商业计划书模板-英文版

BUSINESS PLANTEMPLATEBUSINESS PLAN[My Company]123Main StreetAnytown,USA10000123-4567[Your Name][DATE]Service[If generalservice to be offeredis notobvious,such ascarpet cleaning,sales rep,lawn care,consulting,etc.explain whatservice is.Then givea detaileddescription of your particularservice andits uniqueness.]Short Examples:

1.Our carpetcleaning machineryis state-of-the-art.

2.Our consultingpractice willaddress thesespecialized areas:[list]

3.We w川only repthese specificproduct lines,[list]Even thoughat thistime ourexpertise isunique in the marketplace,we expectadvances to be madeandcompetitors toarise andoffer similarservices.We willmeet thischallenge by:

1.Hiring staffspecialized in these newareas.

2.Increase ourcontinuing education and trainingexpense.

3.Adding complementarylines.

4.Make regularinvestments innew equipment.ObjectivesLong Term[My Company]believes verystrongly intechnical,financial,business andmoral excellence.To secureastable futurefor allthose connectedwith[My Company]we haveset the following longterm goals:Present marketis estimatedat$XXX.Our goalfor market share isXX%.We wantto beconsidered by our peersto bethe marketleader insales asevidenced by:Trade industryawardsHigh endof scalein financialratiosMajor market shareTechnical excellenceawards,honors,etc.Community involvementRotary,United Way,etc.Short TermMarketshare goals-

1.First YearXX%

2.Second YearXX%

3.Third YearXX%

4.Fourth YearXX%[Decrease,Maintain]costs throughacquisition ofnew plant and equipment.Increase productivitybyinvesting inemployee trainingand education.

1.Budget forcomplete computertraining for appropriate applications.

2.Set up,Maintain]employee benefitprogram for continuing collegeeducation.

3.Budget fornecessary seminarsand/orcontinuingjob-specific education.

4.Maintain state-of-the-art accountingsystem forcareful tracking.

5.Monthly reportson financialstatus vis-a-vis the industry.

6.Aggressive recruitmentof thebest technicalstaff in theindustry.

