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第一篇mUNESCO inscribesSpring Festivalon intangible cultural heritagelist春节申遗成功！中国世界非遗总数第一The UnitedNations Educational,Scientific andCultural OrganizationUNESCO onWednesdayinscribed Spring Festival,social practicesof theChinese peoplein celebrationof the traditional newyear,on theRepresentative Listof the Intangible Cultural Heritage ofHumanity.The decisionmake duringthe19th sessionof theIntergovernmental Committeefor theSafeguarding of theIntangibleCulturalHeritage,taking placein Paraguayfrom Dec2to
7.With thisaddition,China now has44cultural elementsor practicesrecognizeby UNESCOasIntangible CulturalHeritage ofHumanity.UNESCO highlightedthat theSpring Festival,marking startof thetraditional ChineseLunar NewYear,involves varioussocial practices,including prayersfor goodfortune andfamily reunions.It alsofeaturesactivities plannedbyelder andfestive publicevents organizedby communities.According toUNESCO*s documentation,thetraditionalknowledge andcustoms associatedtheSpring Festivalare passed down informallywithin familiesand communities,as wellas formallythrough手艺，工艺；手工艺品the educationsystem.Craftsmanship n.and artisticskills relatedto thefestival are学徒；学徒制,凝transmitted throughapprenticeships n.promote familyvalues,social cohesionn.聚力，团结，and peace,while providinga senseof culturalidentity.The committeealso emphasizedthat thefestival embodiesthe harmony between humans and natureandcontributeto sustainabledevelopment inareas suchas foodsecurity andeducation.It alsoplays akeyrole inraising environmentalawareness.Chinas viceminister ofCulture andTourism,Rao Quan,led theChinese delegationat theUNESCOsession,expressed gratitudefor therecognition.He stressedthat theSpring Festivalis Chinasmostimportant traditionalholiday,symbolizing theChinese peopleshopes fora betterlife,strong tiesto familyandcountry,and the values ofharmonybetweenhumansandnature.Raofar explainedthat thefestival,passeddownthrough generations,has providedlasting spiritualstrengthto theChinese people.It hasplayed asignificant rolein promotingfamily andsocial harmony,driving economicdevelopment,protecting theenvironment,and fosteringglobal culturalexchange.He addedthat theincludeof theSpringFestivalon theUNESCO listwill helppromote universalvaluesof peaceand harmonyand highlightthe importantrole ofintangibleculturalheritage insustainabledevelopment.-The futureof shopping:Whats instore1/2未来的购物是什么样的？上Source:The EconomistAsthe end oftheyear drawsclose,shopping seasonis infull swing.On BlackFriday,November弓|诱,诱惑29th,retailers willoffer steepdiscounts tolure v.customers.Some salesstarted weeksago.Soon willcome themad dashfor Christmasgifts.This year,though,manyconsumer willshop notin storesor one-commerce sites,but via一social-media apps.Social commerce-online purchasesthat originateon social media willreach$72bn inAmericain2024,reckons eMarketer,a researchfirm,accounting6%ofonline sales.That isup from$47bn in2022,and expectedto reach$100bn in2026see chart.A growingshareof thosetransactions cancompletewithout requiringshoppers toleave thesocial-media platform.Leading thetrend isTikTok,a