit wasrestructured.making.W.coul.tur.directl.t.th.directo.an.infor.hi.abou.ou.wishe.an.suggestions.Nc.w.hav.som.problems.Th.firs.proble.i.tha.ther.i.n.possibilities.communicat.wit.hig.leve.manage\an.th.director.Nobod.i.ou.departmen.clearl.know.wher.ou.compan.i.going.W.ar.no.aol.t.d.ou.bes.i.^A/.d.no.kno.wha.goal.w.wan.t.achive.Th.secon.proble.i.tha.th.star.doe.no.informe.ho.i.i.estimated.Th.manager.monrto.worker.an.constantl.mak.note.bu.peopl.d.no.realiz.wha.the.d.wrong.Man.workerwcr.fire.withou.an.reason.Th es.problem.ca.b.resolve.i.ther.ar.mor.communicatio.opportunitie.betwee.worker.an.managers.Fo.eample.yo.ca.organis.meeting.wher.everybod.i.abl.t.expres.hi.view.an.mak.suggestions.・」ea.t.decreas.i.sale.i.ou.department.Yours sincerelyAntonovaAnastasiaSales ManagerEand3Question4Theaimof thisproposal isto outlineproblems concerningexport salesofourcompany andconsiderwaysofTh.fac.i.tha.expor.sale.o.th.compan.hav.bee.fallin.an.ther.ar.tw.mai.reason.fo.this.Th.firs.on.i.connctfe.wit.appearin.mor.an.mor.competitors.l.i.no.onl.u.wh.expor.th.produc.beside.thi.produc.i.als.prDce.b.companie.operatin.onl.i.th.countr.wher.w.expor.ou.products.Th.secon.proble.i.connecte.wit.fac.tha.tn.chose.marke.strateg.ca.no.b.applied.th.countr.wher.w.export.rtainly.carrin.ou.th.marke.researc.an.openin ou.ow.outlet,ca.b.・“.rr.expensive.s.w.nee.muc.moneyfbu.anyway.marKe.researche.ar.arway.acquitted.veimproving them.du thBand3This answeris quitegood in terms oflanguage butlacks coherence,leaving thereader perplexed.Sample HObjective:Export salesdecline analysisIntroduction:the aimofthisreportisto brinxto managentattention thecauses ofthe drammaticsalesdecline overthe last3quarters.・・foun.i.tw.differen.problems.th.first.th.devaluatio.O.U.dollcr.th.secon.a.inefficien.sale.forc.and.i.particula.a.incompeten.expoomanage・incapabl・・Whil・th.firs・issu・ca.b,〉ddresse.wit..mor.a ccurat,a nalysi・o.th.price,o.ou.prod uct.th.secon.wi I.req uiu.swif.managemen.decisio.i.orde.t.restructur.th.organization.Recommandatio.an.Conclusion.l.ordetaddres.th.firs.issu.i.i.mandator.tha.managen.delegate,mo匚powe.t,th.CF・i・orde.t.adjus.ou.price.t.th・ne・・・regula.basis.O.th.O[ganisatio.sidsQ.th.contrnry.managen.wil.b.requiretappoirL.ne.expor.manage.wit.mor.initiativ.an.motivatetrebuil.th.entir.staff.O.cours.al.thi.wil.requir.a.additiona.investmen.o.resource.an.som.quarter.o.negativ.sales.I.particula.recruitin..ne.expor.manage.wil.requir.a.accurat.selectio.proces.an.a.integratio.pla.o..coupLo.month.befor.tangibl.result.ca.b.seen.Howeve.l.confiden.tha.th.chang.wil.b.extremel.beneficia.i.energizin..ver.demotivate.sale.force.Band4Al.th.conten.point.ar.include.an.i.i.wel.organised.I.show.natura.us.o.languag.wit.onl.occasiona.obscurit.o.meaning.Th.registe.an.forma.use.are.o.th.whole.appropriate.Test2ListeningPart11MANUFACTURING SCIENCES214PAGES3HANDOVER/HAND OVER/HAND OVERTIMES4DELIVERY5HIGH STAFFMORALE6CHANGE7SHORTLIST8PEOPLE-MANAGEMENT PRACTICES9MISSION10SUPPLY-CHAIN11SIGNSPart213D14B15G16H17E18B19E20H21A22C12ELECTRONIC TAGGINGPart323C24A25B26B27A28C29A30CTapescriptListening Test2Thi.i.th.Busines.Englis.Certificat.Highe.