7.Support companyinvolvement invarious localand nationalcharity events.CompeHtorsNameAddressCity,StateStrengths:■Location-next doorto supplierfactory,on major artery,close toterminal,etc.Pricing-Low costproducer,known foraggressive pricingpolicy.■Delivery-ships overnightto anywherein theworld.■Management-Everyone has an MBAfrom Harvard.WeaknessesService-takes morethan3months toreceive spareparts.■Dedication-If ifssunny,theyYe on the golfcourse orski slope.Machinery-Slowly approachingobsolescence unlessreplaced withinsix months.Overhead-Spend lavishlyon corporatedining room,limousines andchampagne.Competitive AdvantagesProductThedistinctive competitive advantages which[My Company]brings tothis marketare:Experience in this market,[l/we]have XXX years ofhands-on experience in this industry.Sophistication infinance anddistribution.This resultsin mybeing thelow costsupplier in these pricesensitivemarkets.The philosophyof[My Company]is toprice not just according to ourcosts,but alsoaccordingtowhat themarketwill pay.Our targetedminimum grossprofit marginforacategory mustbe XX%.By pricingto the market,[l/we]will achievehigher salesand thereforeincrease mybuying power.As theamountsof mypurchases increase,my perunit costsof shippingdecrease and[l/we]will achievehigherdiscount levelsfrom mysuppliers.Through theseeconomies ofscale,many itemscurrently on the marketcanbe soldwith lowerprices,yet ahigher netprofit.Product pricingwill includea range of quantity discounts as well as an early payment discount.Rather thanbeing strictlyregional,[l/we]w川expand into the nationalmarket.To controlforeign exchangerisks,[l/we]will monitorthe markets and hedgeaccordingly,[l/we]will alsouseoverseas bankaccounts.With thosecompanies withwhich[l/we]have establisheda relationshipor areknown to be financiallysecure,[l/we]will workon apre-pay basis.This allowsme greaterdiscounts.A leveland policyof Capitalizationthat will allow meto fullyaddress therespective marketswithcomprehensive marketingand customer service plans.By keepingmy overheadlow,[l/we]will be able tofunnel myprofits backinto operationsthus avoidinghighdebt ratiosor lostsales opportunities.A quarterlydirect mailcampaign directedat bothcurrent customersand prospectivenew customersconsisting of aninformative newsletter.A toll-free national800number will be used for customerorders andinquiries.[l/we]will printcomplete four-color catalogson ayearly basis.Price listswill beupdated asneeded,[l/we]intend to be aggressivein trademagazine advertising.Consideration willalso begiven toattending tradeshows aroundthe country.With thislevel ofcapitalization,should anunexpected downturnoccur,[l/we]will be able to continueoperations on a positivescale.Innovation,[l/we]have ahistory ofinnovative ideas.[List yourmost meaningfulideas andany newideas youhave forthe future.]ServiceThe distinctivecompetitiveadvantageswhich[My Company]brings tothis marketare:Experience in this market,[l/we]have XX years ofhands onexperience in thisindustry.Sophistication inmanagement andfinance.We areable torun anefficient andlean structure,yet stillprovidequality serviceto ourclients and customers.Because of the natureof thisindustry,we will beable to rentoffice spacein moremoderately pricedbuildings.As a unique servicecompany,we will beable to keepour marginshigh,allowing us to provideinternalfinancing forgrowth possibilities.A leveland policyof Capitalizationthat willallow[me/us]to fullyaddress therespective marketswithcomprehensive marketingandcustomerservice plans.By keepingmy overheadlow,[l/we]will beable tofunnel myprofits backinto operationsthus avoidinghighdebt ratiosor lostsales opportunities.Our initialmarketing campaignwillallow us tobook asufficient amount of businessso that we canimplementour telephonecustomerservicesupport program.Innovation[l/we]have ahistory ofinnovative ideas.[List yourmost meaningfulideas andany newideas youhave forthe future.]SummaryThrough[my,our]leadership,[I,we]will beable toreduce overheadas apercentage ofsales therebyincreasing the amountof profittoberetained in the business.Because of our pricingpolicy,more peoplewillpurchase ourmerchandise thusincreasingthesize of the marketand we will beincreasing our marketshare.What[My Company]proposes to use arejust goodsolid business sense,economies ofscale,and theuse ofefficient financial techniques.This willallow usthe following options:■increase serviceincrease advertising■reduce prices■increase profitsincrease selectionServiceThrough[my,our]leadership,[I,we]will beable toreduce overheadas apercentage ofsales therebyncreasingthe amountof profittoberetained in the business.What[My Company]proposes to use arejustgood solidbusinesssense,economies ofscale,and theuse of efficientfinancialtechniques.This willallowus the followingoptions:increase customerserviceincrease advertisingexpendituresincrease profitsincreaseselection ofservices offeredThis plan willgive ustremendous flexibilitytouse any ofthese optionsoramix ofthem toeffectively attackourtarget marketsand meet our longterm goals.This combinationof experience,sophistication,capitalization andinnovation willassist[My Company]as itstrives toreach its sales,profit andreturnobjectives.PricingProductBefore[l/we]set theprice formy complex widgets,[l/we]determined ona unitbasis whatmy costsweregoing tobe.[l/we]then determinedwhat the market pricewas forthe normalwidget.At this price itwasdetermined thatfor allbut the lowest salesprojections,this productwould turna profitat this price.However,since our complex widgetsoffer additionalfeatures,we feltthat wecould priceit approximately50%abovesimple widgets.To testthisprice,we calleda databaseof50large usersof simple widgets.We firstquestioned themaboutthe desirabilityofourextra featuresand thenasked themdirectly ifthispricewould beacceptable ifsuch aproductwere available.We foundthat75%of thosepolled wouldbe interestedinthis product.Of this75%,we received10firm ordersrepresenting approximately30%of thisgroup.OR:We havedetermined that themarketprice is$XX perunit.This willequal a margin of XX%.OR:Our unitcost has been figuredat$XX.We needamarginof XX%to payour overheadand earna sufficientprofit.Therefore,our sellingprice will be$XX.ServiceBefore[l/we]set theprice for our[service],[l/we]forecast whatour fixedmonthly costswere goingtobe.[l/we]then determinedwhat themarket ratefor comparableservices were.At thisrate itwas determinedthatfor allbut thelowest billingprojections,this[Service]would turna profitat thisrate.[Optional,if applicable]However,since ourservice isunique anddemands ahigher level of expertise,we feltthat weshould billaboveother comparablerates.Specific MarketsMarket#1General HistoryProductThefirst widgetwas introducedinto themarket in

