商务英语阅读试题A

商务英语专业商务英语阅读试题APart IMultiple Choice20pointsComplete thesentences bychoosing from the wordsbelow eachsentence.

1.Technical skillsperforming specializedtasks within the organization.a.are associatedwith b.differ fromc.are similarto

2.Corporate cultureis theshared experiences,stories,beliefs,and norms.a.which createsa companyb.that characterizea companyc.whose companyhas got

3.If acompany is to getthe mostout of its workers,it mustthose workers.a.develop b.select c.promote

4.In theory,a companysauditors are appointed independentlyby itsshareholders,towhom theyreport.Whom represents.a.auditors b.accountants c.shareholders

5.Over-capacity in the carbusiness leadsto aseries ofjoint agreementsand mergersbetween.a.car companiesb.joints venturesc.capacity level

6.Ford intendedto Volvosand hopedto useVblvos technology to developnew cars.a.share b.focus c.distribute

7.The principlesin theOrganizational ChaosModel canalso beused to the companyscompetition.a.introduce b.overcome c.understand

8.As asenior student,you aresupposed to know better than justuntil theexaminationtime.a.fooled aroundb.to foolaround c.having fooledaround

9.Transnational companieswill inChina.a.continue locatingb.continues tolocate c.continue tolocate

10.E-business is about transformingbusiness processand themwith Internettechnologies.a.integrates b.integrating c.to integrate

11.Other companiesuse Webtechnologytobusiness electronicallyat the wholesale orretaillevel.a.support b.exchange c.transact

12.The fundsneeded tooperate anenterprise arerefereed to as.a.labour b.capital c.resources

13.They alsowant tointegrate thesesystems therest of their businessprocess.a.with b.and c.for

14.Accounting firmsfrequently theiraudit clients.a.buy managementskills fromb.sell consultingservices toc.provide auditassignment for

3.11went tobuy anew tieto thisbrown suit.a.go intob.go withc.go after

16.The secretaryentered witha penciland paper,and everyword themanagersaid.a.made forb.took upc.took down

17.The financingof international trade ismore complexthan thatof domestic trade.Thathere means.a.financing b.internationaltradec.domestictrade

18.The process of education,experience,more education,and thenis calleda cyclicalprocess.a.less educationb.more experiencec.education andexperience

19.Hardly theairport whenhe startedfor hisdestination.a.I hadreached b.had I reached c.Ireached

20.The climberstried tofind anew tothe topof themountain.a.approach b.route c.entrancePart IIMatch20pointsthe IndustrialRevolution customersneedsthe marketing concept the production andsellingselling of goods businessfocusChoose thecorrect wordor wordsfrom thebox tocomplete the passage:Business peoplefocused ontheproductionof goodsfrom21until theearly twentiethcentury,and on22from the1920stothe1950s.Marketing receivedlittle attentionup tothatpoint.After1950,however,business peoplerecognized that their enterprisesinvolved notonly23but alsothe satisfactionof

24.They began to implement25,abusiness philosophythat involvestheentire businessorganization in the dualprocessofsatisfying customerneeds andachievingthe organizationsgoals.Choose thecorrect wordor wordsfromthebox tocomplete the following sentences:marketingconceptbenefitsmoderation discount______labour force____________________________________

26.China is now atthe stageof developmentof buildinga well-off societyand acceleratingsocialist.

27.Implementation ofthe beginsand endswith theinformation aboutcustomers.

28.Selling somethingat areduced priceis calledgiving a.

29.Carrying outthe businessof sucha hugecompany requires.

30.Compensation programmesinclude wagesand salaries,incentives,and forworkers.Part IIIReading comprehension40pointsPassage1What makesmoney valuableWhy isa pieceof papermarked$10worth morethanone marked$1You couldsay thereisnoreason.Its truethat aspecial kind of paperis usedtomake dollarbills,and theyare pretty,but thatsnot whatmakes themvaluable.The realreason money is valuable is that everyone believes itis.Ancient economieshad nopaper moneyor coins.Some usedbarter——trading onethingfor another.Others usedall kindsof objectsas money.Any objectwould do,as longasthere was not anunlimited amount ofit.Animals ormetals werepopular,and soweremanufactured productslike jewelryor weapons.Wealth in ancient Greecewas measuredintools orcattle.This kind of moneyhad twopurposes.First,it wasuseful initself.Tools andcattlecan beused forfarming.And second,it wasa way to symbolizeand measurevalue.Ahouse,for example,would bevalued ata certainnumber oftools orcattle.This greatlysimplifiedtrade.Other societiesused moneythat wastotally symbolic.For instance,American Indiansused wampum,which ismade fromseashells.And untilrecently onthepacific islandof Yap,people uselarge stonediscs asmoney.In mostplaces thesetypes ofmoney diedout becausemore practicalforms ofmoneywere invented.People startedusing preciousmetals,such asgold andsilver,that wereeasierto carryaround thantools orstones.And inthe eighteenthcentury,paper moneywasintroduced.At firstpeople weresuspicious ofnew currency,but theycame to accept itbecausethe governmentor bankissuing itwould exchangean equalamountofgold for thepaper.A$10bill reallywas worth$10for gold.But now,people areused tothe ideathatthe governmentdoesnt haveto backits moneywith gold.Everyone believesthat a$10billis worth$10and thatis goodenough.But if,for somereason,people everlost faithin papermoney,ten dollarswouldnt beworth the paper itsprinted on.Questions31-35are basedon passage