short-video appowned byByteDance,a Chinesetech giant.The app,isbattling aneffort bylawmakers in America tohave itbanned orsold off,hopes tobring to the Westabusiness modelthat blursthe linebetween shoppingand entertainment.TikTok Shop,e-commerce featureaddedtotheapp in Britain in2021and Americalast year,lets usersscroll throughposts aboutproducts,watch liveshopping eventsand buyitems withjust afew clicks.The apptakes a9%commission onsales inBritainand6%inAmerica.TikTok alsonowhas a logisticsservice thattakes careof packing,delivery andreturnsfor merchants.TrendingUnited States,social-commerce sales%of totalretail e-commerce Value,$bn81OOTikTok Shopis growingfast,making socialcommerce aswidespread in the Westas it is inChina will使嵌入not bestraightforward.Meta hasmade variousattempts toembed v.e-commerce intoFacebook andInstagram withoutgaining muchtraction.For TikTok Shop tocontinueexpanding,it willneed toovercome hesitancyfrom consumers,brands andthe influencersthat connectthem.In China,the distinctionbetween shoppingand entertainmenthas alreadygrown fuzzy.Socialcommerce willaccount for$900bn ofonline salesin thecountry thisyear,according toeMarketer,represent almost30%of alle-commerce.Douyin,TikToks sister-app inChina,and Kuaishou,its mainlocalcompetitor,be nowamong thecountrys biggeste-commerce platforms,based on thevalueofmerchandise soldthrough them.In theWest,however,shoppers have been slowerembracesocial mediaasa place tobuy stuff.In arecentsurvey ofAmericans bySimplicity DX,a marketing-software firm,62%thought social media wasahelpful placeto learnabout newproducts,but74%stillprefer tobuy thingson traditionale-commercesites.第二篇The futureof shopping:Whats instore2/2未来的购物是什么样的？下Source:The EconomistItdoesnt helpthat theproducts currentlysold onsocialmediatend tobe cheapimpulse purchases,snacks tosilly toys.When yourcorrespondent openedTikTok Shop,she wasoffered a30-pack ofDietCoke anda stuffedtoy shapedlike Frenchfries.Joe Gaglieseof Viral Nation,a marketing agency,pointsout thatmany merchantsontheplatformbe unknowncompanies thatsell asingle item.TikTok Shopisdesigned toencourage impulseshopping;when productsare discounted,for instance,a clockis sometimesdisplayedwith acountdown toendofthe sale.Another recentsurvey foundthat morethan halfofAmericans whoshopped onsocialmediaregretted theirpurchase..小心翼翼的，谨慎的，警戒的.Big brandshave alsobeen waryadj Plentyhave embracedsocialmedia asaplaceto advertisetheir products,often withthe helpof influencers.And recentlysome,includingPuma,a sportswearbrand,and LOr6al,a beautygiant,begin tosell through TikTok Shop.Jack Timpany,a marketingexecutive atLOr6al,says thatitisa usefulway toget newproducts infront ofconsumers.Ifspretty hardto dothat onyour traditionale-commerce channelsyoure limitedby whatpeople putin thesearchbar,“he says.