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英语专业四级真题大作文范文How IDeal withStressIn todaysincreasingly competitivesociety,the tempoofpeoples livingis speedingup and more andmore peopleareloaded with a growingamount of stress andtension.Everyonefeels overwhelmed and stressedin someway,as stressis anunavoidableconsequence oflife.The momentswhen Iwascaught upin extremestress andoverwhelm arewhen Iwasexperiencing greatdifficulties findingsatisfactory jobs,So whatcan we do when we feel overwhelmedandstressedabout the things over which we have little control Inmy opinion,one wayto workoff stressis to get moving.When Iam stressed,Ijust takea walk,after whichI alwaysfeel calmerand relaxed.Besides,Tve learnedto confidemy stressto others,which doeshelpa lotFriends andfamily memberscan bea greatsource ofideas and encouragementLast but not least,I tryto getenoughrest andeat well,both ofwhich enableme to be healthyenoughand properlyfueled tohelp mede-stress.As is mentioned above,like itor not,it isimpossible forus tolivecompletely freeof stress.However,as longas wecan comeupwith ourown ways to copewith it,stress willnot discourage【来源星火微博】us fromliving apleasant life.【李炳璋点评】思想内容上观点清楚,前后不矛盾,并有充分、恰当的例证说明自己的观点组织结构上细节安排有条理,叙述层次清楚如...;...;,段落之间联系one waytoBesides Last butnot leastcarmaker thathas notmodelled itsmanufacturing andsupply-chain managementonToyotas leanproduction system.That said,there is a widespreadbelief within the automotiveindustry that Toyota istheauthor ofmost of its ownmisfortunes.In histestimony to the Houseoversightcommittee onFebruary24th,Mr Toyodaacknowledged thatin itspursuit ofgrowthhis firmstretched itslean philosophyclose tobreaking pointand inso doingbecame“confused aboutsome of the principlesthat firstmade itgreat:its focuson puttingcustomersatisfaction aboveall else,and its ability“to stop,think and makeimprovements.James Womack,one of the authorsof“The Machinethat Changedthe World”,a bookaboutToyotas innovationsin manufacturing,dates theorigin ofits presentwoes to2002,when itset itselfthe goalof raisingits globalmarket sharefrom11%to15%.The targetwas totallyirrelevant toany customerand was“just driven by ego”,hesays.The rapidexpansion,he believes,meant workingwith alot ofunfamiliarsuppliers whodidnt havea deepunderstanding of Toyota culture/By themiddle of the decaderecalls ofToyota vehicleswere increasingat asufficientlyalarming ratefor MrToyodas predecessor,Katsuaki Watanabe,todemand arenewed emphasis on qualitycontrol.But nothingwas allowedto getinthe wayof another[albeit undeclaredgoal:overtaking GeneralMotors to becomethe worldsbiggest carmaker.Even asToyota sweptpast GMin2008,the qualityproblemsand recallswere mounting.The majorityof thoseproblems almostcertainly originatednot inToyotas ownfactories,but inthose ofits suppliers.The automotiveindustry operatesas acomplexweb.The carmakersknown asoriginal equipmentmanufacturers,or OEMssitat itscentre.Next comethe tier-one suppliers,such asBosch,Delphi,Denso,Continentat Valeoand Tenneco,who deliverbig integratedsystems directlyto theOEMs.Fanning outfrom themare the tier-two supplierswho provideindividualparts or assembled componentseither directlyto theOEM orto tier-one suppliers.CTS Corp,the makerof thethrottle-pedal assembliesthatToyotahas identifiedasone of the causesof unintendedacceleration insome ofits vehicles,is atier-twosupplier whoseautomotive businessaccounts for about athird ofits sales.On theouter ringof theweb arethe tier-three supplierswho oftenmake justa singlecomponentfor severaltier-two suppliers.Although thereare literallythousands oftier-two andtier-three suppliersaround theworld,their numbershave beenculledover thelast decadeas theOEMs and the tier-one firmshave workedto