3.Listenin.Tes.

2.Par.One.Question..t.l

2.You willhear theopening ofthe FactoriesoftheYear awardsceremony.A.yo.listen.fo.question..t,

12.complet.th.notes.usin.u.t.thre.\A/ord.o..nurnber.Afte.yo.hav.listene.once.rep la.th.recording.You nowhave forty-/ive secondsto readthrough thenotes.[pause]Now listen,and completethenotes.[pause]Man.Goo.morning.ladie.an.gentlemen.an.welcom.t.th.Factorie.o.th.Yea.award.M.nam.i.jonatha.H argreaves.an.l.Chie.Executiv.o.th.lnstitut.o.Productio.Research.whic.organise.thes.awards.i.associatio.wit.Barringto.Busines.School.l.delighte.t.introduc.t.yo.th.school.professo.o.manufact urin.scienceJacquelin.Allen.wh.agai.chaire.th.pane.o.judges Jacqueline.,.searc.fo.th.Factorie.o.th.Yea.ha.produce..bumpe.cro.o.outstandin.winners.whic.i.ver.welcom.proo.tha.th.ol.econom.isn.dead.b u.i.emergin.revitalise.fro.it.recen.problems.A.ever.w.initiate.ou.searc.fo.th.bes.b.sendin.eac.participatin.factor..questionnaire.Thi.consiste.o.fourtee.page.an.probabl.mor.question.tha.th.recipient.woul.hav.liked.Fro.thei.answers.eac.factor.wa.assesse.o..baske.o.performanc.criteria.Som.o.thes.wer.immediateLmeasurable.lik.handove.times.whic.o.cours.ca.hav..bi.impac.o.productivit.an.whic.ar.showin..health.tendenc.toward.bein.shortened.Anothe.wa.deliver.reliability..hig.scor.i.whic.i.essentia.fo.an.customer-le.organisation.Othe.criteri.whic.w.considere.wer.les.tangible.bu.n.les.importan.fo.that.W.too.staf.moral.ver.serio,.poo.i.ca.hav.measurabl.result.suc.a.hig.staf.turnove.an..hig.acciden.rate.An.i..busines.can.easil.handl.change.i.ma.wel.creat.mor.problem.tha.i.solves.an.it.futur.i.unlikel.t.b.secur e.Th.nex.ste.wa.fo.th.pane.o.judge.t.asses.th.result.an.devis..shortlist.W.thenvisite.thes.factories..mus.say..foun.i.fascinatin.t.se.s.man.factorie.i.action.A..resul.o.thes.visits.w.cam.u.wit.th.thre.winner.i.eac.category.Th.factorie.tha.emerge.fro.thi.proces.share.som.familia.characteristics.Impressiv.people-managemen.practices.fo..start..determinatio.amon.th.factory.st.fo.another.An.actin.o.th.realisatio.tha.cleve.initiative.don.coun.i.the.don.furthe..factory.mission.N.successfu.factor.can.fo..moment.forge.it.customers.whethe.theyr.interna.t.th.compan.o.external.A..ever..ne..trend..emerged..a..outstandin..leve..o..competenc..i..supply-chai.management.a.wel.a.i.manufacturing.i.increasingl.important.Th.link.betwee..factory.it.supplier.an.it.customer.ca.mak.o.brea.a.operation.Thi.year,.winner.als.demonstrat.th.importanc.o.optimisin.th.movemen.o.good.an.peopl.aroun.th.factlookin.factorie.underperform.whil.successfu.one.us.s ign.t.hel.staf.an.visitor.fin.th.bes.rout.t.thei.destination.An.allowin.good.o.material.t.ge.los.i.som.dust.cor ne.o.th.warehous.i.unacceptable.th.proble.o.trackin.component.a.the.mov.throug.productio.ha.Ie.t..num be.o.developments.o.whic.electroni.taggin.i.on.o.th.mos.exciting.No.IJorie....[pause]Now listentotherecording again.[pause]anisation.muc.mor.conversatio.i.needed.PART TWOQuestions9-14•Read thisintroduction toanarticleabout anapproach tomanagement.•Choose thebest sentencefromtheoppositepageto filleach ofthe gaps.•For eachgap9-14,mark oneletter A-H onyourAnswerSheet.•Do notuse anyletter morethan once.密修乳口兴令代区］令O□•公♦修如几%兴・・兴■药质•Tha.i.th.en.o.Par.One.Yo.no.hax/.twent.second,t.chec.you.answers.[pause].Par.Two.Question.l.t.