“Its allaboutdiscovery Jsays JanWilk,head ofoperations forTikTok ShopinBritain.Other companies,,have balkedat theidea.GymShark,a sportswearbrand thathas reliedheavily oninfluencermarketing toraiseit profile,has heldoff onselling directlythroughTikTok.Noel Mack,wholooks afterbrand strategyfbr thecompany,says thatis becausemuch ofthe emphasison TikTokShop isaroundselling productsat deepdiscount.Influencers,whose contenthelps driveengagement on TikTok,also needmore persuading.Theymay behappy topromote productson behalfof brands,fbr afee,but manyhavebeenreluctant topush thecheapwarestypical foundonTikTokShop.Social-media usersin theWest havegrown moresceptical ofinfluencerswho actas salesmen.“The followerhas becomea lotsmarter,says SamanthaBergmann,founder ofSESAMY,an influencer-marketingagency.You canno longersell themsomething thatdoesntactually fityour brand.The buzzwordintheindustry is“authenticity”,explains EricSheridan of填充Goldman Sachs,a bank.That maybe hardto maintainwhile peddlingstuffv.toys.参考答案第一篇was maderecognizedtheelderswithpromotingcontributeswhofurtherinclusion第二篇closerconsumersforbe completedwhichanAlthoughrepresentingaretoembracepreferred第三篇fromarethehave begunwherehoweveritsdiscountstypicallystuffed译文第一篇联合国教育、科学及文化组织UNESCO周三将春节，即中国人民庆祝传统新年的社会习俗，列入《人类非物质文化遗产代表作名录》该决定是在12月2日至7日在巴拉圭举行的保护非物质文化遗产政府间委员会第19届会议上做出的随着这一补充，中国现在有44个文化元素或实践被联合国教科文组织认定为人类非物质文化遗产联合国教科文组织强调，标志着中国传统农历新年开始的春节涉及各种社会习俗，包括祈求好运和家庭团聚它还包括由长者策划的活动和由社区组织的节日公共活动根据联合国教科文组织的文件，与春节相关的传统知识和习俗在非正式的家庭和社区中传承，也通过正式的教育系统传承与节日相关的工艺和艺术技能通过学徒制传递，促进家庭价值观、社会凝聚力和和平，同时提供文化认同感委员会还强调，该节日体现了人与自然之间的和谐，有助于在粮食安全、教育等领域实现可持续发展，并在提高环保意识方面发挥着关键作用中国文化和旅游部副部长饶权在联合国教科文组织会议上率领中国代表团，对获得认可表示感谢他强调，春节是中国最重要的传统节日，象征着中国人民对美好生活的向往、对家庭和国家的强烈情感，以及人与自然和谐共生的价值观饶进一步解释说，这个节日代代相传，为中国人民提供了持久的精神力量它在促进家庭和社会和谐、推动经济建设、保护环境和促进全球文化交流等方面发挥了重要作用他补充说，将春节列入联合国教科文组织名单将有助于促进和平与和谐的普世价值，并突出非物质文化遗产在可持续发展中的重要作用第一扁.随着年底的临近，购物季节正在全面展开在11月29日的黑色星期五，零售商将提供大幅折扣以吸引顾客一些促销活动早在几周前就开始了很快，人们将疯狂地抢购圣诞礼物然而，今年，许多消费者将不在实体店或电子商务网站上购物，而是通过社交媒体应用程序购物据研究公司eMarketer估计，到2024年，社交商务起源于社交媒体的在线购买一一将在美国达到720亿美元，占在线销售的6%这比2022年的470亿美元有所增力口，预计到2026年将达到1000亿美元（见图表）在这些交易中，越来越多的交易可以在不需要购物者离开社交媒体平台的情况下完成引领这一潮流的是抖音，这是中国科技巨头Bytedance旗下的一款短视频应用这款应用正在与美国立法者试图禁止或出售它的努力作斗争，希望将一种模糊购物和娱乐界限的商业模式带到西方抖音商店是2021年在英国和去年在美国加入该应用程序的电子商务功能，用户只需点击几下鼠标，就可以浏览有关产品的帖子，观看实时购物活动，并购买商品该应用程序在英国的销售额收取9%的佣金，在美国的销售额为6%抖音现在还提供物流服务，为商家提供打o包、送货和退货的服务虽然抖音店正在迅速发展，但要在西方像在中国一样普及社交商务，并不容易Meta曾多次尝试将电子商务嵌入Facebook和Instagram,但都没有取得太大进展抖音继续扩张，需要克服来自消费者、品牌和影响者的犹豫在中国，购物和娱乐的区别已经变得模糊根据eMarketer的数据，社交商务今年将占中国在线销售额的9000亿美元，几乎占所有电子商务的30%o从商品销售额来看，TikTok在中国的姐妹应用“抖音”和它在中国的主要竞争对手“快手”现在都是中国最大的电子商务平台然而，在西方，购物者接受社交媒体作为购物场所的速度较慢营销软件公司SimplicityDX最近对美国人进行的一项调查显示，62%的人认为社交媒体是了解新产品的一个有用的地方，但74%的人仍然更喜欢在传统电子商务网站上购物第三篇这无济于事，因为目前在社交媒体上销售的产品往往是廉价的冲动购买，从零食到愚蠢的玩具当记者打开抖音店时，有人给了她一瓶30盒的健怡可乐和一个炸薯条形状的毛绒玩具营销机构ViralNation的乔•加格利泽指出，平台上的许多商家都是销售单一商品的默默无闻的公司抖音商店旨在鼓励人们冲动购物，例如，当产品打折时，有时会显示一个倒计时结束的时钟最近的另一项调查发现，超过一半在社交媒体上购物的美国人后悔了他们的购买大品牌也一直保持警惕许多公司已经将社交媒体作为宣传其产品的地方，通常是在网红的帮助下包括运动服装品牌彪马和美容巨头欧莱雅在内的一些品牌已经开始通过抖音店进行销售欧莱雅的营销主管杰克•提姆帕尼Jack Timpany说，这是将新产品推向消费者面前的一种有效方式他说“在传统的电子商务渠道中，你很难做到这一点，因为你受到人们在搜索栏中输入的内容的限制英国抖音店的运营负责人简威尔克说“关键在于发现”然而，其他公司对这个想法犹豫不决运动服装品牌GymShark严重依赖影响力营销来提升自己的知名度，该公司已暂停通过TikTok直接销售负责该公司品牌战略的诺埃尔麦克NoelMack说，这是因为抖音店的重点是以极低的折扣销售产品有影响力的人也需要更多的说服，他们的内容有助于抖音他们可能很乐意代表品牌推广产品，并收取费用，但许多人不愿意推销TikTokShop上通常能找到的廉价商品西方的社交媒体用户对扮演推销员的有影响力的人越来越怀疑影响者营销机构SESAMY的创始人萨曼莎•伯格曼说“追随者变得聪明多了”“你再也不能卖给他们一些不符合你品牌的东西了高盛银行的埃里克•谢里登解释说“行业的流行词是‘真实性”在推销毛绒玩具时，这可能很难保持。
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