consolidatetheirsupply chainsby concentratingbusiness with a smallernumber ofstrongercompanies.Toyota revolutionisedautomotive supply-chain managementby anointingcertainsuppliers asthe solesource ofparticular components,leading tointimatecollaboration withlong-term partnersand asense ofmutual benefit.In contrast,Western carmakerstended eitherto sourcein-house oraward shortcontracts to thelowest bidders.The qualityToyota and its suppliersachieved madepossible the“justin timeapproach todelivering componentsto theassembly plant.In hisbook,MrWomack quotesa Toyotasupplier:We workwithout asafety net,so wecant affordtofall offthe highwire.We dont.Most bigcar firmsnow operatein asimilar way.Ford,for example,will oftenworkwith atier-one supplierfor upto threeyears beforea newmodel comesoff theproductionline toensure that the designand manufacturingof importantcomponentsis sound.So-called cross-functional teamsfrom bothfirms strivetoeliminate defects.Rather thanalways goingfor thelow bid,carmakers nowlook atthetotal costof acomponent,including potentialinterruptions toproduction and,further downthe line,customer warrantyclaims ifquality is not upto scratch.By andlarge,the relationshipsbetween theOEMs and the tier-one suppliersrunsmoothly.When problemsdo cropup,it isusually with thetier-two andtier-threefirms.A seniorpurchasing executive at onecarmaker saysthat consolidation,theneed totrim capacityand theshock todemand thatbegan inmid-2008have puttheweaker partsof thesupply chainunder greatstrain:Some of these arequite fragilebusinesses.Theres aneed forvisibility,but wedont alwayshave it.If somethinggoeswrong,we needtransparency andspeed ofcommunication to make sureitdoesnt getto thecustomer//A consequenceof Toyotasbreakneck expansionwas that it becameincreasinglydependent onsuppliers outsideJapan withwhom itdid nothave decadesof workingexperience.Nor didToyota haveenough of the seniorengineers,known assensei,tokeep aneye onhow newsuppliers wereshaping up.Yet Toyotanot onlycontinuedto trustin itssole-sourcing approach,it wenteven further,gaining unprecedentedeconomiesof scaleby usingsingle suppliersfor entireranges ofits carsacrossmultiple markets.A seniorexecutiveata bigtier-one supplierargues thatalthough Toyotassinglesupplierphilosophy servedit wellin thepast,it tookit topotentially riskyextremes,especially whencombined withhighly centraliseddecision-making in1Japan.“Theres atrade-off/he says.If youdont wantduplication ofsupply youhaveto havevery close monitoring,you haveto listento yoursupply baseand youhaveto havetransparency.That meansdelegating tolocal managers.With Toyota,itworks wellat theshop-floor level,but thingsbreak downhigher up.”In thea;ftermath ofToyotas crisis,the industryis nowasking itselfwhethersolesourcing hasgone toofar.It maybe safernot to have allyour eggsin onebasketbut tohave maybethree suppliersfor majorcomponents whocanbenchmark eachother/says anotherpurchasing manager.Until veryrecently,Toyota wasthe peerlessexemplar.For now,at least,it isseen as an awfulwarning.a
29.Which of the followingbest defines leanproduction system0A.The productionsystem isless wastefulandmoreefficient.B.The productionsystem is not duplicated.C.The productiondepends solelyon onebig supplier.D.All of the above.
30.According toJames Womack,which ofthe followingwas discoveredtobethecause ofToyotas crysisA.It lacksclosemonitoring.B.It isdrivenbyits goalsof expansion.C.It isself-complacent.D.It dependson onesupplier.
31.When didToyota vehiclerecall beginto alarmits leadersA.2010B.2002C.2009D.
200532.With respectto thecrisis,what arethe advantagesofToyotas supply-chainmanagementA.More efficientin time.B.More securedin quality.C.With anet oftrust andsafety.D.More moneysaving.