22.You willhear fivedifferent peopletalking aboutvisiting tradefairs.Fo.eac.extrac.ther.ar.tw.tasks.Loo.a.Tas.One.Fo.eac.questio.13-

17.choos.th.person.intentio.i.visitin.th.trad.fair.fro.th.I is.A H.No.loo.a.Tas.Two.Fo.eac.questio.l8-

22.chocs,th.experience,th.fai.tha.perso.mentions.fro.th.I is.A-H.Afte.yo.hav.liste ne.once.repla.th.recor ding.Yo.no.hav.t hirt.sec ond.t.re a.th.tw.l ists.[pause]Now listen,and dothe twotasks.[pause]Speaker OneWoman.Well.ther.see.t.b.mor.an.mor.fairs.don.t here.An.al.apparentl.quit.unmissable.whic.i.fine.exe ep..d.act uall.hav.a.office.v.go.m.o w.agend.clea.abo u.wha..wan.fro..fair.Wit.t hi.one.fo.exampl e..wante.t.se.ho.ou.good.matc.u.a gains.ou.mai.rival s.b.looki n.a.their.a.if.wer.a.ordinar.custome....notin.th.specif ication.an.s.o....b asi.mark e.resear ch.really.An.i.wa.i nteresting.gav.m.som.idea.t.tak.bac.t.th.of fice.Som.o.th.bro chure.an.othe.lite ratur.tha..picke.u.a.thi.on.wer.quit.striking.v er.hig.qu ality.an.tha.alon.mad.i.w orthwhile.[pause]Speaker TwoMan.Fo.me.fair.ar..vita.par.o.b usines.li f....whe r.els.d.yo.ge.ma nufacturers.sup pliers.a gents.e veryon.al.millin.aroun.t ogether.It.cer tainL.gr ea.audi enc.fo.th.sor.o.ervice.T hos.ar.t hing.ou.supplier.nee.t.u nderstand.s.tha.w.ca.ge..ful.circ l.o.quali t.fro.co mponent.t.deliver.an.a fter一sales.An.o.cours e..als.ha.plent.o.tim.t.lo o.aroun d.d.som.networ king..re alise.th ace.w.haven.conside re.a.ma rket.tha.w.shoun.into.T h.curre nc.situa tio.mea n.ou.pri ce.coul.b.ver.at tractiv.outsid.ou.dome sti.mark et.an.ge.u.goo.s ales.So.al.ver.w orthwhiI»»•»[pause]Speaker ThreeWoman.Thes.fair.ar.gettin.s.bi....it,ha.bee.m.aim..di.tal.t..coupl.o.promisin.peopl.wh.cove.th.Pacifi.Rim.bu.ther.wer..Io.o.complications.differen.expectationrealis.it.goin.t.tak..whil.befor.w.ca.reac..concret.agreemen.an.buil..soli.marketin.strateg.there.[pause]Speaker Four.please.thi.time.becaus.lv.com.bac.wit.th.realisatio.tha.w.ca.sav.quit..bi.o.packagin..ou.ne.rang.o.product.ar.sellin.well.an.i.fac.we,r.gettin.bigge.order.tha.w.forecast.an.th.agent.ar.ver.optimisti....whic.al.mean.w.don.nee.t.packag.u.unit,individually,an.thatLb.quit..saving.ltJ.,,.no.happ.wit.ou.presen.source.[pause]Speaker FiveWoman.It…・,,,.softwar.availabl.no.wh ic.woul.enabl.u.t.analys.custome.preference.an.provid.4pinpoin.offers.fo.them.[pause]Now listentotherecording again.[pause]That isthe endof PartTwo.[pause]Par.Three.Question.