1036.Widgets remainedmuch asthe originalproductionuntil wellinto the20th centurywhen computermodeling showedthat therecould besome enhancementsmadeto thebasic widget.The marketfor widgetshasbeengenerally steadywith marketgrowth closelyfollowingthe typicalpopulation growth.At thistime there are approximately1,500companies worldwidemakingcomparable simplewidgets.ServiceLawn carecompanies haveenjoyed aperiod ofsteady growthover the past twentyyears.This demandisdue tomany factors,not theleast ofwhich isthe advanceof lawn care technology.In ourproposedmarketing area,thereare25lawncare services.Entry StrategyProductOurwidget hasbeen designedby thelatest incomputer aideddesign.We areabletomanufacture ourcomplex widgets oncomputer drivenassembly linesusing thelatest inrobotics manufacturing.This givesusa tremendousprice advantage.We intendto marketour complexwidget throughall thenormal channelsavailable tosimplewidgets.Theseinclude retail,wholesale,and OEM.To penetratethis marketefficiently andswiftly,we intendto initiallyusecommission salesrepresentatives strategicallylocated throughoutthe USA.We alsowill starta nationaladvertisingcampaign targetingthe enduser invarious nationalpublications andon nationalTVcommercials.Our salesrepresentatives w川be chosenbased ontheir own experiencein the marketplace.It isourintention tohire thebest andthe brightestamong thosecurrently available.Our marketingtests includedmanyofthereps weinitially wouldlike tohire.ServiceOver thepast fewyears,we havenoticed anincrease indemand forfull lawncareservices-notjustgrasscutting andsnow removal.Our computerizedoffice allowsus totrack ourclients needsand schedulehousecalls onone hoursnotice.We intendto attackthis marketvery aggressivelythrough theuse of:

1.A poolof10telemarketers.

2.House-to-house visitsto neighborsof presentclients.

3.Advertisements inupscale magazines.

4.Radio advertisementson weekends.

5.Sales callson realestate managementcompanies.As we are offering auniqueservice,informing thepublic ofour capabilitiesis ofutmost importance.Growth StrategyProductAfterhaving successfullyintroduced thecomplexwidgetinto the American market,our expansionwill beintwo separateareas:increasing salesin theUSA andentering variousforeign markets.After we have reachedour firstyear sales goals,we intendto offerour sales reps theopportunity tosell ourproductsexclusively byjoining ourcompany.We expectthat asmall percentagewill desireto remainindependentand thesewill havetobereplaced withour ownsales force.We intendto developfurther salesrepsfrom withinby hiringand trainingthem inour ownsales methods.We willincrease nationaladvertisingand begintargeting smalleraccounts andspecialty outlets.Additionally,we willconduct inhouse seminarsforvarious OEMsdemonstrating howthe inclusionof complexwidgetry into their ownproducts willincreasethe valueof theirproducts.ServiceAfter havingsuccessfully completedthis entryphase into this marketinthegeographical arewehavechosen,we willthen expand ourmarketby doingthe following:

1.Expand telemarketingpool to

20.

2.Increase numberof directsalesreps.

1.The trafficflow hasbeen ratedat high.

2.The rentis belowmarket

3.The buildinghas thenecessary facilitiesto operatethis business.

4.The locationis convenientfor our customers.We arerenting thisbuilding ona XXyear lease.We w川have renovationscosting$XXX based upon threeestimates.The buildingis zonedR-3,commercial use.OTHER SAMPLE:This businesswill beoperated at123Any Street.This locationis desirablebecause:

1.The buildingis structurallycompatible for our use.