33.Wh atis thepossible meaningof“trade offin thepenultimate paragraphA.Buy andsell.B.Sell away.C.Exchange.D.A balancebetween twoopposing things.Section BBusiness Writing20%20minutes]You areMichael Leung.You bought2010Camry three weeks agofrom Toyota,andnow youfound yourcar wasin the recall list.So writea complaintletter toToyotaand tellthe personconcerned this:1]Describe tohim theitem youbought.2]Tell himwhat swrong andwhat troublesthis recallhas broughtto you.3]Say whatyou wantdone toremedy thesituation,for example,a refundor repair,oratemporary car.Write100-120words.Write onyour Answer Sheet.Module IIIBusinessKnowledge andTranslation25%30minutes]Section A10%Directions:Translate the following businessterminologies intoChinese andbrieflydefine theterms inEnglish.
1.FOB shippingTranslationDefinition:
2.Direct investmentTranslationDefinition
3.L/CTranslationDefinition
4.DumpingTranslationDefinition
5.Dividen dsTranslationDefinitionSection B15%Directions:Translate the following passageinto Englishand writethe Englishversion中国官方统计数据显示,中国月份房屋销售价格同比上涨涨幅较月份的on the AnswerSheet.有所扩大但是我在和的朋友告诉我,典型单元房价格的年涨幅在以上,
210.7%,1甚至可能达到
9.5%50%100%高等学校商务英语专业四级样题答案Module ISectionOneCBACASection Two
6.the biggestrise
7.Governments stimulus
8.inflation
9.gross domesticproduct[GDP]
10.inequalitySection Three
11.More thanhalf theteenagers wholeft schoolwithout completing year12in2008didnt find a full-time joband theydidnt geta placein furtherstudy.or Morethanhalf thepeople wholeft schoolin2008without matriculatingcouldnt findfulltimework ora placein furtherstudy.
1..1tsamilder economicdownturn thanthe recessionsoftheearly90sand theearly80s,but itshows a larger,more complex,more troublesomepicture.And theimpact ofiton thelabor marketmight notyet beover.
13.ABS studyshows that the retailsector faredworse in this milddownturn thanitdid in the quitesevere recessionoftheearly1990s.Module IIReading Comprehension and Writing
14.B
15.C
16.D
17.A
18.B
19.C
20.A
21.A
22.B
23.C
24.B
25.A
26.D
27.D
28.C
29.D
30.B
31.D
32.A
33.DSection BBusiness WritingSample:March21,2010Dear Sir/Madam,;My caris2010Camrey andI boughtit justthreeweeksago.It is now on the recalllist.Im scaredto driveit nowespecially thatI havetwo childrenunder theage of
5.As thiscar wasmy onlymode oftransportation,it wascrippling forme tobe withoutacar.S oI mwriting to ask if the dealershipwhere Ibought mycar cangive meatemporary car[that isnot on therecalllist],while theyfix myCamry.If thiscan notbedone,I hopethat your company willreimburse thecost andinconvenience thatsucha recallbrings tome.I lookforward tohearing fromyou.Yours faithfullyMichaelLeungMichael LeungModuleIIIBusiness knowledgeand TRANSLATION装运港船上交货Section A
1.FOB:Free onBoardFOB standsfor FreeOn Board,and is always usedin conjunctionwithaport ofloading.[l]Indicating FOBport means that theseller paysfor transportationof thegoodsto theport ofshipment,plus loadingcosts.The buyerpays costof marinefreighttransport,insurance,unloading,and transportationfrom thearrival porttothe finaldestination.The passingof risksoccurs whenthe goodspass theships rail直接投资attheport ofshipment.Direct Investment
2.I nvestmentin whicha residentof one country obtainsa lastinginterest in,and adegreeof influenceover,the managementof abusiness enterprisein another.信用证country.3A standard,commercial letterof credit is adocument issuedmostly by a financialinstitution,used primarilyin tradefinance,which usuallyprovides anirrevocable倾销payment undertaking.4The wordisnowgenerally usedonly inthe contextof internationaltrade law,wheredumping isdefined asthe actof amanufacturer inonecountryexporting aproductto anothercountry ata pricewhich iseither belowthe priceit chargesin itshome红利/股息market oris belowits costsof production.