2.t.

30.You willhear aninterview withSteve Marriott,an internalbusiness consultantwithCarserve,a vehiclebreakdownservice.For eachquestion23-30,mark oneletter A,B,orCforthecorrect answerAfteryouhavelistenedonce,replay therecording.You haveforty-five secondsto readthrough themquestions.[pause]Now listen,and markA,B orC.[pause]Woman:These days,more andmore peopleare employedbyacompany,but workfrom home.They r.sometime.calle.remot.workersy.Carserv.i..vehicl.breakdow.compan.whos.phon.operator.ar.al.base.a.home.S tev.Marriott.a.interna.busines.consultan.wit.Carserve.i.i.th.studi.today.Steve.d.peopI.reall.enjo.workin.fro.homeMan.I.yo.measur.enjoymen.b.staf.retentio.an.improve.productivity.th.answe.i.definitel.yes.Bu.thi.doesn.happe.b.itself.LCarserve.w.lik.th.fac.tha.ou.staf.kee.i.touc.wit.eac.other.throug.persona.ph on.call.an.emails.W.als.us.emai.fo.compan.communications.instea.o.usin.offic.noticeboards.thoug.o.cours.w.can.guarante.tha.everyon.read.the.all.Bu.th.absenc.o..shar.divisio.betwee.wor.an.hom.sometime.create..definit.sens.o.insecurity.whic.w.can.alway.remove.Woman:Wasnt therea riskin introducingremote workingMan.Befor.i.wa.started.th.greates.fea.wa.that.wit.th.chang.i.th.suppor.provided.peopl.woul.b.les.,.d.tha.kin.o.checkin.up.Woman:When youjoined Carserveyou werenthappy withthe waysthings werebeing run,were youWhat wastheproblemMan.Th.managemen.focuse.o.wha.coul.b.pu.dow.o.paper.lik.a.organogra.showin.reportin.lines.Bu.the.tende.t.avoi.th.les.concret.issues.lik.ho.t.ensur.th.worker.kne.wha.the.wer.expecte.t.achieve.S.despit.detaile.plannin.an.plent.o.memos.i.realit.peopl.wer.workin.i..bi.o..vacuum.Woman:How didyou turnthat aroundMan.Communicatio.i.important.bu.regula.meeting.ar.n.substitut.fo..chang.o.attitude.Manager.hav.t.star.fro.th.assumptio.tha.th.remot.worker.ar.doin.thei.jo.properly.eve.thoug.the.aren.bein.supervised.S.that.wha..focuse.on..physicall.workin.i.th.sam.place.Ho.doe.tha.w orkMan.Surprisingly.perhaps,i.make.the.mor.effective.Becaus.the.kno.theyr.onl.comin.int.th.offic.fo..tea.meeting.the.pla.tha.meetin.muc.mor.carefull.tha.perhap.the.woul.d.otherwise.An.betwee.meeting.the.communicat.b.emai.o.phone.an.tha.tend.t.tak.th.pressur.of.reachin..decisio.befor.thinkin.i.righ.through.Woman.municatio.internally.lik.th.phone.an.computer.fo.emails.Hav.thes.replace.face-to-fac.contactMan.No.entirely.l.fact.manager.ofte.wor.fro.hom.too.an.staf.ar.sometime.afraid.wrongl.i.fact.tha..phon.cal.wil.distur.them.o.tha.a.emai.won.b.rea.o.time.So.w.mak.sur.staf.ca.regularl.tal.t.thei.manager.face-to-face.Woman:Doesnt remoteworking makeit difficultfor managersto carryout theirworkMan.I.certainl.change.it.nature.A.par.o.ou.performanc.managemen.process.manager.visi.staf.a.h om.twic..month.Whe.everyon.work.i.on.office.yo.ge.o.wit.some.an.hav.les.rappor.wit.others.an.usuall.tha.doesn.matter.Bu.whe.yo.trave.aroun.visitin.staf.i.thei.ow.homes.yo.hav.t.develo.relationship.wit.the.tha.ar.base.o.thei.needs.whic.ma.mea.helpin.the.wit.aspect.o.thei.non-workin.live.tha.ar.affectin.thei.work.Woman.So.hav.yo.organise.trainin.fo.managers.t.dea.wit.th isIntroducingT-enapecI managementDespit.thei.bes.efforts.mos.companie.continu.t.squande.wha.ma.b.thei.greates.asse.i.tod ay.knowledg.economy.0・・・・・H・・・・.Thi.seem..grea.shame.becaus.capitalisin.o.thos.intellectua.resource..usin.existin.knowledge.improv.performanc.o.combinin.strand.o.knowledg.t.ereat.somethin.altogethe.ne..ca.hel.companie.respon.t..surprisin.arra.o.challenges.fro.fendin.of.smaller.nimble.rival.t.integratin.businesse.tha.hav.bee.force.togethe.i..merger.