131.According tothe writerthe realreasonmoney isvaluableisthateveryonebelieves.a.money isvaluable b.gold isvaluable c.moneyisgold

32.The writerof thisselection mentionedanimals,metals andmanufactured productslikejewelry orweapons because.a.they werevaluableb.they wereused asmoney in ancient timesc.people likedthem

33.Paper moneywas invented.a.to takethe placeof other types ofmoneyb.to bereplaced byothertypes of moneyc.inthenineteenth century

34.At firstpeople didnot havetrust inpaper moneybecause.a.it wasnot worthmuchb.thepaperwasnotofgoodqualityc.it lookedlike anordinary pieceof paper

35.People cametoacceptpaper moneywhen.a.the governmentbegan toissue itb.the bankbegantoissue itc.they couldexchange itfor the same amountof goldPassage2Many privateinstitutions ofhigher educationaround thecountry arein danger.Not allwillbe saved,and perhapsnot alldeserve to be saved.There are low-quality schoolsjust astherearelow-quality businesses.We haveno obligationto save them simplybecause theyexist.But manythriving institutionsthat deserveto continueare threatened.They aredoinga finejob educationally,but theyare caughtinafinancial difficulty,with nowaytoreducerising costsor increaserevenues significantly.Raising tuitiondoesnt bringin morerevenue,for eachtime tuitiongoes up,the enrollmentgoes down,ortheamount thatmust begivenaway instudent aidgoes up.Schools arebad businesses,whether publicor private,notusually because of bad management butbecause ofthe natureoftheenterprise.They losemoneyon everycustomer,and theycan gobankrupt eitherfrom toofew studentsor toomanystudents.Even a very goodcollege isaverybad business.It issuch colleges,thriving butthreatened,that Iworry about.Low enrollmentis nottheirchief problem.Even withfull enrollments,they maygo under.Efforts tosavethem,and preferablyto keepthem private,areanational necessity.There isno basisfor arguingthat private schools are boundtobebetterthanpublic schools.There areabundant examplestothe contrary.Anyone canname stateuniversities andcolleges thatrank asthe finestin thenationand theworld.It isnow inevitablethat publicinstitutions willbe dominant,andtherefore diversity isanational necessity.Diversity inthe waywe supportschools tendstogive usa healthydiversity inthe formsof education.In animperfect societysuch asours,uniformity of education throughoutthe nationcould bedangerous.In animperfect society,diversityisa positivegood.Eager supportersof public higher educationknow theimportanceof sustainingprivate highereducation.Questions36-40are basedon passage

236.In the passage,the authorappeals tothe publicto support.a.private highereducation ingeneralb.publichighereducation ingeneralc.high-quality privateuniversities andcolleges

37.According tothe passage,schools arebad businessesbecauseof.a.the natureof schoolb.poor teachersc.badmanagement

38.What doesthe phrasego under”Para.2,sentence3probably meana.have lowtuitionb.get intodifficultiesc.do abad jobeducationally

39.Which ofthe followingstatements isTRUEa.There aremany casesto indicatethatprivateschoolsaresuperior topublic schools.b.The authorthinks diversityof educationis preferableto uniformityofeducation,c.Each timetuition israised,the enrollmentgoes up.

40.In theauthors opinion,the waythat cansave privateschools liesin.a.full enrollmentb.raising tuitionc.national supportPassage3A higherreading rate,with noloss ofcomprehension,will helpyou in other subjectsaswell asin English,and thegeneral principlesapply toany language.Naturally,you willnotread everybook atthesamespeed.You wouldexpect toread a newspaper,for example,much morerapidly thana physicsor economicstextbook-but youcan raiseyour averagereading speed overthewholerange ofmaterials youwish tocover sothatthepercentagegained willbe thesame whateverkind ofreading youare concernedwith.The readingpassages whichfollow areall of an averagelevel ofdifficulty foryourstage ofinstruction.They areall aboutfive hundred words long.They areabout topicsofgeneral interestwhich donot requirea greatdeal ofspecialized knowledge.Thus theyfallbetween thekindofreading you might find in yourtextbooks andthe muchless demandingkindyou willfindinanewspaperor lightnovel.If youread thiskindofEnglish,withunderstanding at,say,four hundredwords per minute,youmightskim througha newspaperatperhaps650——700,while witha difficulttextbook youmight dropto twohundred ortwohundred andfifty.Perhaps youwould liketoknowwhat reading speeds arccommon amongnativeEnglish-speaking universitystudents andhow thosespeeds can be improved.Tests inMinnesota,U.S.A.,for example,have shownthat studentswithout specialtraining canreadEnglish ofaverage difficulty,fbr example,Tolstoys Warand Peacein translation,at speedsofbetween240and250words per minute withabout seventypercent comprehension.Students inMinnesota claimthat aftertwelve half-hour lessons,the reading speed canbeincreased,with noloss ofcomprehension,to aroundfive hundredwords perminute.Questions41-45are basedon passage

