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Project3教材册Task1Developing NewCustomersPart OneWarming UpI.
1.email marketing
2.image marketing
3.search enginemarketing
4.social mediamarketing
5.soft contentmarketing
6.video marketing（略）II.Part TwoCase StudyCase
11.
1.The titleof the email.
2.The emailshould coverthe senderand receiver,theemailtitle,the introductionof yourbusinessand yourcompetitive advantages,your shoplink andyour sincerity in receiving areply.
3.First,you shouldgreet thepotential buyer.Second,you shouldintroduce yourbusinesssimply.Third,you shouldshow yourcompetitive advantagesover othercompanies.Andthen attachyour shoplink.Finally,you shouldexpress yoursincerityinreceivingareply.II.54213Case2I.
1.No,its simple.
2.The firstthing we need todo isto downloadthe SNSapp.（）一
3.download app—register onesaccount—add friendsto listnarrow businessscopeset friendgroups—share productinformation tosell你需要做的事情是下载应用软件，注册账号，（按你的产品与公司信息范ILL Facebook围）添加（潜在购买者为）好友添加好友时，你需要把业务范围缩小，以选出你的潜在客户
2..你可以根据不同产品需求把好友分成不同的群组，然后有针对性地分享产品信息、3就像微信朋友圈或群组销售一样Case
31.
1.Google chargesthe productpromotion by clicking rate.
2.Google hasthe package service for market expandingwhich iscost-effective.II.Firstly,weneed to analyzepotential customers,consuming behavior.Secondly,we shoulddefine thekeywords baseon potentialcustomers9searching records.Thirdly,we canchoose Googlespackage servicewhich variesfrom targetmarkets.Finally,we aresupposed tosubmit allthe detailsto Googleso thatthey canaffect,then wecanoperate thebusiness smoothly.Task2Launching aPromotionPart OneWarming UpI.
1.free sample
2.discount
3.special offer
4.coupon
5.gift
6.group-buying（略）II.Part TwoCase StudyCase
11..
1.The storemakes thepromotion tocelebrate BlackFriday.
2.He canenjoy40%off oneverything inthe entire shop.
3.He canget an additional10%off ifhe spends$400or more,or15%off ifhe spends$600ormore.II.
1.40%
2.10%
3.15%
4.November15thCase
21.AliExpress providessellers6store promotions:Product Discounts,Special Offers,Coupons,Product Bundles,Interactive andPromo Code.
2.AliExpress offerssellers5platform promotions:Flash Deals,Freebies,Group Buy,Featured Brands,CoinsRewards.
3.They areAffiliate Marketing,Targeted Advertising,Fans Marketingand InfluencerMarketing.
4.Russia GroupBuying Deals.
5.If sellerswant tojoin theFlash Deals,they mustmeet avery highevaluation for7aspects:product capability,growth scale,customer operationcapability,customer servicecapability,logistics capability,traffic channelcapability andtraffic capacityperformance.活页册Task1i.社交媒体营销邮件营销视频软文营销营销设定经营搜索引擎营销范围开发新客图片营销户添加到某人好友列表罗列产品信息略II.略III.IV.
1.We chargeby click-through rate.
2.You need to downloadits appand registeryour accountand thenadd targetbuyers toyourfriend listaccording toyour productsand companyinformation.
3.No,we dontmind youshowing detailedcontact informationin yourkey words.
4.You definitelyneedtodo somethingto findcustomers.You canpromote your products bydifferentchannels toget moreinquiries.
5.You needto updateyourproductinformationin time,and tryto answerevery inquiryseriously.V.
1.You needto analyzeyour potentialbuyers andtheir consumingbehavior.
2.Things youneedtodo isto downloadFacebook Appand registeryour ownaccount.
3.Im runningmy owne-shop on Amazon forsportswear.
4.You canchoose ourpackageserviceformarketexpansion accordingto differentcosts andmarkets.
5.We chargebyclick-through rateinstead ofcustomers salesamount.Task
21.discount onentire shop
2.buy oneget onefree
2.clearance sale
4.free trial
5.special offerfor ChildrensDay
6.group buying
7.time-limited discount
8.seller coupons
9.store discount
10.flash deals略II.EvaluationPoint1Point2Point3Point4ListWhatpromotional10%discount onlimited-time couponsgroup buyingactivitywill youentire shopquantitypromotionlaunchattractive andsmallprofit butcompetitive,but somegood fortheWhats yourgood forlong termattractiveto allcustomers maylose thepurchase ofa largeideabusinessconsumers opportunitydue tobusy numberworkcooperatewith thecoupons varyfromHow touseplatform touse new visitors,repeat cooperatewith thepromoteyour advertisementsandbanners andother buyersand potentialplatform toadvertisestore offersto attractadvertisementsbuyerspotential buyers
1.10%discount on
1.time limitwithin
1.price for
1.USD
1.00entireshop6hours100sets:____Tell thecoupon fornewvisitors
2.anadditional
2.quantity limit
2.price fordetails.
2.USD
2.00discount forcertain within20sets500sets:____coupon forrepeatconsumption
3.combination of
3.price fororderstimeand quantitylimit over500sets:
3.USD
2.5coupon forconsumptionover$50025%25%25%25%PartnerScore
1.All productsin ourstore areon salefor Xmas.Its upto70%off.
2.You canbuy anyproducts within one month.
3.Yes,we will.You canenjoy another20%discount.
4.It shouldbe endedwithin1hour and35minutes.
5.Products exceptnewly launchedones areall onsale.
1.You canbuy oneget onefree onThanksgiving Daysince wehave aclearance saleto celebrateThanksgivingDay!
2.You canenjoy groupbuying priceto buythis cupfrom May1st to9th.
3.You willget anadditional20%off if you spend$600or morein ourshop.
4.You canuse yourcoupon tobuy anyproduct herewithinonemonth.
5.We canoffer abetter priceifyouplace asizable order!VI.l.D
2.L
3.
14.A
5.F
6.G
7.C
8.E
9.K
10.J
11.H
12.BSkills TestI.
1.Enclosed
2.review
3.visit
4.match5establishIII.Dear Mr.Jason Smith,Nice toknow youvia Linkedln.We area professionalmanufacturer ofgarment in Asia.Meanwhile,Iam runningmy ownclothing storeonAmazon.We havedifferent kindsof clotheswhich includeT-shirt,sweater,dress,etc.For moreinformation,please visitour clothingstore orhave afactory tourinAsia.I lookforward tohearing fromyou forfurther cooperation.Sincerely yours,Judy。
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