5.Dividends arepayments madebyacorporation toits shareholdermembers.It istheportion ofcorporate profitspaid outto stockholders.SectionBsample translationTheChinese officialstatistics saythat theaverage risein propertyprices was
10.7per centin February.The increaseis acceleratingfrom a year-on-year riseof
9.5percent inJanuary.However,my friendsin Shanghaiand Beijingsay therate ofpriceincreases oftypical housingunits isabove50percent ayear andmay reach100percent.高等学校商务英语专业考试(四级)口试试题高等学校商务英语专业考试(四级)TEST FORBUSINESS ENGLISHMAJORSBand FourT BEM-4SPEAKINGSection AAnswering questions2minutesGood morning/afternoon,may Ihave yourmark sheetspleaseM yname is...,and thisis mycolleague...S heisnotgoing toask youany questions,instead shewill bejust listeningto us.S oyou are...And you are...F irstof all,wed like tohaveyour understandingof someknowledge ininternationalbusiness andtrade.So fm goingtoaskyou somequestions aboutit.Interlocutor chooses2-3questions foreach candidateToa student•Where doyou preferto work,a foreign-funded enterpriseorastate-runenterprise W hy•What shouldChinese peoplebe careful about whencommunicating withforeignersCan yougive usan example•How doyou feelabout products“made inChina Why•How wouldyou promotea newproduct focusingon youngpeopleTo anadult•Do youlike takingbusiness tripsWhy•What shouldChinese peoplebe carefulabout whencommunicating withforeignersCan yougive usan example•Would youexplain whysome luxuriousproducts arecheaper abroadthan inChina•How wouldyou promotea newproduct focusingon middle-aged peopleVSectionB Presentation4minutesIn this section,f11give each of youone topic,and dlike you tomake apresentation of your ideason thistopic for about2minutes.This is for you,Candidate A,and thisis for you,Candidate B.You have2minutes toprepare.Card for Candidate ASupposeyou arean assistantmanager inan advertisingcompany andyour bossRonMiller wouldlike to finda new officesite andrent itfor oneyear.He assignedyou tofinda suitablelocation andmake apresentation accordingly.The statisticsyou getare as follows.Table1Civil Squarevs.Garden SquareLocationFeatures CostspermonthNet rentOperating costParking costCivilSquare inCBD;convenient$300$100$50transportationGarden$80$40near apark;quiet$250SquareCard for Candidate BSupposeyouarean assistantmanager ina dairymanufactur ingcompany andyourboss JohnSmith wouldliketoknow thesales ofdairy productsthis yearso hecanarrange nextyears production.He assignedyou todo amarket researchandmakeapresentation accordingly.The statisticsyou getareasfollows.Table1Sales ofDairy ProductsTypeSalesMarket shareTrendFull milk35%last yearit was50%Skimmed milk28%last yearit was20%Yogurt22%last yearit was20%Fruit milk15%last yearit was10%VSection CBusiness communication6minutesI nthis section,r11give eachofyoua cuecard withbusiness information,and dlikeyoutomakeabusiness conversationwith itfor about4minutes.Y outalk toeachother andI wont joinyou.This isforyou,Candidate A,and thisisforyou,Candidate B.Now,y ouhave2minutes toprepare.Cue CardforCandidateASituation:Ms./Mr.Steven andMs./Mr.Wang aretalking aboutthe claimof cameras.•You are:Ms./Mr.Wang,the purchasingmanager ofBeijing DigitalElectronics Corporation.•For the claim:You claimhalf ofthe camerasare broken.You claimthe reasonis faultypackage.S howan inspectionreport testifyingthe cameraswere brokenbefore beingunpacked.A skfor exchangeof brokencameras.Claim for a compensation of$1000,as yourcompany lostalargeorder becauseofinsufficient stockof soundcameras.Refuse thediscount of10%and askfora discount of20%.Accept thediscount of15%and a$300compensation forfuture cooperation.Express appreciationof Ms./Mr.Stevens quicksettlement ofdispute andhope forfuturecooperation.T hedispute issettled ina friendlyway.Cue CardforCandidateBSituation:Ms./Mr.Steven andMs./Mr.Wang aretalking abouttheclaimof cameras.