BEC高级口试真题

高级口试真题BEC为了让大家更好的预备商务英语BEC考试，我给大家整理一下剑桥BEC商务英语考试高级真题,下面我就和大家共享，来观赏一下吧BEC高级口试真题1Where areyou fromTell me moreabout yourstudy andwhich partyou findis mostinterestingWhateffect doesinternet haveon Chinesework lifeSale:The importantof knowingcustomer needand preference（不好意思，只关注了这个）Research anddevelopment:The importantof ensuringstaff meetdeadline.Outsourcing:Discuss:for himto finda joboutside hiscompany ifhe isnotsatisfied withhis presentjob.In addition,a personwith a rangeof skillsis morelikely towork hisway up to thetop of thecorporate ladder.

4、Human Resources:how toprovide effectivesupport for newmembers of staffTraining:The importanceof acontinuous programmeof stafftrainingwithin a companyStaff Management:how to achieve andmaintain highmotivation amongaworkforceMotivating Employees:Employees tendto bemore satisfied withtheir jobsif theyare provided1compensation thatis alignedwiththeir performance,2job security,3a flexiblework schedule,and4employee involvementprograms.Firms shouldoffer jobsecurity,compensation thatis tiedto employeeperformance,more flexibleworkschedules,and moreemployee involvementprograms.To theextent thatjobsatisfaction canmotivate employeesto improvetheir performance,firms may be able to a higher productionlevel byproviding greaterjobsatisfaction.

5、Marketing ResearchManagerscannot alwayswait forinformation to arrive inbits andpiecesfrom the marketing intelligence system.They oftenrequireformal studiesof specificsituations.For example,Toshiba wantstoknow howmany and what kindsof peopleor companieswill buyits newsuperfastlaptop computer.Or BaratCollege inLake Forest,Illinois,needs toknow whatpercentage ofits targetmarket hasheard ofBarat,how theyheard,what theyknow,and howthey feelabout Barat.In suchsituations,themarketingintelligencesystemwill notprovide thedetailedinformation needed.Managers willneed marketing research.We definemarketing researchas thesystematic design,collection,analysis,and reportingof dataand findingsrelevant to a specificmarketingsituation facingan organization.Every marketerneedsresearch.Marketing researchersengage ina widevariety ofactivities,ranging frommarket potentialand marketshare studies,to assessmentsofcustomer satisfactionand purchasebehavior,to studiesof pricing,distribution,and promotionactivities.A companycan conductmarketing researchin itsown researchdepartmentor havesome orall ofit doneoutside.Although mostlargecompanies havetheir ownmarketingresearchdepartments,they oftenuseoutside firmsto dospecial researchtasks orstudies.A companywithno researchdepartment hasto buythe servicesof researchfirms.

6、Marketing:the importanceof packagingproducts appropriatelyInrecent times,numerous factorshave madepackaging animportantmarketing tool.Increased competitionand clutteron retailstoreshelves meansthat packagesnow mustperform manysales tasks-fromattracting attention,to describingtheproduct,to makingthe sale.Companies arerealizing thepower ofgoodpackaging tocreate instantconsumer recognitionof the company orbrand.For example,in anaverage supermarket,which stocks15,000to17,000items,the typicalshopper passesby some300items perminute,and53percent ofall purchasesare madeon impulse.In thishighly competitiveenvironment,the packagemaybethe sellers lastchance toinfluencebuyers.It becomesa five-second commercial.The CampbellSoup Companyestimatesthat theaverage shoppersees itsfamiliar redand whitecan76times ayear,creating theequivalent of$26million worthofadvertising.

7、Market Research:the importanceof doingmarket researchbeforelaunching a new productSales:How tosell aproduct effectivelyin internationalmarketsProduct Promotion:the importanceof selectingappropriate membersofstaff to attend exhibitionsCommunication:the importancein business of maintainingcontactwith clientsPublic Relations:the importanceof adequatesupervision andtrainingofstaffwho dealwith thepublic

8、Management:How torun ameeting successfullyTransport Management:the importanceto abusinessofan efficientpublictransport systemAnydistribution ofproducts fromproducers towholesalers orfromwholesalers toretailers requirestransportation.The cost oftransporting someproducts canexceed thecostofproducing them.Anefficient form of transportationcan result in highercosts andlowerprofits for the firm.For eachformof transportation,firms shouldestimatetiming,cost,and availability.This assessmentallows thefirmto choosean optimalmethod oftransportation.The mostcommonforms oftransportation usedto distributeproducts aretruck,rail,air,water,pipeline.TransportManagement:the importanceof usingenvironmentallyfriendly meansoftransportwhenever possible

9、Health SafetyEmployeeSafety:Firms ensure that the workplace issafe foremployeesby closelymonitoring theproduction process.Some obvioussafetyprecautions areto checkmachinery andequipment forproperworking conditions,require safetyglasses orany otherequipment thatonecan preventinjury,and emphasizeany specialsafety precautionsintraining seminars.Firms thatcreate asafe workingenvironment preventinjuries andimprovethe moraleof theiremployees.Many firms,such asAllied Signal,now identifyworkplace safetyas oneof theirmain goals.Levi StraussandCompany imposessafety guidelinesnot onlyits U.S.facilities butalso on Asianfactories wheresome ofits clothesare made.StarbucksCoffee Companyhas developeda codeof conductin anattempt toimprovethe qualityof lifein coffee-producing countries.