341.According tothe passage,the purposeof effectivereading withhigher speedis mostlikely to helpyou.a.only in your readingofaphysics textbook.b.improve yourunderstanding ofan economicstextbook.c.not onlyinyourlanguage studybut alsoinothersubjects.

42.Which ofthefollowingdoes notdescribe thetypesofreading materialsmentioned inthesecond paragrapha.Those beyondones readingcomprehension.b.Those concerningwith commonknowledge.c.Those withoutthe demandfor specializedknowledge.

43.The averageuntrained nativespeaker atthe University of Minnesotareads ata.about threehundredwords perminute.b.about twohundred andforty-five wordsperminute.c.about sixtywordsperminute.

44.According tothepassage,how fastcan youexpect toread afteryou have attendedtwelve half-hour lessonsintheUniversityofMinnesotaa.You canincrease yourreadingspeedby threetimes.b.No realincrease inreadingspeedcanbeachieved.c.You candouble yourreadingspeed.

45.Where doyou thinkthepassageis takenfroma.The introductiontoabook onfast reading.b.A localnewspaper foryoung people.c.A schoolnewspaper runby students.Passage4Cultural WarsFilmsmade inthe UnitedStated have continued tosweep theglobe.According tothelist of1998s mostsuccessful moviesput togetherby Varietymagazine,U.S.films tookthetop39places;Britains TheFull Montycame inat number

40.As aconsequence,Britishmovies marketshare fellto14percent ofthe home market,while therespective figuresforFrench filmswere27percent inFrance and10percent forGerman filmsin Germany.TheEuropean Unionstrade deficitwith theUnited Statesin filmsand televisionis annuallybetween$5and$6billion.Several ofHollywoods mostsuccessful movieshave drawnfrom internationalresources.There menand aBaby wasa remakeof Frenchcomedy.Total Recallwas madepartlyby Frenchmoney,was directed by aDutch manand starredan Austrian.The EnglishPatient was directedby a Briton,shot inItaly,and starredFrench andBritish talent.Thequest fornew ideasand freshtalent haslead studiosto developsubsidiaries inEurope:Sonys bridgein London,Miramax inBerlin,and WarnerBrothersboth inBerlin andParis.Questions46-50are basedon passage

446.American filmshavecontinuedtotheworld.a.influence b.win c.challenge

47.British filmsshare the14percent inits in

1998.a.homemarketb.American marketc.European market

48.German filmshaveaten percentshare in.a.France b.British c.German

49.Three Menand aBaby wasa remakeof Frenchcomedy.A“remake”means.a.a copyb.a reprintc.reproduction

50.The EnglishPatientwasdirectedbyaBriton,shot inItaly,and starredFrench andBritishtalent.A Britonmeans.a.a Britishb.an Italianc.a GermanPartIV Translation20pointsTranslate thefollowing passagesinto Chinese.Passage1Chinas membershipintheWorld TradeOrganization createsthe potentialforimpressive gainsin economicefficiency.Indeed thegains arelikelytobe greaterthan thosepredictedin mostpublished quantitativeestimates,since thosestudies donot capturefullythe likelyeffect ofmore foreigncompetition ondomestic firms.No doubtmany jobswill belostinafew sectors.But prospectsfor generatingemployment arebountiful asChinabenefits fromthe phase-out ofarrangements restrictingworld tradein apparel,and asTaiwan,Mexico,the EU,and othermarkets phaseout andeliminate theWTO-inconsistenttrade barriersthey havemaintained againsta broadarray ofChinese goods.Passage2The majoradvertising mediaare newspaper,magazines,direct mail,outdooradvertising,television,and radio.Newspapers accountfor thegreatest partof advertisingexpenditure,with televisionrunning afairly closesecond.Magazine advertisingis perhapsthemost prestigious,and directmail iscertainly themost selectivemedium.Radio andmagazineadvertising canalso bequite selective,and radiois relativelyinexpensive.。