•You are:Ms./Mr.Steven,the marketmanager of an Americanc ompany.•For theclaim:Express regretand tryto findthe reason.Announce thatifthepackage isinappropriate,yourcompanywould beresponsiblefor the loss.Apologize for the unsuitablepackage andthelosscaused.P romiseto exchangethe brokencameras.自然如和So whatcanwedowhenwefeeloverwhelmedandstressed aboutthethingsoverwhichwehavelittlecontrolAs,句子连贯ismentionedabove,like itor not,itisimpossible forus tolive语言上语法没有句子结构上的重大错误句式变换丰富,错completely freeofstress.落有致如:Lastbutnotleast,I trytogetenough restand eatwell,both ofwhich enableme tobe healthyenough andproperly用词准确、恰当,词汇层级较高如,用词fueled tohelp mede-stress.细腻如confide,destress得体语言得体,语气恰当,有说服力,不矫揉造作,通俗易懂a growingamount of,a greatsource of综上所述此篇作文打分为佳14Refuse topay$1000,but offera discountof10%on nextpurchase ofMs./Mr.Wang scompany.Disagree on the20%discount,but offeradiscountof15%plus acompensationof$
300.Promise yourcompany will be verycarefulaboutpackage andhope forfuturecooperation.T hedispute issettled ina friendlyway.高等学校商务英语专业四级样题Module IListeningComprehension35%Section OneInthis sectionyou willhear everythingONCE ONLY.Listen carefullyand answer thequestions thatfollow.Mark thecorrect answerto eachquestion.Question1to5are basedon aninterview.A tthe endoftheinterview you will begiven10seconds toanswer eachofthe following fivequestions.Now listento theinterview.
1.What isthe specificfield ofstudy forJohns dissertationA.the currentstate ofuniversit iesin SanFranciscoB.western philosophyC.philosophy withan emphasison BuddhiststudiesD.eastern religions
2.Which is NOT Trueabout SuenMokA.It hasgot avery goodprogram forten daymeditation retreats.B.Their meditationprograms teachonly foreigners.C.Their meditationprograms teachmeditation techniques.D.It isnot theonly templeJohn studies.
3.What isso specialabout TamKrabok A.It teaches peopleto meditateand overcometheir drugaddiction.B.11organizes meditationretreats forforeigners.C.It organizesworkshops topromote Thailandsversion ofBuddhism.D.It teachespeople theessence ofTheravada.
4.How manypeople havebeen curedin TamKrabokA.about one hundredB.about onethousandC.about onehundred thousandD.more thanonehundredthousand
5.Which ofthe followingstatement isNot Trueaccording to the interviewA.0pium wasil legal in Thailand until
1959.B.0pium waslegalinThailanduntil
1959.C.Drug addictionisabig problemin manydifferent countries.D.In Johns understanding,B uddhismbasically tries tohelp peoplelive betterlives.Section TwoInthis sectionyou willhear everythingONCE ONLY.Listen carefullyand fill in blanksthatfollow.Questions6to10are basedon anews broadcast.A tthe endofthenews broadcastyouwillbegiven10seconds tofillineachofthe followingfive blanks.Now listentotheinterview.
6.The numberof newhomes beingconstructed acrossAustralia roseby15per centinthe Decemberquarter,which issince
2001.
7.Department storeowner DavidJones sayssales areexpected toslow overthenext fewmonths astaxpayer handoutsandthedr yup.
8.The WorldBank haswarned Chinasfacing abig problem.r
9.The WorldBank revisedup itsforecasts forChina sfrom
8.7to
9.5per centthisyear.
10.The WorldBanks quarterlyChina reportsuggested thathigher migrantwagescould helpboost ruralincomes andreduce thebetween ruraland citylifestyles.Section ThreeInthissectionyouwillhear everythingONCE ONLY.Listen carefullyand answerthequestions thatfollow.Questions11to13are basedon aninterview.A tthe endoftheinterview youwill begiven5minutes toanswerthe following threequestions.Now listentotheinterview.
11.Describe theimpactofthe economicdownturn onteenagers wholeft schoolwithoutcompletingyear12in
2008.
12.Describe thecurrent economicdownturn inAustralia.