2.The rentis belowmarket

3.The buildinghas thenecessary facilitiesto operatethis business.

4.The locationis convenientforourfreight companies,suppliers,clients andemployees.

5.Possibility ofexpansion inthe area.We arerenting thisbuilding ona XXyear lease.We willhave renovationscosting$XXX basedupon threeestimates.The buildingis zonedR-3,commercial use.Manufacturing PlanSAMPLE:We will be usinga conventionalassembly linemethod ofconstruction ofourcomplexwidgets.Our mainsupplier ofcomponentparts will be DEFManufacturing ofFort Lee,NJ.In theevent that they arenot ableto shipaccording toourspecifications oursecondary supplierwill beMNO Amalgamatedlocated inCharlotte,NC.These partswill beshippedtousby motorfreight.The actualmachinery usedintheproduction linewill bemanufactured byAM MachineTools ofArlington,Texas.They alsowill bedoing maintenanceunder aservice contract.This designof machineand assemblywill allowsusto produce24hours aday asthe entireassembly processis fullyautomated withstate-of-the-art roboticsofAmerican manufacture.With roboticsour laborcosts andtherefore ourproduction costswill bethelowestintheindustry.To maintainouradvantage wehave establishedlines ofcommunication with all ofour potentialmachinery suppliers.Mostimportantly wehave anongoing relationshipwith severaluniversities andare activelyparticipating invariousstudies andexperiments relatingto productionmethods.These machinesalso incorporatequality checkingby lasers.All productsmust comewithin XX%of specifications.Also,at regularintervals we willbeusing humaninspection ofproducts andmachines.We donot anticipategenerating anytoxic materialsat thistime forthese products.However,we willbe closelymonitoringall productionto determineif anyhazardous materialsare beinggenerated.We havecontracted with an environmentalengineering companyto adviseus onany possibleproblems as well assolutionsincluding legaldisposal ofall hazardouswastes.We anticipatethe followingoutlays for this capitalequipment:AM Machines$XXXService Contract$XXXResearchDevelopmentSAMPLE:We havealready spenta considerableamountoftime inresearching anddeveloping ourcomplexwidgets.Wehave avery simplelaboratory equippedwith thebasic researchequipment weneed.We havethus farbeen abletodiscover lightermaterials andseveral costcutting manufacturingmethods.The largestachievement todate isthediscovery ofa waterbased lubricantthat doesnot disintegratein rainstorms.We havecalled thislubricantH2Ocus-Pocus,\Presently our research isbeing supervisedbyourTechnical Director,John Q.Public.He willcontinue inthiscapacity.Having been the researcherinvolved with all ouractivities tothis point,he iswell qualifiedtocontinueourresearch efforts.Our nextresearch projectwill centeraround usingthis newlubricant inour manufacturingprocesses andtesting ofanew materialthat hascome toour attention.To thispoint,our researchhas paidfor itselfaswehave beenkeying onbringing thisnew productto market.However,now thatwe arebecoming moreexperimental inourresearchefforts sucha continuedsuccess ratiocannot be maintained.We havebeen investigatingseveral potentialgovernment bothstate andfederal fundingsources.Our presentprogramof jointresearch with the localuniversity hasb=proven verybeneficial.Historical FinancialDataSee“Attachments”[This discussionshould includeall factspertaining toyour financial statements.]SAMPLE:Income Statement[Discuss bothpositive andnegative aspectsof yourincome statements.This isno timefor tryingto hidethe facts.]BalanceSheet[Discuss bothpositive andnegative aspectsof yourbalance sheets.This isno timefor tryingto hidethe facts.]Asset Worksheet[Discuss bothpositive andnegative aspectsofyourassets.This isno timefor tryingto hidethe facts.]Ratio AnalysisFinancialratios are included foryour convenience.Financial StandardsWe have alsoincluded financialstandards ascompiled byDunBradstreet andRobert MorrisAssociates.Proforma FinancialDataSee“Attachments”Proforma Cash Flow AnalysisSAMPLE:Assumptions:Cash Receipts:Percentages asindicated.Rent:Building rentalat$12/square foot.Utilities:Water,gas,sewer,trash,electricTelephone:Local,long distanceand cellularSalaries:Executives.Payroll:Hourly,non executiveWithholding:Figured atXX%.Inventory:Freight-In:OfficeSupplies:Postage:Advertising:Trade,magazine,direct mail,etc.Professionals:Commissions:Figured at10%.Insurance:TravelEntertainment:Research:[Explanation]Miscellaneous:State Taxes:XX%Federal TaxesXX%Terms tocustomers:2/10,n/30only toqualified accounts.Terms fromsuppliers:Suppliers offers3%cash discount.Sales ForecastSAMPLE:Sales havebeen forecastatthefollowing growthrates:Year2Year3Product1:XX%XX%Product2:XX%XX%Cash FlowVariables:SAMPLE:We projectthatwewillbeabletogenerate sufficientcapital fromoperations to meetourinitial needsafterthe infusionof$200,