10、Life Skills:the importanceof beingabletocope withstressin ajobTechnology:the importanceof trainingstaff inhow touse newtechnologywhen introducingit intotheworkplace.BEC高级口试真题

41.Talk something about yourjob orstudy andyour futureplan.

2.Talk somethingabout yourwork orstudy place.

3.What brandname meansto Chinese

4.Do you think theworking lifehas changedin China

5.What do you likemost about your majorandwhats youridealemployer

6.what qualificationdoyouthink isthe mostimportant whenworkin China

7.服务业为什么重要

8.为什么要从国外进口产品

9.抱负的employer是啥样

10.中国的tourist industry以后进展如何

1.The importanceof havingan internalmagazine in thecommunication ofdifferent departments

2.Project management:factors involved in runninga projecteffectively

3.The importanceof havingboth permanentemployees andtemporaryemployees ina company

4.The factorsinvolvedina trainingprogram

5.How toleave agood impressionwhen interview

6.How toensure thatanew product canmeet thecustomers need

7.How to make surethe potentialcustomer isindentifiedaccurately

8.The importanceto diversifystrategies tomanage staff.

9.How tomake a sales campaignpart

31.Your companyneeds tosend employeesto aforeign countryfornegotiation.What informationshould becollected beforeyou gofornegotiation Whatinformation youneed toknow aboutthat country

2.How tobuild anew sales team1What supportshould youoffer2How tomeasure theperformance3Would youlike tomanage asalesteamand why4Do youthink it is importantto havea feedbacksystem whenmanagingasalesteam

3.Your companywhich runsfast foodrestaurant has achievedrecord revenueand isconsidering to expand.1In whatway canit expandeffectively2What benefit can thecompany getfrom outsideexpertise3What willhappen ifa companygrows toofast4What should be consideredwhen a company wantsto expandinanother country

4.The supermarketchain youworked forplan tolaunch atrainingprogram tosome ofyour employees.Your managerasks youtomakesomesuggestions tothis plan.1How toselect employeeto attendthe trainingprogram2What trainingprogram shouldbe introduced

5.公司new location,然后要争论打算move tonew location前要考虑什么因素，还有对员工有什么影响老师问我的后续问题:对于员工来说，公司的building什么因素最重要

6.staff不是很motivated,缘由和对公司的影响一个问题是觉得什么因素最能激发motive,还有一个是如何平衡工作和生活

7.争论客户关系的一个问题是怎样评估现存的客户关系，其次个是通过什么方式去改进客户关系文档内容到此结束，欢迎大家下载、修改、丰富并分享给更多有需要的人Advantages ofoutsourcing.How canoutsourcing bemonitored09年5月BEC高级口试真题口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的我听说的试题食品平安（三鹿大事）一问的是企业名牌的重要性怎样通过媒体传播自己企业的名牌形象（留意已经是名牌）还有你的名字的汉语读法你来自哪里互联网对中国居民消费习惯的影响BEC高级口试真题

21.Tell mesomethingaboutyours study

2.Tellmeaboutyourambitionso

3.To whatextent doyouthinkIT hasinfluenced China其次部分Mini presentationabout1minute eachCandidatesun4102s choiceof topicout of3optionsThe advantageof flexibleprice pollicy第三部分Collaborative taskin-house trainingprogrammeYou arethe personalmanager ofa company.You havebeen askedtodecide whetherit isneccesry tobring inin-house trainingprogramme.Discuss thesituation together,and decide:

1.The advantageof in-house trainingprogrammeBEC高级口试真题3I

1.Customer Relations:the importanceof makingcustomers feelvalued

2.Company growth:the importanceto a company ofcontrollingexpansion

3.Marketing:how toensure thatagents maintainahighlevel ofeffectivenesswhen representinga company

4.Time Management:the importanceof planningwork timeeffectively

5.Project Development:how toensure inter-departmentalco-operation onnew projects

6.Purchasing:how toevaluate andselect newproducts

7.Personnel Management:the importanceto a company ofhavingwell motivatedstaff

8.Strategic Planning:how todecide whetherto purchaseor rentcompanypremises

9.Sales:how toensure thatprice levelsfornewproducts aresetappropriately

10.Communication Skills:the importanceof foreignlanguagetraining forselected employees

11.Advertising:how toselect asuitable agencyto handleacompany sadvertising

12.Finance:how todecide whetherto floata companyon thestock-market

13.Marketing:the importancetoa company ofoffering its productson theworld-wide web