13.How didthe retailindustry performinthiseconomic downturnModuleIIBusiness Readingand Writing40%[50minutesSection A5%Directions:Read thefollowing passage.Fill inBlanks14-18with thebest answerfrom the four choices markedA,B,C andD,and markthe correspondingletter ontheAnswer Sheets.America soundsincreasingly determinedto pushits exports,anditsattitude toChinahas
14.Mr Obamahas seta goalof15exports infive yearsand haspromisedto“get muchtougher overwhat itregards asunfair competitionfrom China.Speculation isrising inWashington,DC,that theTreasury willbrand Chinaacurrency manipulatorin itsnext exchange-rate report.With Americasunemploymentat
9.7%andthemid-term electionsapproaching,the appealofChina-bashing isrising inCongress,too.Several senatorsrecently revivedamothballed demandthattheCommerce Departmentshould investigateChinascurrency regimeasanunfair trade
16.Beijing,in turn,shows littlesign ofbudging on the yuan,even thoughthe latestfiguresshow surprisinglystrong exportgrowth andhigher-than-expected
17.ZhouXiaochuan,the headof Chinascentral bank,caused abrief flurryin currencymarketswhen heargued onMarch6th thatkeeping theyuan stableagainst thedollarwas“part ofour18of policiesfor dealingwiththeglobal financialcrisis”from whichChina wouldexit“sooner orlater”.But hemade itquite clearthat Chinawouldbe cautiousand gaveno hintthat suddenexit wasimminent.In recentdaysvarious otherChinese officialshave puteven moreemphasison the stabilityof thecurrency,bristled atoutside pressureto hurryup anddenounced American“politicisation“oftheexchange-rate issue.
14.A.stabled B.h ardened C.toughed D.firmed
15.A.two B.twice C.doubling D.double
16.A.surplus B.allowance C.help D.subsidy
17.A.inflation B.appreciation C.depreciation D.stagflation
18.A.parcel B.package C.bundle D.seriesSection B5%Directions:Look atthe tablesand graphsbelow.For eachtable orgraph,there areA,one ortwo statementsdescribing it.Choose thebest answerfrom thefour choicesmarked B,C andD.Then markthe correspondingletter on theAnswerSheet.Questionl9is basedonthefollowing graph.Hong Kongcomposite CPIfiguresA.June,2010B.August2010C.November2010D.January2011Questions20-21are basedonthefollowing graph.
19.When didHong Konginflation raterise to
2.9%CHINAS MONTHLYPASSENGER VEHICLESALESSales UnitYtar-on yeafgrowth%thousand100%
20.In whichmonth didChinas MonthlyPassenger VehicleSales dropto about63%onayear-on-year basisA.August2009B.October2009C.February2010D.March2010443%800,5411L0L80598S,
81521.Which ofthefollowingstatements isCORRECTA.The growthrate ofChinas monthlypassenger vehiclesales fellmost notablyinFebruary
2010.B.Chinas monthlypassenger vehiclesales climbedtothepeak atthe endof
2009.C.From August2009to December2009,the monthlypassenger vehiclesalescontinued toincrease innumber.D.In termsofthemonthly salesvolume,June2010witnessed thelowest salesvolume.Questions22-23are basedonthefollowing graph.求
52.2%匕三EZZI inbillion yuanY-O-Y growthSource:iResearchMarket sizesof Chinas online game industry
22.According tothe graph,in whichyear doesthe growthrate dropmostdramaticallyA.2008B.2009C.2010D.