000.However,our projectionsareinindustries thathave neverbeen fullyaddressedand arebaseduponpresent realbuying conditionsandourownexperience.Should salesnot beup toprojections,adjustments w川be madein orderingand longterm commitmentsdecreased orpostponed.Income StatementAssumptions:Returns,discounts:We areofferingarangeofquantitydiscounts,plus anearlypaymentdiscount tothoseextended credit.Average isestimated tobe5%.Cost ofgoods sold:Expenses:Totaled fromCashFlowAnalysis spreadsheets.Freight:Paid bycustomers.RisksVariables:SAMPLE:We haveconsidered seasonaltrends and have forecastedaccordingly.[I/We]believe theforecasts areconservative.Proforma BalanceSheetCost ControlSAMPLE:Our bookswill initiallybemaintainedmanually.[My Company]seeks ata futurepoint touseacomputerizedaccounting packageto monitorour financialperformance.This informationw川be compiledattheend ofeachmonth forpreparation offinancialstatements.Each monththese statementswillbereviewed againstourproformas andappropriate actiontaken toadjust costsorourbudget.If wefind thatwe arecontinuallyover budget,our firststep willbe toreevaluate ourmarkup onproducts andthen torecheck ourcosts tomakecertain thatweareobtaining thebest possibleprices.Ratio AnalysisFinancialratios areincluded foryour convenience.Financial StandardsWe have alsoincluded financialstandards ascompiled byDunBradstreet andRobert MorrisAssociates.Breakeven PointTakenfrom BPMBREAK.WK1spreadsheet.SAMPLE:The followingchart showsour breakevenpoint:Profit RevenueFixed CostsVariable Costs$0$20,

000.00$3,

900.00$16,

100.00It isintended that[My Company]willbeprofitable inthe XXXQuarter,199X.Executive Summary[My Company]was formed as a[proprietorship,partnership,corporation]in[Month,Year]in[City,State],by[John Doe]in responsetothefollowing marketconditions:[Startup,growth]opportunities existin[Product/Service].The needfor useofefficientdistribution andfinancial methodsin theseoverlooked markets.[lA/Ve]have severalcustomers whoare willingto placelarge[orders,contracts]within thenext threemonths.Several otherprospective[customers/clients]have expressedserious interestin doingbusiness withinsixmonths.[I/We]previously owneda company that was active inthe widgetmarkets.Over thepast fewyears Ispentmuch timestudying waysto improveoverall performanceand increaseprofits.Thisplanis aresult of thatstudy.The basiccomponents of this planare:Product

1.Competitive pricing

2.Expand themarkets

3.Increased advertising

4.Lower ourunit costs,

5.Thereby achievinghigher profits.Service

1.Sign contracts

2.Increased advertising

3.Increase officestaffTo thisend,[l/we]need investmentfrom privateindividuals and/or companies.A totalof$XXX isbeing raisedwhichw川be used to financeworking capital,plantandequipment.The companywillbeincorporated andcommonstock issuedto investors.The companyw川be runasa[proprietorship,partnership,corporation].Year1Year2Year3Sales$1,000,000$1,400,000$1,600,000Net Income$25,000$250,000$375,000Financial GoalsEarningsper share.