12.....r.particularl.crucia.i.larg.corporation.wher.operatin.unit.hav.bee.grante.considerabl.autonomy.Althoug.givin.busines.unit.greate.freedo.generall.increase.accountabilit.an.spur.innovation.i.ca.als.lea.t.competitio.betwee.units.whic.ma.hoard.rathe.tha.share.expertise.

1.,wa.tha.extend.th.marketer.rol.beyon.merel.communicatin.th.offe.t.prospectiv.buy ers.Marketing.rol.coul.wel.com.t.b.see.mor.broadl.i.term.o.connectin.wit.stakeholder.no.onl.i.term.o.value.bu.values.I....worl..wher..intangibl..asset..an..corporat..reputatio..ar..critica.component.o.corporat.success.i.i.inevitabl.tha.thes.newe.approache.t.marketin.ar.becomin.involve.wit.ethic.an.sustainabilit.issues.I.mean.tha.marketer.ca.enjo.ne.opportunities.ad.valu.t.brands.Ther.ar.tangibl.beneiit.t.b.gaine.i.produc.development.innovatio.an.competitiv.advantag.whe.broade.sustainabilit.an.ethica.consideration.ar.take.int.account.Bu.i.marketin.i.abou.sellin.mor.an.sustainabilit.i.abou.consumin.fewe.resource.an.producin.les.pollution.ho.o.eart.ar.marketer.suppose.t.pursu.bot.goal.a.th.sam.time.Perhap.it.eas.t.overestimat.th.dept.an.seal.o.th.oppositio.betwee.thes.goal..an.t.underestimat.th.degre.t.whic.marketer.ca.alig.tradi.tiona.corporat.objective.wit.thos.o.ethic.an.sustainability.Marketing.cor.rol.i.t.alig.wha.th.busines.produce!.wha.th.marke.want..th.rout.t.increase.sales.I.al.mean.tha.th.fir.mus.inves.money.peopl.an.resource.onl.i.th.thing.thalu.fo.cuttomurs.Lreqtrire.th.btrsirres.no.t.wart.an-------------------------------------------------.effort.mone.o.resource.doin.thing.tha.don.ad.valu.fo.users.Responsibl.marketing.i.othe.words.i.actuall.al.abou.helpin.busines.avoi.an.eliminat.waste.a.wel.a.continuing.manag.natura.o.ma nmad.resources.I.i.a.importa.rol.fo.marketer.an.on.tha.ha.no.bee.full.recognise,or appreciatedintermsof potentialto createinnovativesolutions.15What changedoes thefirst paragraphmentionA a decrease inthe sizeof certaineconomiesB agrowth inknowledge ofhow resourcesaffect economiesCadecreaseintheresources availabletocompanies。