201123.Which ofthefollowingstatement isINCORRECT A.The salesvolume ofChina s online game industry in2008added upto
20.78billion Yuan.B.The year-on-year growthrate ofChinasonlinegameindustryis estimatedtodrop to
9.7%in
2012.C.The growthrate onayear-on-year basisdropped
9.8%in2010than thatof theyear
2009.D.The salesvolume ofChinasonlinegameindustryin2014will climbto anestimated
46.11billion Yuan.q£54321uenxuooooooo10oooo65432JeMcoBQXooSection C10%A,Directions:Read thefollowing twopassages.Choose thebest answerfor eachstatementor questionfrom thefourchoicesmarkedB,C andD,and markthecorresponding letterontheAnswer sheet.Questions24-28are basedonthefollowing passage.Passage OneThere is somethingapt abouta social networking websitewinning apopularitycontest.According toindustry data,Facebook overtookGoogle amongUS internetuserslast week,with morevisits toits pagesthan tothe search engine.It isamoment toconsider therapid growthofa site whose400m-plus usersoutnumberthe populationof anysingle countryexcept Indiaand China.The industrydata comewithafew caveats.The figuresexclude visitsto otherGoogleservices,such asYouTube andGoogle Mail.They omitsearches carriedout ina boxona browsertoolbar.Also,the numberof visitsis justone measure of internettake-up:counting uniqueusers-visitors ratherthan visits-gives adifferent profile.Still,it highlightsthe momentumbehind Facebookas itdisplaces Google.from theweeklylead ithas commandedon thismeasure sinceSeptember
2007.Advertisers findFacebook appealingtoo.It enablesthem toreach amass audience,as televisiondoes,but withthe extrabenefit ofmuch greatertargeting.Consumerbrands couldeasily extendtheir presencebeyond thefan pagesthat alreadyexist.Moreover,a socialsite providesconsumers whovisit formuch longerthan theywoulduse asearchengine.So increasedadvertising,and perhapswaystoallowusers toshop throughthe site,should enableFacebook tomove frompositive cashflow to making profits.It willneed totread carefully.There isa riskfor advertisers-and forthe site-ifFacebook movesto becomecommercial ina waythat usersresent.In amongstpersonalinformation,advertisements aremore likelyto strikea jarringnote.The high-growth phasemeansthatFacebook cantake itstime developingways toincreaserevenues.The keymust betofindways thatbring practicalbenefits tothosewho visitthe site.Thereisan intrinsicstickiness aboutasitewhere users haveassembled theirown material,but ifpeople stopupdating theirpages andsocialnetworking takesanewform,then winningusers backisahard task.What thedata donot showis thatsearch engineshave hadtheir day.Googles coresearchadvertising businessrebounded inthe finalquarter of2009,andthegroup ispreparingfor renewedgrowth.Moreover,there isa straightforwardreminder ofhowfragile thefortunes ofsocialnetworking sites canbe:the sitethat Googleovertookin2007tobecomemost popularintheUS wasMySpace-which isnowseeking anew role as social usershavemoved elsewhere.
24.What isthe reasonfor MySpaces withdrawnfromtheroleassocial networkingsiteA.It isovertook byother socialnetworking sitelike Facebook.B.It haslost itssocialusers.C.It hasintroduced intoo manyadvertisements.D.It hasbecome aprofit-making site.
25.Which ofthefollowingisNOTtrue A.Facebook usersoutnumber thatof Google.B.Yourtube isone ofGoogle services.C.Before this week,Google hadlead allother websitesonthemeasureofvisitssince
2007.D.Facebook isa socialnetworkingsite.
26.The word“stickiness“inthepenultimate paragraphprobably meansA.The websiteis dirtyand makingusers feeluncomfortable.B.The websiteoften bringsits usersinto situationembarrassing.C.The website,in essence,is difficultto tacklewith.D.The websiteis attractiveand makesusers wantto lookatitforalong periodoftime
27.Which ofthefollowingisnotthe reasonthat Advertisersfind FacebookappealingA.Facebook canattract alot ofaudience.B.Facebook canhelp totarget customers-to-be.C.Facebook allowsmore chancesfortheads tobe noticed.D.Facebook isable tomove frompositive cashflowtomakingprofits.
28.T heauthors attitudetoward thedevelopment ofFacebook is.A.positive B.negative C.objective D.Information isnot enoughQuestions29-33are basedon PassageTwo.Passage TwoASEXECUTIVES fromToyota,including thefirms boss,Akio Toyoda,squirmedbefore theirtormentors inAmericas Congressthisweek,there waslittle publicgloatingfrom rivalcarmakers.Although itis Toyotathat iscurrently inthe dockaftera crushingseries ofsafety-related recallsacross theworld,competitors areonlytoo awarethat itcould betheir turnnext.After altthere isnot asingle big。
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