01.14Effects ofLoan orInvestmentSAMPLE:The moneyinvested in[My Company]willbeusedforthefollowingpurposes:Purchase ofDEF Machine,Model#333058including installation-$150,000■Working capital-$50,000■Leasehold improvements-est.$15,000■Laboratory equipment-Beakers,test tubes,petrie dishes-$1,500Startup costs-legal fees,filing fees■Inventory-raw materials-$25,000Delivery trucksGMC Model80,$10,995■Computer equipment-15Austin486/33Winstations-$40,425These outlayswill enableus tooperate ata levelthat willallowusto meetour conservativesalesgoalsforthe firstyear.This willalso allowustooutright purchasethese itemsrather thanfinance orlease them.AttachmentsManagement[Name][Title][Experience]Sales growthfrom zeroto$1,000,000in fiveyears.Led marketin marketshare-30%.Formulated advertisingbudgetscampaigns.Pioneered newdistribution channels.Established nationalsales force.Established nationalrepairservice centers.Brought newand innovativeproducts tothemarket.Designed point-of-purchase materials.[Education}University ofBostonBoston,MAB.A.-Computer SciencesShortBiographiesPresidentJohn Q.Doe,Chief Executive Officer,and Directorsince February1988and Presidentsince January

1990.Mr.Doe wasthe founderand Chief ExecutiveOfficeroftheoriginal operatingcompany knownas RandomExcess,Inc.He hashad experienceinthewidget fieldwith hisown firm,John DoeCo.,of OshkoshWisconsin,from1980to

1987.This firmwas soldto FatCatWidgets,Inc.in

1987.Mr.Doe hasheld asales positionwith US WestInc.since then.Mr.Doe graduatedfrom theUniversityof Colorado in1981withabachelors degreein philosophy.Mr.Doe isemployed by the Company on afull-time basis.Chief Financial OfficerRichard Roe,CPA,Chief FinancialOfficer,Treasurer andDirector.Mr.Roe joinedRandom Excess,Inc.inDecember1988asacorporate controllerand wasnamed Chief FinancialOfficerin July

1989.Mr.Roe wasappointedTreasurer anda Directorin July

1990.He served as corporatecontroller ofXYZ LumberCompanyfrom August1981to December

1988.Mr.Roe graduatedfrom MetropolitanState Collegein Denver,Colorado in1976withabachelors degreein accounting.Since1979he hasbeen licensedasaCertifiedPublic AccountantintheState ofColorado andis amember oftheAmericanInstitute ofCertified PublicAccountants.Mr.Roe isemployed bythe Companyona full-time basis.Vice PresidentJoe Dokes,Secretary,Executive Vice President andDirector.Mr.Dokes supervisesthe compan/ssalesandimplementations toits largestcorporate customers,including USWest,Great WestLife Insurance,etc.Mr.Dokes hasservedasSecretary anda Directorsince February1988,Vice President of OperationsfromFebruary1988to December1988,President ofthe Companyfrom December1988to January1990andVice President of ContractSales sinceJanuary

1990.He hasbeen involvedsince1986withtheprivatecompany originallyformed asRandom Excess,Inc.,where hisduties includedmanaging thepurchasing andsalesdepartment.From November1984to May1986he managedthe salesdepartment atIntegratedManagement Systems,Inc.From June1983to October1984he wasa buyerfor AdamsCounty,Colorado,School District

50.Mr.Dokes attendedOklahoma StateUniversity in1980and1981and TrinidadStateCollege inTrinidad,Coloradoin1981and

1982.He didnot receivea degreefrom eitheruniversity.Mr.Dokesis employed bythe Companyonafull-time basis.Vice PresidentSally Seaugh VicePresidentof Marketing.Ms.Seaugh hasbeentheCompan/s VicePresidentofMarketingsince November

1988.From September1986to October1988she wasinvolved inbusiness developmentandmarketing forUnited Bankof AuroraColorado.From February1980to August1986she wasself-employed asan independentoil andgas landman.Ms.Seaugh graduatedfrom theUniversity ofDenverin1974withabachelors degreein Education.She isemployedbytheCompanyonafull-time basis.ResponsibilitiesJohn Q.Doe,ChiefExecutiveOfficer-Responsible forentire operation.Oversees managementfunction andallother executives.Salary-$60,