14.Staff Training:how toevaluate theeffectiveness ofcompanytraining programmes

15.Company Growth:how todecide whenit isthe righttime forabusiness toexpand

16.PublicRelations:the importancetoa company ofsponsoringwell-known personalitiesfrom thearts andpopular culture

17.Recruitment:how toensure thatthe bestcandidate for a postisselected

18.Information Management:how toanalyse andmake effectiveuseof information

19.Sales:the importanceof brandimage inensuring thatproductsor servicessell well

20.Technology:the importancetoa company ofkeeping up-to-datewith internetdevelopments

21.Quality Control:how toensure thatacompanyconsistentlymaintains qualitycontrol standards

22.Product Promotion:how tomake effectiveuse ofthe mediawhenpromoting anewproductor service

23.Product Management:the importanceof teamworkfor theeffectivemanagement ofprojects

24.Health and Safety:how todevelop aresponsible attitudeamongstaff tothe healthand safetyrequirements ofaccompany

25.Technology:the importanceof computerskills fortheworkplace ofthe future

26.Communications:how toensure thate-mail isusedappropriately bystaff forinternal andexternal communications

27.Staff Development:how toadminister astaff budgeteffectively

28.Market Research:the importanceof findingout aboutcustomershabitsand attitudes

29.Financial Management:how toidentify waysof reducingcostsin acompany

30.Communication:how toachieve aneffective workingrelationshipbetween differentdepartments withinacompany

31.Communication skills:the importanceof understandingculturaldifferences whenworking inan internationalenvironment

32.Personnel Management:the importanceof providingemployeeswith clearjob descriptions

33.Company Growth:how toensure thatcompany growthproceeds attheoptimum rate

34.Time Management:how tomanage aheavy workloadeffectively

35.Health andSafety:the importancetoacompany ofhaving aHealthandSafetypolicy

36.Human Resources:how toensure thatstaff atall levelsreceiveappropriate feedbackon individualperformanceSamples（部分口语试题参考答案）

1、Customer Relations:how tomaintain customerinterest inacompany sproductsAs isknow toall,itisvery importantforacompany tomaintaincustomer interestin theirproducts.I thinkacompany should tryeverypossible wayto retainits currentcustomers.First,it shouldalways makesurethatit providesits customerswithquality goodsand after-sales service.Second,it shouldlayenough emphasison thefeedback fromits currentcustomers andtakeprompt actionto takecare oftheir needsand demands.Third,ifpossible itmay providesome incentivesto itsold customers.Forexample,it cangrant acertain discountto themif theirpurchasesreach acertain amount.Apart fromall these,acompanyshould designstrategiesto attractnew customersand createtransactions withthem,toexpandtheir customerbase,so tospeak.These strategiesincludeproduct diversificationand upgrading.All inall,acompanyshould tryits utmostto keepits currentcustomerssatisfiedwithitsproductsand services,and atthe sametimeit shouldstay aheadofthemarket throughproduct andpricingstrategies.

2、How tofill akey vacancyInorder tofill akey vacancy,acompanywill usuallyfollow thesamestandard procedure.It will begin byproducing anaccurate jobdescription ofwhat itwouldlike thesuccessful candidateto do.From this,itcanthenproduce aprofile ofthis idealcandidate,which is a list of skills,experience,attributes andsoon.Having producedthis profile,thecompanymust thendecide on thebest recruitmentmethod tocapture acandidate with this profile.Thismight bean internaladvertisement oran externaladvertisement inanewspaper,on theInternet say,even anagency orperhaps aheadhunter.Having decidedonthebest recruitmentmethod,the advertisementsarethen placedortheheadhunter contactedand alistofcandidateswill bethen drawnupto be putthrough thecompanysrecruitmentprocesses.This mightbe interviews,psychometric testsor evenhand-writing analysis.This will then producethe idealcandidate forthecompany.The companywillthenhave tonegotiate termswiththiscandidateand,hopefully,this willresultinterms whichare bothaffordablefor thecompany andattractive enoughto getthe candidatetheywant.Background Information

3、Career Planning:how toassess thecareer opportunitiesprovidedby differenttypes ofcompaniesCareer PlanningEvenafter ajob isoffered andaccepted,career decisionsmustbe made.On-the-job experiencemay affectthe desiredpath.Aspiringto achievea positionabove thepresent positionis natural.The plannedcareer path tothat positionmay involveeither aseries ofpromotionswithin thefirm orswitching toa differentfirm.While planningacareer pathisauseful motivator,the plansshouldbeachievable.Ifeveryone plannedtobepresident ofacompany,most planswould notbeachieved.This cancause frustration.A preferablecareerpathwouldinclude short-term goals,since someultimate goalsmay taketwentyyears orlonger.The useof short-term goalscan reinforceconfidenceas goalsare achieved.Career Development:the importanceof acquiringa range of skillsthroughoutyour careerItis importanta personto havearangeof skillsinthecourseof hiscareer development.When hehasarangeofskills,he isobviouslymore competitivethan thosewho dont andtherefore hasmore chancesofpromotion.And itwillbeeasier。