000.Richard Roe,CPA,ChiefFinancialOfficer-Responsible forfinancial operations,accounts payable,accounts receivable,interaction withauditors,investor relations.Salary-$40,000JoeDokes,Executive VicePresident-Responsible primarilyfor salesand salessupport.Salary-$35,000SallySeaughVicePresidentofMarketing.Responsible formarketing,human resourcesand training.Salary-$30,

000.Total ExecutiveCompensation$165,

000.[This Pageis foran OrganizationChart,if applicable.][Company]HistoryIn[Month,Year][l/we]formeda[Product/Service]companythatmanufactured start-of-the-art complexwidgetry.This companywas locatedin[City,State],[l/we]formed this company asa[proprietorship,partnership,corporation].Others involvedinthisbusiness were:[names].The maingoal of thiscompanywas to[explain].Financing wasarranged through[home equityloans,savings,venture capital,friends andfamily,etc.][Explain terms,rates andability torepay.]This venturewas verysuccessful ingenerating andincreasing sales,but wasnot effectivein achievingprofitability.The mainreason forthis wasthe amountof actualoverhead experienced.This overheadwasnot initiallyanticipated byme atthe beginningofthatventure.Items includingcredit checking,warrantyprogram management,extensive travel,maintaining warehousestock andthe managementand expenseofa nationalsales forcewere expensesnot originallyforecast orexpected.With thislevelofoverhead,itwas mathematicallyimpossible toachieve profitability.orThis venturewas verysuccessful ingenerating andincreasing sales,aswellas effectivein achievingprofitability.This wasdue tothefollowingreasons:[Reason1}[Reason2][Reason3]OR:[My Company]was recentlyconceived andis stillinthebeginning stages.To thispoint thefollowing hasbeenaccomplished:A teamconsistingof[list namesand primaryresponsibility.i.e JohnDoe-Marketing hasbeenformed.A prospective[customer/client]list hasbeen drawnup.Strategy meetingsare beingheld everyMonday,Wednesday andFriday evenings.This businessplan hasbeen drawnup.[Now linkthepasttothefuture-why aformer companywill lead intothisone orhow yourpresent companyandhistory willleadintoany futureplans.A shortparagraph shouldsuffice.]We arenow ableto adequatelyaddress themarkets wehave targeted.Wehaveadjusted ourstaff,redirected ouradvertising andsales force,andhaveadded theproducts necessarytomeetthe needsandexpectations ofourcustomers.[Product/Service]Description[My Company]intends tooffer[product/service].This[product/service]offers ourcustomers thebestpossible solutionas it:ProductOffers thelowest priceonthemarketIs themost technicallyadvanced■Offers moreuseful features■Saves themtime andmoneyOffers ourusers bettervalue perdollar spentProvidesan alternativeway toachieve asimilar task.ServiceProvides aservice whichis notpresently availableinthisarea.Is strengthenedby ateam withcombined experienceof XXyears.Saves themtime andmoneyProvides analternative,cost effectiveway forthem torealize asimilar goal.Wehavea[copyright,service mark,trademark]or[exclusive agency,marketing rights]forthis[product/service].This agencywill lastuntil XXXat whichtime itmay beextended forXXyearsor terminated.This agencyagreement iscancelable uponXX dayswritten notice.ProductThe[product/service]has auseful lifeofXXyears.To distributethisproductso thatit remainsusable forourcustomers,we mustuse thefollowingmethodsof storageand transportation:

1.Overnight delivery

2.Cold storage

3.Incorporate preservatives

4.Shipment withintwo weeksto distributors.

5.Specially paddedboxcars.Even thoughthe technologyusedtocreate thisproduct isnew,we expectthat otherswillbeable tosubstantiallyreproduce ourpatented resultswithin XXyears.To remainontheleading edgeofthisproduct,wew川need todevote approximatelyXX%of revenuestoward researchand development.Also dueto thefastchanging natureofthisindustry,wewillneed toretrofit thesemachines withinXXyearsat customerexpense.Our manufacturingplan hasconsidered this.。